Bunnings lower prices is just the beginning

Bunnings Group managing director Michael Schneider, revealed last year the hardware giant intentions to fire-up its digital and omnichannel offerings across Australia and New Zealand. That decision has put them in a great position during COVID-19.

Australia’s strict social distancing measures and the closure of all non-essential businesses have helped control the spread of COVID-19, but has also severely hurt most retailers aside from supermarkets and led to large layoffs in the sector.

While some of the Bunnings stores in New Zealand remain closed in line with the country’s stricter measures against COVID-19, in Australia, the business has experienced significant demand and growth due to the introduction of a number of digital and low touch economy programs now up and running.

With a workforce of 43,000 people, the Wesfarmers-owned business rolled out in 2019 a number of test and learn projects to make sure the company could harness digital commerce and to learn the impacts of shifting sales into a different channel to see what worked and what didn’t.

As Wesfarmers announced financial results this week, sales growth has accelerated at Bunnings since December 2019 as customers work from home and undertake home improvements during the lockdown. Sales growth in Bunnings in the March quarter and the first three weeks of April increased compared to levels achieved in the December half, when Bunnings’ sales rose 5.3 per cent.

Schneider’s vision to focus investment in technology, not just as an enabler but also as a line item that people, homes, and lifestyles are become increasingly digitised.

Over the last twelve months Bunnings have created and now offer a wide range of products available to buy online, click to collect, click to delivery and drive and collect, including lighting, sheds, bathroom, kitchen, and plants.

Click & Collect is available on any product that is marked ‘Buy online’ and ‘Pick up in-store. Once your order is processed, you’ll receive confirmation letting you know that it’s ready to pick up. To pick up your order, bring your confirmation email and ID to the Online Pick-up Counter at the front of the store.

Click and Delivery is offered to customers in most locations, this includes stocked key items. Depending on the location, size, and service requested, a reasonable delivery fee will be applied to the customer’s order.

As Bunnings continues to follow government advice relating to COVID-19, they have adapted to how they operate to make sure customers are safe, while ensuring customers have access to the products they need. Another more recent addition is Drive & Collect option available at 250 of Bunnings’ larger stores around Australia — excluding Tasmania.

DIY enthusiasts just need to complete their purchase online, wait for notification that their order is ready, and select their preferred pickup date and time. Then, when you drive to the store, you’ll park in a designated drive and collect bay, and text or call the store to let them know you’ve arrived. All you need to do next is wait for a staff member to bring out your goods and put them in your car boot.

While finding and ordering products from home have plenty of options. The real-world channel has also received an addition with the recently launched a Bunnings Product Finder App to make shopping in-store even easier. The app is available now in the iOS app store and will available for Andriod devices in the future.

Bunnings strategy that their customer and their families will be spending more time working, learning and relaxing at home could not be more true during COVID-19. Wesfarmers said at last weeks quarterly results, the Bunnings sales growth for the third quarter and the first three weeks of April speeding up over the first-half.

Bunnings commissioned research and found consumer segments on Australians who were planning on working on their home garden in the coming months so Bunnings went forward and launched a new seven-part gardening podcast series called Staying Grounded.

The podcast series offers listeners gardening advice and handy tips. It’s hosted by Chloe Thomson of gardening and cooking show The Gardenettes, and feature plant psychologist and landscaper, Dale Vine and plant designer, Jenna Holmes.

Being Creative with Technology Remote Working Tools during COVID-19

COVID-19 has impacted the lives of people around the world. Travel restrictions and new rules on large public gatherings have changed the daily routines of millions around the world.

What was clear at WPP AUNZ this week was the first priority of our staff and their wellbeing, and doing what we can to mitigate the impact of the virus on our communities. The second was meeting our responsibilities to our clients and our colleagues by continuing to do great work.

WPP AUNZ is open for business. Subject to government policies, our offices will remain open for some employees. However, the majority of us will be working remotely in some shape or form.

In these circumstances, the term remote working means doing your job in your usual working hours from a location other than the office, producing the same high-quality work as you would typically, collaborating with your colleagues using technology, and being responsive to requests from clients, your manager, and your team. But doing this with a healthy body and mind.

Our clients need our creativity, skills, and resources more than ever right now. We are focused on continuing to focus on outstanding client service.

In my role as WPP AUNZ Executive Director Marketing Technology I am working with our agencies and Technology partners to provide support to our clients in keeping the business community going through our Martech Centre of Excellence.

Technology can and is playing a vital role in reducing the impact of COVID-19 on our people and our client organizations.

