Latest Posts

Mindshare Invites Ad Industry to #ChangetheBrief to Tackle the Global Climate Crisis
September 2019

Mindshare

Mindshare, the global agency network that is part of WPP, is issuing an invitation to the wider industry to #ChangeTheBrief and use its skills to address the global climate crisis.Agencies that support #ChangeTheBrief commit to creating work which answers the ‘Now’ brief, to help clients sell their products, but also the ‘Future’ brief, to encourage the attitudes, lifestyles and behaviours which are consistent with a transition to a carbon-free world.

Find out more

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AKQA and Foodstuff Reveal Transformed Omnichannel Experience for New Zealand Retail Giant, New World
August 2019

The New World digital ecosystem creates a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders.

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GroupM partner with Adobe Advertising Ambassador Program
July 2019

GroupM, WPP AUNZ’s media investment arm, today announced that it has become a launch partner in Adobe’s inaugural Advertising Ambassador Program. CMOs like to see agencies using multiple Adobe cloud products to help create and managing experiences that are being deployed and orchestrated across Omni channels.

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WPP Takes the Plastic Out Of Wire Plastic Products at Cannes Advertising Festival 2019
June 2019

Plastic_Removal

While WPP had yet another successful Cannes Lions Festival it was the announcement from the company to take on a series of initiatives designed to ensure it is playing its part in tackling pollution from single-use plastics by the end of the year demonstrated to me the company vision of a creative transformation company.

Find out more

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Salesforce APAC Partner Conference 2019 – Thailand
May 2019

Salesforce hosted their top fifty partners from across the region to join the Salesforce APAC Leadership team and APAC Alliances Leadership Team for an exclusive opportunity to network, interact and exchange business, whilst celebrating the success from FY19.

Find out more

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Adobe Summit 2019 – Las Vegas
April 2019

Adobe

Great experiences can set you apart and increase revenue growth, customer retention rates, and customer lifetime value. As the clear leader in the market, most CMOs are using Adobe as the backbone for creating and managing experiences that are being deployed across these channels. This year’s Adobe summit served to further showcase Adobe’s support of marketers to extend the value of their existing investments and bring sales and marketing into tighter alignment.

Find out more

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5G Will Change Everything
March 2019

5G is expected to allow for up to 1 million devices functioning at full capability in 1 square kilometer. Energy, Efficiency, and Service Deployment are the next key areas that will be changed by 5G, allowing for devices to consume a staggering 90% less energy in data operations compared to 4G networks.

Find out more

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OK Google ‘Speak to Frank Insurance’
February 2019

frank Health Insurance has launched Australia’s first voice app for the Private Health Industry (PHI) category by WPP AU NZ whiteGREY. Speak to Frank Insurance on your Google Assistant, to find answers to your private health insurance questions. Ask general questions about health insurance with your voice, like where to find what you need, how to claim or how to get online through your Google Assistant-enabled devices, including your Google Home.

Find out more

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Joining WPP as Executive Director Marketing Technology Australia & New Zealand
January 2019

I’m excited to announce on my blog that WPP has appointed me into a newly created role of Executive Director, Marketing Technology Australia, and New Zealand. I start today located at 1 Kent Street, Miller Point in Sydney.

The first language we learned as humans. The language of touch and smell.
December 2018

Introducing Connection Oils a new platform of twenty organic essentials oils presented and accessed by a beautifully designed interactive diffuser that not only stores and delivers aromatherapy, but does so alongside a community of experts. Connection Oils was founded on the principle to create healthy relationships, through a range of world-class massage and essentials oils designed for touch, smell and inhale. An exciting new product for 2019.

Find out more

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Be Useful First
November 2018

A few life lessons to go over this month as I relocate from Singapore back to Sydney. Don’t take life too seriously. Dreams are necessary to life. You only live once, but if you do it right, once is enough. And finally, understand the entire customer experience you are operating in and advance the user’s purpose pre, during and post any engagement and transaction of value.

