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KFC Dumi a Chinese Voice-Controlled Food Ordering Robot from Dentsu Isobar and Baidu

May 2017

KFC partnered with Dentsu Aegis Trio Isobar Shanghai China office and Baidu to design the process to accommodate Chinese interests and behavior and create a whole new interactive dining experience in the restaurant. From ordering, waiting to dining called “Dumi” a Voice-Controlled Robot and self-help ordering kiosk.

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Mediaworks 2017, mentoring the next generation of advertising leaders

April 2017

Mediaworks now in it’s 12th year is designed to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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SXSW 2017 – Diversity combined with passion are delivering the shiniest stars to follow

March 2017

SXSW 2017

My fifth year attending SXSW, and it continues to prove to me that the most unexpected discoveries happen when diverse topics and different people from different backgrounds come together.

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Applying Digital Makeup with Shiseido ‘Telebeauty’ Augmented Reality App

February 2017

Shiseido has developed “TeleBeauty”, an app that automatically calibrates skin tone and applies digital makeup to the face during video-conferencing.

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Canon Photo Face Off – Dentsu Branded Content

January 2017

Photo Face Off Promo

Photo Face-Off is a competitive photography reality TV show produced by Dentsu Brand Agency. Pinning amateur photographers across Southeast Asia against each other and resident professional photographer Justin Mott.

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Dentsu Aegis South East Asia Campaign Creative & Media Agency of the Year 2016

December 2016

saDentsu Brand Agencies new brand proposition of delivering Innovative Business Solutions created in 2016 certainly produced the goods at the Campaign Agency of the Year Awards. Agency brands in Southeast Asia did fabulously with Dentsu media Thailand scoring two Golds for both Creative and Media Agency of the Year and Dentsu Jayme Syfu winning a Gold for Philippines Creative Agency of the Year.

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Dentsu Woman in Asia Mean Business

October 2016

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Dentsu Aegis Network and DentsuVentures is launching an initiative to mentor, develop and help fund female entrepreneurs in South and Southeast Asia.
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Dentsu continues Uniqlo’s customer experience focus by launching a digital travel planner

October 2016

Uniqlo Travel Planner

In planning and designing all aspects related Uniqlo in-store experiences, the company adopts the Japanese concept of kaizen, which translates to mean a continuous search for perfection and is now beefing up e-commerce operations with the help of Dentsu’s new Travel Planner app.
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Flipkart India’s Leading Digital Economy Business launches 360 Video Treasure Hunt program with Dentsu Webchutney

September 2016

Flipkart Mobile App

Since Big Billion Day shoppers longingly wait for the offers to be unveiled every year in India, Flipkart and Dentsu Webchutney decided to gamify this reveal. The 360 video shot within the Flipkart head-office, gives users a tour of the many conference and meeting rooms, the movie and music themed floors, the lobby arena and more.
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Citroen Fami-Navi Guides Drivers To Traffic Safety In China

August 2016


The Fami-Navi “Baby Navigation” APP came into being, which offers safe travel guidance. Through the built-in recording script, parents and children can learn traffic etiquette together, record the voice of driver’s child or spouse, and then automatically import it to replace the existing navigation voice. Then, the driver can enjoy a ride navigated by his or her most important person’s voice.
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Augmented Reality and the Meaning of Play

July 2016

Virtual Reality

The promise of augmented reality has always been enormous. This posts takes a look the evolution of the AR from the Dentsu app iButterfly to the more recent Pokemon Go.
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Cannes 2016 – Festival of Advertising and Now Technology

June 2016

It’s been ten years since I have attended the International Festival of Creativity, the Cannes Lions Festival. Somethings are the same but much is different.
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Joining Dentsu Aegis Network as Chief Digital Officer, Dentsu Brand Agency Asia Pacific

May 2016

Good_InnovationI have joined the Dentsu Aegis Network in the role of Chief Digital Officer (CDO), Dentsu Brand agencies Asia Pacific. I couldn’t be happier with the opportunity and challenge ahead. I will be based in Singapore from today May 16th 2016.
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What does a Chief Digital Officer do?

April 2016


Everyone has an opinion on what the CDO role is and what functions and reports it operates in. This is my opinion on the subject and how it stands with me today.
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The Jarryd Hayne Branded Content Story

March 2016

1 to 38

Can a man who has never played a snap of American football at the age of 27 make it in the NFL?

Jarryd Hayne bets it all to prove that he can in a new documentary produced by Telstra. As one of Australia’s most recognised rugby league players, he had it all. But NRL star Jarryd Hayne gave up fame and fortune to chase what seemed like an impossible dream.
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Netflix partners with the Manly Sea Eagles for Australia’s first branded content sponsorship.

February 2016


The Manly Sea Eagles are proud to be the first Australian sporting club to develop a branded content sponsorship with Netflix. The story unfolds over two parts running from Friday 25th Feb up until the team announcement on Tuesday 1st of March.
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A Year for Marketing as a Service (MaaS) in the cloud.