The WPP people work with a myriad of cloud technology tools that drive media, strategy, creativity, production and marketing technology solutions.

We use Microsoft Teams, as our company’s preferred collaboration software to stay connected. We use Microsoft Teams calls, video and webchats, as well as phone calls and video conferencing all powered alongside the Office 365 applications and services that the majority of our people and clients use every day.

Teams pull together in the cloud Word, Excel, PowerPoint, OneNote, SharePoint, and Power BI, Adobe, Salesforce, Sitecore and Google applications, and it an excellent enabler to help remove repetitive tasks to focus our time on more creative ideation to help our clients through what is a tough time for business.

Microsoft Teams, which launched worldwide in March 2017, passed 32 million daily active users (DAUs) earlier this month. This week it has in part to COVID-19, usage spiked to 44 million DAUs. That’s up from 20 million daily active users in November, a 60-110% jump in just four months.

Microsoft Teams is the WPP company’s Office 365 chat-based collaboration tool that sits on the Azure cloud platform.

We do use Slack (12 million DAUs as of October 2019), Facebook’s Workplace (3 million paid users as of October 2019), and Google’s Hangouts Chat (no user number able to be found) which we have create practitioners in these application across our WPP offices and into our clients. We don’t mind what your tech flavour is we just want to be creative with it.

If you also use Microsoft applications so and check out the top 9 ways Microsoft IT is enabling remote work for its employees on the Microsoft 365 blog. Other useful resources are the  Microsoft Teams Adoption Toolkit as well as the Enable end-user training with Microsoft 365 Learning Pathways and the Microsoft Teams Customer Success Kit

To another technology partner, Google this week announced it will allow free access to the enterprise version of Hangouts Meet to all G Suite and G Suite for Education users. That plan includes up to 250 users per call, the ability to record meetings, and livestream capabilities for up to 100,000 viewers until July 1, 2020.

If you prefer Google Cloud to enable your business, that is fine with us. Wherever your files are stored in one secure and centralized location such as share documents, spreadsheets, and slide presentations we want to help you be creative and make them actionable for what is a new way of working. What we like about Google Cloud is it can be used for reporting on weekly metrics which is a key area of our media business.

Google has also stated that it has now made its video conferencing app, ‘Meet’ free for all G Suite users until at least July 1, 2020. Other platforms such as YouTube have put together a YouTube Learning Hub and webinars in a bid to continue distance education, as social distancing steps are adopted globally to break the viral spread.

In response to the COVID-19 changes to working conditions, another partner Salesforce has offered free access to their base level of Quip for six months to help businesses to continue collaborating in the new fully-remote environment.

Quip is the Salesforce selected productivity platform that combines into one place document, spreadsheet, checklist, live salesforce data, and chat.

The Quip Document Lightning component lets you work with fully functional Quip documents, spreadsheets, slides, and chat rooms directly within Salesforce records. All of your favourite Quip features are there—comments, @mentions, Live Apps, and more.

Here is the quick 1.22 min video overview.


Make no mistake, these are stressful times. Negative headlines, worrying about sick or elderly loved ones, and fighting the urge to go panic buying for toilet paper can all put remote work and emails on the back burner.

But the more effort you put into communicating with colleagues using technology, the better chance you have of avoiding feelings of isolation and better chance of being active and productive.

Build wellbeing into your remote working space and schedule and make sure you take regular breaks. If possible, separate your working space from where you relax within your home – even if that’s just using a different chair or table.

Stay safe while in isolation, so reach out for marketing technology advice, invite me to a House Party for a social video chat and meditate often.

WPP AUNZ New Corporate Strategy and Martech Centre of Excellence Announced


WPP AUNZ announced this week to the market a raft of changes and new initiatives, all part of a new corporate strategy including a Martech Centre of Excellence to transform, strengthen and grow.

In announcing the group’s new group strategy, Jens Monsees, Managing Director and CEO, said:

“This year is the transformation phase of our strategy. Now two months into 2020, I can say we have already made meaningful progress in this phase by announcing a new leadership structure, a restructuring of our New Zealand business, added capabilities in technology through the acquisition of Dominion in New Zealand and announcing the establishment of our Centre of Excellence to consolidate the technology consulting operations of the Group.”

See the full Strategy Briefing pack on the WPP AUNZ web site found here.

As the WPP AUNZ Executive Director of Marketing Technology it’s great to see the Centre of Excellence we call the COE, a virtual shared service launch as part of the new WPP AUNZ.