Find out more

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Creating a mindset change that a unique brand experience is for your minimal viable audience.
October 2018

A personal blog post this month about the smallest market that can sustain you, the smallest market you can adequately serve. This goes against everything the advertising media planned promises, but in fact, it’s the simplest way to matter.

Find out more

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Dentsu launches new sports technology accelerator programme
September 2018

Dentsu is taking an active interest in the sports sector joining forces with Scrum Ventures, a US-based venture capital firm, to establish a global mentor-driven accelerator programme aimed at helping start-ups to develop the latest sports technology.

Find out more

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Dentsu Jayme Syfu Greenpeace Dead Whale, Refuse Plastic Campaign
August 2018

The strikingly unusual awareness campaign for Greenpeace Philippines was an installation, a dead whale made of plastic placed on a beach in Naic in Cavite in Manila Bay in The Philippines.

Find out more
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Coca-Cola Promotes ‘Peace, Hope & Understanding’ during Trump and Kim Singapore Summit from Dentsu Merkeka LHS Malaysia
July 2018

A timely and history-making moment US President Donald Trump and North Korean leader Kim Jong-un met at a summit in Singapore, the first between a North Korean leader and a sitting American president.

To commemorate this timely moment in history, Coca-Cola made limited-edition cans designed by Dentsu Aegis Network Malaysia’s creative agency, Merdeka LHS

Find out more
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Project Rejoice from BWM Dentsu Group Australia
June 2018

‘Project Revoice’ introduced a breakthrough in speech technology for people living with ALS (motor neuron disease), enabling those who lose the ability to talk to continue speaking in their own authentic and personal voice.

Find out more
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Disappearing Alerts from Dentsu BWM Australia
May 2018

BWM Dentsu created a new social media tool to assist Queensland Police with missing person investigations. Sent through Snapchat, Disappearing Person Alerts instantly notify the public when someone goes missing near them. Using the native functionality of Snapchat, the alert communicates an informative and emotive message, ‘Help find John Citizen before he disappears.’

Find out more
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Clean Light Hand Soap from Dentsu Bangkok
April 2018

Zantiis, an organic skincare brand, and Dentsu One Bangkok developed Clean Light Hand Soap, a design service vaccine idea to combat Norovirus the ‘winter vomiting bug’. Check out this soap bar that flashes for 20 seconds to change the customer experience of washing your hands.

Find out more
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SXSW 2018 – Connecting and Synthesizing New Things
March 2018

If you are in Austin this week for SXSW, do message me so we can walk a tightrope between blind faith and curiosity, between expertise and creativity, between bias and openness, between experience and epiphany, between ambition and passion and between an old today and a new tomorrow.

Find out more
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Smile Lock The Next Innovation in the Open Road Project
February 2018

The OPEN ROAD PROJECT is the brainchild of the Toyota Mirai Project Department, a unit formed to explore the future of mobility. Working through collaboration with Dentsu, the general public, startups, major scale corporations and other organizations, big and small that share the same vision, the goal is to instill an unparalleled degree of freedom in today’s urban mobility.

Find out more
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Dentsu Aegis Open New Office with Singapore Government
January 2018

The new Dentsu Aegis APAC 100,000 square feet headquarters was designed with the concept of agile working in mind. Singapore will be the first location in Asia Pacific to pioneer agile working which aims to provide a balance between work and personal needs as well as to facilitate collaboration. Agile workers also create agile organisations that are better equipped to survive and thrive in the digital economy, in line with Dentsu Aegis Network’s global push to become a 100% digital economy business by 2020.

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Dentsu Aegis Craft Matters Class of 2017
December 2017

Craft Matters set out with a simple goal; to bring the collective power and diversity of our Dentsu Aegis Global network together to create a truly integrated program and output that is enabled by technology, empowered by an ecosystem and seamlessly connected through design.

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Canon Think Big Business Leadership

November 2017

With constant changes in geopolitical landscape, technological breakthroughs and stakeholder expectations, businesses cannot afford to rest on their laurels with stagnant business models. Planning ahead may be a daunting task, but Canon Asia Pacific leaders got together to create the Think Big Leadership Business Series with an aim to provide clarity for over 700 attending business leaders, through a whole host of respected leaders in both commerce and academia sharing their perspectives on 2018’s projections. I was excited to be invited as a speaker on Digitial Transformation at the Grand Ballroom of the Grand Copthorne Waterfront Hotel in Singapore, on the 21st and 22nd of November 2017.