January 2016

Happy New Year 2016

The entire Marketing and CMO group will be Digital Transformed in 2016 . Learn how to transfer to the cloud, to plan and manage marketing-intensive activities to create amazing customer experiences and new internal and outsourced cloud capabilities for your entire company and organisation. Find out more


Australian online advertising has surged again to deliver $1.565m for the quarter which is a 33 percent year on year growth.

December 2015


Mobile advertising expenditure increased to $418.9 million in the September quarter 2015, with 55 percent mobile advertising expenditure attributed to mobile display and 45 percent to mobile search.  Smartphones now hold 67 percent of the device category share and tablets at 33 percent.
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Goodbye Telstra Media, it’s been a brilliant connected experience.

November 2015


As reported in the press I will be leaving Telstra at the end of the year. It has been a true privilege to establish the Digital Content Services portfolio within Telstra Media.  A big thank you to my colleagues at Telstra, my immediate Media team and all our partners and supplies for supporting me over the last four years. I will be taking a break for a few months before exploring options for my next digital transformation and innovation role. Find out more 


National Basketball League announces Telstra as Technology and Data Partner

October 2015


The National Basketball League is pleased to announce that Telstra will be the Official Technology and Data Partner of the league.

NBL will work with a number of Telstra digital media enablement services including Telstra Media’s Digital Content Services, Ooyala and Chief Entertainment to bring the Official NBL mobile app to market.
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Launch of Telstra Broadcast Services

September 2015

Telstra Broadcast ServicesLaunched today is Telstra Broadcast Services, a global media delivery provider with direct to home satellite transmission and IPTV managed services; IP streaming and encoding; satellite monitoring and disaster recovery.
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Telstra exclusive partnership with Apple Music

August 2015
Apple Music
Telstra is partnering with Apple to give Australian music fans the best music streaming experience in the country, offering eligible post paid mobile customers a 12 month Apple Music membership.
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Telstra TV, the simple way to stream to the big screen.

July 2015

roku-logo Telstra today announced it is partnering with the market leader in entertainment streaming devices, Roku to develop the new device, called Telstra TV, specifically for Australian consumers.

Telstra TV Powered by Roku will be available for purchase in October 2015 with plans to offer customers the three leading subscription video on demand services in Australia, Presto, Stan and Netflix.

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Foxtel IQ3 a true hybrid box

June 2015

With the Foxtel iQ3, there’s always something brilliant for you to watch. Connect this little beauty to the internet and you’ll find it easy to enjoy more of what you love.

iQ3’s amazing features take your Foxtel experience to a whole new level. It is a true hybrid box. It combines broadcast and IP and it also combines live TV and video-on-demand.  The intent has been to bring all of it together in one overall experience so that customers just find the content they want to watch and then watch it. Find out more

Chief Entertainment new facility and upgrade

May 2015


This month Telstra Media boosted its media production capability with the opening of its Chief Entertainment branded studio complex on the old ABC campus at Gore Hill, on Sydney’s lower north shore.

The state of the art creative services facility incorporates broadcast TV and digital media production, and high definition fibre connectivity and distribution to the world. Find out more


NRL Apple Watch App

April 2015

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Only Telstra gives NRL fans access to exclusive premium content on multiple devices and from this month they will be able to follow live scores, kick offs, live stats and scoring timelines using the new Apple watch.

We are very passionate about our footy at Telstra and we want to make sure fans don’t miss out on the action. The best way to keep across all the action on the field and beyond is definitely through the fantastic Official NRL App and Digital Pass on your compatible smartphone or tablet. Find out more.


SXSW 2015 Insights

March 2015

sxsw-2015SXSW is the premier destination for media discovery and this will be my fourth year attending what is my favourite industry event. Austin serves as the perfect backdrop for SXSW, where career development flourishes amid the relaxed atmosphere.

Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving media field.
Here are my insights from the week.


Launch of the Telstra Customer Insights Centre

February 2015

Telstra Customer Insight Centre

Telstra Customer Insights Centre

Telstra has opened a Customer Insights Centre (CIC) in Sydney tonight. Spanning 3600 square metres over the second level of Telstra’s 400 George Street office in Sydney’s CBD, the CIC houses a 300-person auditorium with 78 LED displays, 4K-ready broadcast studio, workshop and collaboration spaces, partner pop-up installations, a restaurant, and hands-on technology demonstration areas featuring business solutions all ready for clients and partners to use and collaborate with Telstra staff and our technology services.
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Sydney New Year Eve

January 2015

Telstra welcomed in 2015 as the streaming sponsor of last night’s spectacular 2014 Sydney fireworks show in partnership with the City of Sydney. The 360 degree footage of the pyrotechnics were captured using two purpose-built drones equipped with HD cameras which created its own custom UAVs and controlled via mobile app.
Find out more.

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