I’m also excited that Rob Pardini, our group lead Data Scientist and his DATA team joins the COE effectively immediately. This brings together data and technology communities that are all joined via new products and new working models to all the WPP AUNZ agencies lead creative services.

The creation of the new practice delivers both a hub and spoke model to our WPP AUNZ agencies to ensure creativity and marketing expertise leads technology and operational efficiencies for brands to engage and enrich customers using data and marketing technology.

The COE also supports clients when reviewing or buying cloud technology and works to increase the effectiveness of their investments to strategise and deliver marketing automation programs to drive customer lifetime value.

 

Jens outlined this week, “Our path to growth will be undertaken in three phases – transform, strengthen, and grow – over a three-year period to 2022.”

WPP AUNZ 2019 end of year recorded financials and earnings in line with previous guidance amid very challenging local market conditions and global conditions that can impact our industry over the coming months.

For the full-year to 31 December 2019, WPP reported total net sales of $819.4 million, which was a decline of 4.4% on the prior year.

The financial report shows the Specialist Communications segment, which includes technology brands AKQA and Aleph, have achieved strong performance consistent with trends across markets globally where clients are investing more heavily in marketing and advertising technology.

The group’s continuing business net sales came in at $712.5 million, a decline of 2.6%, while total headline earnings per share (EPS) was 7.4 cents, down by 9.6% on the prior year.  Continuing business headline EPS was 6.0 cents, also down by 9.6% on the previous year.

Pleasingly for shareholders, WPP AUNZ reported a strong cashflow conversion rate of 98% over the last 2 years of operation and the company managed to significantly reduce net debt.

Smoggys the bushfire face mask that gives 100% of profits to the Rural Fire Service

Smoggy Logo

Young talent from Wavemaker and Ogilvy part of WPP AUNZ have begun producing and selling Smoggys, a brand of P2 pollution masks created to raise money for the Rural Fire Service.

After exceeding the $10,000 Go Fund Me target, Wavemaker’s Bec Drummond and Marco Del Castillo and Ogilvy’s Jack Burton and Lucas Fowler have opened pre-orders for $20 masks adorned with ‘bin chickens’ or koalas. Ogilvy Sydney and Wavemaker Australia each donated $1,275 to get the project off the ground.

“It is down to the support of our nation that Smoggys has come to life as an operating business, set to make a real difference,” said Smoggys co-founder and Wavemaker strategy director, Marco Del Castillo.

“Smoggys’ aim is to protect our nation from the smoke and act as a public symbol that Aussies have come together to help and support our fires.”

At least 136 fires continue to rage across the country, with at least 24 people dead, more than 1,300 houses destroyed in New South Wales alone, half a billion animals incinerated, and 6.3m hectares burnt. In comparison, 900,000 hectares were lost in the Amazon fires last year, and 800,000 in 2018’s Californian wildfires.

“As a nation, we are indebted to the heroes and heroines of the RFS, who are out on the front line fighting the fires, day in and day out,” added Ogilvy copywriter and Smoggys co-founder, Lucas Fowler.

“While we are in the cities complaining about the smoke, there are people in the bush doing it far worse and we need to unite together to support the firies as much as we can, so that they can continue to protect us and our land.”

With all profits going to the RFS, Smoggys joins a list of donation initiatives such as Twitter’s #AuthorsForFireys, which sees writers including Leigh Sales, Annabel Crabb, Benjamin Law, Jamila Rizvi and Rick Morton auction off items such as signed books and meals with the authors.

A slew of businesses have chosen to donate a lump sum, or a slice of sales or profits, to bushfire-related charities. Celebrities like Russell Crowe and Cate Blanchett used yesterday’s Golden Globes as a platform to encourage support, and comedian and influencer Celeste Barber’s Facebook fundraiser has cracked the $40m mark.

Smoggys can be pre-ordered here

If you’d like to assist with bushfire recovery, relief and rescue efforts, please explore the options below: 

WPP at Salesforce Dreamforce 2019

Image result for salesforce dreamforce 2019 logo

Dreamforce is Salesforce’s flagship annual event that brings over 170,000 industry leaders together to collaborate, learn and inspire.

The four-day event hosted in San Francisco has grown into so much more than a conference – from inspiring keynotes and sessions to visionary thinking to discovering the future of technology and actually changing the world, it’s a jam-packed event that puts Salesforce products on full display for their suppliers, vendors, and consultants.