Find out more
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Australian National University Transformation Management Program

October 2017

I have joined the Australian Transformational Management Program run by the Australian National Univesity (ANU) . The program is designed by leading international scholars in the fields of organisational behaviour, change management, and project management to give the group chosen the confidence and skills to stretch yourself beyond your current boundaries as agents for transformational change.

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Company Culture Change Before Technology Drives Digital Transformation

September 2017

Company culture reflects an organization’s deepest and most tightly held beliefs and values. Those beliefs and values have had years and often decades to become deeply entrenched and often played a significant role in why the organization reached its level of success in the first place. Thinking these beliefs and values can be easily changed is a fool’s errand.

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Uniqlo To Go Machine

August 2017

Vending machines are cheaper to operate than physical stores and are a convenient way of selling basic, travel-friendly clothes to harried consumers. The first Uniqlo To Go machine goes live this month and Uniqlo will roll out nine more of the machines at airports and shopping malls soon.

Find out more
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The Unusual Football Field

July 2017

The world’s first non-rectangular football field has been constructed in the community of khlong toei, a densely populated area of Bangkok, Thailand. The project, which includes a series of play areas, seeks to demonstrate that otherwise vacant asymmetrical spaces can be utilized for outdoor recreation.

Find out more
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Dentsu Wins Twenty-Eight Lions at the Cannes Lions International Festival of Creativity 2017

June 2017

The Cannes Lions Awards celebrate the best creative work in the world. Winning at the Festival puts you among the world’s creative elite. Dentsu Inc companies were awarded a total of twenty-eight Lions. Check out some of the work.

Find out more
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KFC Dumi a Chinese Voice-Controlled Food Ordering Robot from Dentsu Isobar and Baidu

May 2017

KFC partnered with Dentsu Aegis Trio Isobar Shanghai China office and Baidu to design the process to accommodate Chinese interests and behavior and create a whole new interactive dining experience in the restaurant. From ordering, waiting to dining called “Dumi” a Voice-Controlled Robot and self-help ordering kiosk.

Find out more
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Mediaworks 2017, mentoring the next generation of advertising leaders

April 2017

Mediaworks now in it’s 12th year is designed to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

Find out more
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SXSW 2017 – Diversity combined with passion are delivering the shiniest stars to follow

March 2017

SXSW 2017

My fifth year attending SXSW, and it continues to prove to me that the most unexpected discoveries happen when diverse topics and different people from different backgrounds come together.

Find out more
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Applying Digital Makeup with Shiseido ‘Telebeauty’ Augmented Reality App

February 2017

Shiseido has developed “TeleBeauty”, an app that automatically calibrates skin tone and applies digital makeup to the face during video-conferencing.

Find out more
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Canon Photo Face Off – Dentsu Branded Content

January 2017

Photo Face Off Promo

Photo Face-Off is a competitive photography reality TV show produced by Dentsu Brand Agency. Pinning amateur photographers across Southeast Asia against each other and resident professional photographer Justin Mott.

Find out more 
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Dentsu Aegis South East Asia Campaign Creative & Media Agency of the Year 2016

December 2016

saDentsu Brand Agencies new brand proposition of delivering Innovative Business Solutions created in 2016 certainly produced the goods at the Campaign Agency of the Year Awards. Agency brands in Southeast Asia did fabulously with Dentsu media Thailand scoring two Golds for both Creative and Media Agency of the Year and Dentsu Jayme Syfu winning a Gold for Philippines Creative Agency of the Year.