WPP IS A TOP 10 GLOBAL PARTNER OF SALESFORCE AND THE LARGEST AGENCY PARTNER WITHIN THE ENTIRE SALESFORCE PARTNER ECOSYSTEM

We partner with brands to build differentiated customer, marketing, commerce, and product experiences. By unlocking the potential of salesforce, we can turn data into engaging and profitable consumer relationships.

As a first-time sponsor of the Dreamforce event this year, WPP came out strong with a beautiful activation that was inspired by our brand identity. “Living Art” was designed by WPP agency MJM and featured renowned artist Alexa Meade.

In an environment where competition for consumer attention has never been fiercer, it is the truly creative experiences that breakthrough and have an impact. Delivering this for our clients and utilising the support of our many partners, such as Salesforce is WPP’s strength – and our Dreamforce activation was no different. As a result of our creative brand-inspired collaboration, our booth was recognised by Salesforce as 1-in-4 “Best in Show” in 2019

How we use Salesforce with our clients is via our agency consultants and salesforce centres of excellence that has 7,400 certified specialists. We design, build and manage campaign and commerce strategies and operations, specialising in delivery on the salesforce cloud platform​s.

Our partnership gives us early access to the technology itself as well as insights into upcoming features, functions, and benefits within the roadmap planning.

 

 

Introducing auric, the world’s first beautiful, connected, and personalized essential oils experience.

auric logo

The world has fallen into the trap of constant ‘doing.’ We’re forever busy with work, family life, and digital distractions. We’ve forgotten the importance of being still, mindful, and present.

21st & Dolores, my personal business venture, has spent the last twelve months with an experiment called Connection Oils exploring how natural organic essential oils combined with technology can help create well-being, alertness, relationship connection, and stillness.

The result of this work has created auric, the world’s first beautiful, connected, and personalized essential oils experience.

auric is a platform, a digital defusing device for your home that combines essential oils and experiences, a daily sequenced playlist for your senses to cleanse the mind, purify the body and give you the high awareness required to create intimacy with others.

auric’s beautiful range of essential oil blends are designed to give you what you need at the right moment, and are activated and sequenced via our mobile app.

To be part of the auric community or be part of the second-round investment of the platform click here.

Mindshare Invites Ad Industry to #ChangeTheBrief to Tackle the Global Climate Crisis

Mindshare Logo

Mindshare, the global agency network that is part of WPP, is today issuing an invitation to the wider industry to #ChangeTheBrief and use its skills to address the global climate crisis.

Our greatest challenge as a society is to find a way to live sustainably.

Our greatest challenge as an industry is to show how living sustainably is possible, enjoyable, fulfilling and aspirational and that it can also drive our clients’ business. #ChangeTheBrief is Mindshare’s response to that challenge.

A recent project saw Mindshare work with Volvo in Australia on the Living Seawall project – where Volvo partnered with the Sydney Institute of Marine Science and Reef Design Lab to create a Living Seawall that actually helps to clean the water.

#ChangeTheBrief helps brands unlock and activate their social purpose in media.

Agencies that support #ChangeTheBrief commit to creating work which answers the ‘Now’ brief, to help clients sell their products, but also the ‘Future’ brief, to encourage the attitudes, lifestyles and behaviours which are consistent with a transition to a carbon-free world.

changethebrief

 

#ChangeTheBrief encourages the creation of marketing and media plans designed to encourage small changes in behaviour that will help address the climate crisis when done at scale – such as promoting shorter showers with 4 minute ad free ‘songs to sing in the shower’ playlists on Spotify or developing packaging that encourages people to freeze unused food to avoid food waste – the idea being to normalise these behaviours in society through advertising and use media and marketing investment to achieve this.

Every creative campaign, every media plan, every production proposal is an opportunity to #ChangeTheBrief, an opportunity to normalise the behaviour, the products, the services and the attitudes we all know we will need to adopt to achieve sustainable living.

With the global advertising industry investing circa $600bn a year on behalf of its clients to drive the consumption of their products and services there is a huge opportunity for brands and agencies to work together to direct that investment to bring the future forward.

Mindshare is using #ChangeTheBrief with some of its clients as part of its Mindshare Day 2019 celebrations – looking for fresh advertising, content and media ideas, which demonstrate the actions we can take to help end the climate crisis.

Mindshare has a strong history of helping brands with sustainability initiatives.

The agency recently worked with eco-friendly home and personal-care brand Seventh Generation to help it donate its commercial airtime on NBC’s The Today Show throughout the week of Sept. 16, all in the name of the climate crisis.\

Mindshare also created a product called Dooonate, which allows the user to donate out-of-office autoreplies by turning them into media space for charities.