Find out more
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Dentsu Woman in Asia Mean Business

October 2016

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Dentsu Aegis Network and DentsuVentures is launching an initiative to mentor, develop and help fund female entrepreneurs in South and Southeast Asia.
Find out more
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Dentsu continues Uniqlo’s customer experience focus by launching a digital travel planner

October 2016

Uniqlo Travel Planner

In planning and designing all aspects related Uniqlo in-store experiences, the company adopts the Japanese concept of kaizen, which translates to mean a continuous search for perfection and is now beefing up e-commerce operations with the help of Dentsu’s new Travel Planner app.
Find out more
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Flipkart India’s Leading Digital Economy Business launches 360 Video Treasure Hunt program with Dentsu Webchutney

September 2016

Flipkart Mobile App

Since Big Billion Day shoppers longingly wait for the offers to be unveiled every year in India, Flipkart and Dentsu Webchutney decided to gamify this reveal. The 360 video shot within the Flipkart head-office, gives users a tour of the many conference and meeting rooms, the movie and music themed floors, the lobby arena and more.
Find out more
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Citroen Fami-Navi Guides Drivers To Traffic Safety In China

August 2016

Family_navi_app

The Fami-Navi “Baby Navigation” APP came into being, which offers safe travel guidance. Through the built-in recording script, parents and children can learn traffic etiquette together, record the voice of driver’s child or spouse, and then automatically import it to replace the existing navigation voice. Then, the driver can enjoy a ride navigated by his or her most important person’s voice.
Find out more
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Augmented Reality and the Meaning of Play

July 2016

Virtual Reality

The promise of augmented reality has always been enormous. This posts takes a look the evolution of the AR from the Dentsu app iButterfly to the more recent Pokemon Go.
Find out more
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Cannes 2016 – Festival of Advertising and Now Technology

June 2016

It’s been ten years since I have attended the International Festival of Creativity, the Cannes Lions Festival. Somethings are the same but much is different.
Find out more
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Joining Dentsu Aegis Network as Chief Digital Officer, Dentsu Brand Agency Asia Pacific

May 2016

Good_InnovationI have joined the Dentsu Aegis Network in the role of Chief Digital Officer (CDO), Dentsu Brand agencies Asia Pacific. I couldn’t be happier with the opportunity and challenge ahead. I will be based in Singapore from today May 16th 2016.
Find out more

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What does a Chief Digital Officer do?

April 2016

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Everyone has an opinion on what the CDO role is and what functions and reports it operates in. This is my opinion on the subject and how it stands with me today.
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The Jarryd Hayne Branded Content Story

March 2016

1 to 38

Can a man who has never played a snap of American football at the age of 27 make it in the NFL?

Jarryd Hayne bets it all to prove that he can in a new documentary produced by Telstra. As one of Australia’s most recognised rugby league players, he had it all. But NRL star Jarryd Hayne gave up fame and fortune to chase what seemed like an impossible dream.
Find out more

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Netflix partners with the Manly Sea Eagles for Australia’s first branded content sponsorship.

February 2016

DareDevil_SeaEagles_Logo

The Manly Sea Eagles are proud to be the first Australian sporting club to develop a branded content sponsorship with Netflix. The story unfolds over two parts running from Friday 25th Feb up until the team announcement on Tuesday 1st of March.
Find out more

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A Year for Marketing as a Service (MaaS) in the cloud.

January 2016

Happy New Year 2016

The entire Marketing and CMO group will be Digital Transformed in 2016 . Learn how to transfer to the cloud, to plan and manage marketing-intensive activities to create amazing customer experiences and new internal and outsourced cloud capabilities for your entire company and organisation. Find out more

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Australian online advertising has surged again to deliver $1.565m for the quarter which is a 33 percent year on year growth.

December 2015

IAB

Mobile advertising expenditure increased to $418.9 million in the September quarter 2015, with 55 percent mobile advertising expenditure attributed to mobile display and 45 percent to mobile search.  Smartphones now hold 67 percent of the device category share and tablets at 33 percent.
Find out more

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Goodbye Telstra Media, it’s been a brilliant connected experience.

November 2015

Telstra-logo

As reported in the press I will be leaving Telstra at the end of the year. It has been a true privilege to establish the Digital Content Services portfolio within Telstra Media.  A big thank you to my colleagues at Telstra, my immediate Media team and all our partners and supplies for supporting me over the last four years. I will be taking a break for a few months before exploring options for my next digital transformation and innovation role. Find out more 

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National Basketball League announces Telstra as Technology and Data Partner

October 2015

NBL_Logo_2015

The National Basketball League is pleased to announce that Telstra will be the Official Technology and Data Partner of the league.

NBL will work with a number of Telstra digital media enablement services including Telstra Media’s Digital Content Services, Ooyala and Chief Entertainment to bring the Official NBL mobile app to market.
Find out more

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Launch of Telstra Broadcast Services

September 2015

Telstra Broadcast ServicesLaunched today is Telstra Broadcast Services, a global media delivery provider with direct to home satellite transmission and IPTV managed services; IP streaming and encoding; satellite monitoring and disaster recovery.
Find out more

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Telstra exclusive partnership with Apple Music

August 2015
Apple Music
Telstra is partnering with Apple to give Australian music fans the best music streaming experience in the country, offering eligible post paid mobile customers a 12 month Apple Music membership.
Find out more

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Telstra TV, the simple way to stream to the big screen.

July 2015

roku-logo Telstra today announced it is partnering with the market leader in entertainment streaming devices, Roku to develop the new device, called Telstra TV, specifically for Australian consumers.

Telstra TV Powered by Roku will be available for purchase in October 2015 with plans to offer customers the three leading subscription video on demand services in Australia, Presto, Stan and Netflix.

Find out more

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Foxtel IQ3 a true hybrid box

June 2015

With the Foxtel iQ3, there’s always something brilliant for you to watch. Connect this little beauty to the internet and you’ll find it easy to enjoy more of what you love.

iQ3’s amazing features take your Foxtel experience to a whole new level. It is a true hybrid box. It combines broadcast and IP and it also combines live TV and video-on-demand.  The intent has been to bring all of it together in one overall experience so that customers just find the content they want to watch and then watch it. Find out more
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Chief Entertainment new facility and upgrade

May 2015

Chief_Logo

This month Telstra Media boosted its media production capability with the opening of its Chief Entertainment branded studio complex on the old ABC campus at Gore Hill, on Sydney’s lower north shore.

The state of the art creative services facility incorporates broadcast TV and digital media production, and high definition fibre connectivity and distribution to the world. Find out more

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NRL Apple Watch App

April 2015

Mockup - Menu

Only Telstra gives NRL fans access to exclusive premium content on multiple devices and from this month they will be able to follow live scores, kick offs, live stats and scoring timelines using the new Apple watch.

We are very passionate about our footy at Telstra and we want to make sure fans don’t miss out on the action. The best way to keep across all the action on the field and beyond is definitely through the fantastic Official NRL App and Digital Pass on your compatible smartphone or tablet. Find out more.

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SXSW 2015 Insights

March 2015

sxsw-2015SXSW is the premier destination for media discovery and this will be my fourth year attending what is my favourite industry event. Austin serves as the perfect backdrop for SXSW, where career development flourishes amid the relaxed atmosphere.

Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving media field.
Here are my insights from the week.

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Launch of the Telstra Customer Insights Centre

February 2015

Telstra Customer Insight Centre

Telstra Customer Insights Centre

Telstra has opened a Customer Insights Centre (CIC) in Sydney tonight. Spanning 3600 square metres over the second level of Telstra’s 400 George Street office in Sydney’s CBD, the CIC houses a 300-person auditorium with 78 LED displays, 4K-ready broadcast studio, workshop and collaboration spaces, partner pop-up installations, a restaurant, and hands-on technology demonstration areas featuring business solutions all ready for clients and partners to use and collaborate with Telstra staff and our technology services.
Find out more

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Sydney New Year Eve

January 2015
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Telstra welcomed in 2015 as the streaming sponsor of last night’s spectacular 2014 Sydney fireworks show in partnership with the City of Sydney. The 360 degree footage of the pyrotechnics were captured using two purpose-built drones equipped with HD cameras which created its own custom UAVs and controlled via mobile app.
Find out more.

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