#ChangeTheBrief builds on these efforts but has a specific focus on scaling smaller consumer actions to make an impact in the world.

Read the #ChangeTheBrief manifesto

GroupM Adobe Advertising Ambassador Partner Program

GroupM, WPP AUNZ’s media investment arm, today announced that it has become a launch partner in Adobe’s inaugural Advertising Ambassador Program.

The Adobe Advertising Ambassador Program has been created to provide the most comprehensive Martech training and support structure in Australia and New Zealand.

The pilot program is a global first across Adobe Analytics, Audience Manager and Advertising Cloud and will culminate in certification and strategic understanding across the Analytics & Advertising Cloud products.

Being part of the programme will power GroupM’s Martech Centre of Excellence, driving certified experts across multiple Adobe solutions and embedding the media and marketing skillset of the future within GroupM’s agencies, Mindshare, MediaCom, Wavemaker and Essence.

WPP AUNZ executive director of marketing technology, Adam Good “I’m excited about the GroupM program, with Adobe being one of our key Martech partners. Great experiences using technology can set you apart and increase revenue growth, customer retention rates, and customer lifetime value. CMOs like to see agencies using multiple Adobe cloud products to help create and managing experiences that are being deployed and orchestrated across Omni channels.”

GroupM Australia’s head of trading intelligence, Liesa Newland said: “As our clients’ needs change, they are increasingly seeking guidance in the Martech arena.

“GroupM’s Centre of Excellence will provide holistic strategic support, to help brands execute on their technology and deliver their objectives across data, media and creative.

“Being part of the Adobe Advertising Ambassador programme will help our most data-driven and curious teams to dive into the technology to collaboratively solve our clients’ challenges.”

Newland continued: “GroupM are excited to be selected as a media group partner in Adobe’s inaugural Advertising Ambassador program and proud that GroupM is leading the charge for media agencies in the Martech talent space.

“These Advertising Ambassadors will supercharge our existing Martech capabilities and become knowledge hubs within GroupM on Adobe’s Marketing Stack, providing value and competitive advantage for our clients.”

Adobe Advertising Cloud APAC head, Phil Cowlishaw said: “Australian brands are increasingly adopting Adobe Analytics, Audience Manager and Advertising Cloud as they look to get a single, independent view of their customer.

“This provides greater insight into behaviour across the entire customer journey, as well as an omni-channel buying platform.

“The demand for people who can help brands succeed across these solutions has never been higher and I’m incredibly excited to see this first cohort learn, grow and drive success for our mutual clients.”

Adobe Summit 2019 Las Vegas

Adobe

The Adobe Summit in Las Vegas is where I find myself this week in the constant search for creativity using martech. It has been running day and night from March 26th and is wrapping up today April 2. The big pressure on companies and brands now to produce creatively using their current Martech investment is a key program of work for 2019.

Company web sites have evolved from the static content and word processor approach to the primary business, marketing and sales application to create brand preference that grows the companies e-commerce approach primarily driven via machine learning and new digital applications.

The high-pressure environment for CIOs, CTOs, and CMOs who are currently making decisions on their martech investment is now a constant conversation in many board rooms and investment working groups.

Brands need much more than just touching up of existing photos combining with some long-form copy to great a category winning customer-led business solution that drives new revenue. Hence why some feel when discussing technology license and renewal agreements their current Adobe tool investment has not gone far enough. More work to be done in other words.

Brands require creativity first to go alongside a digital economy strategy and then the technology and toolset license agreement that delivers and creates compelling and personalized customer presentations always looking to improve customer experiences and revenue outcomes.

This is done using frictionless customer journey programs using a combination of text, sound, and videos that can be assessed in omnichannel environments using gesture and voice commands.

At Adobe Summit, Adobe unveiled the latest Adobe Experience Cloud innovations, including Adobe Commerce Cloud and Marketo Engage, as well as global availability of Adobe Experience Platform.

Microsoft CEO Satya Nadella, Best Buy CEO Hubert Joly, Chegg CEO Dan Rosensweig, Intuit CIO Atticus Tysen and SunTrust Bank CMO Susan Johnson shared their respective enterprise playbooks for digital transformation. Additionally, Adobe announced key strategic partnerships with ServiceNow, Microsoft, and LinkedIn to accelerate Customer Experience Management (CXM) across enterprises.

Adobe continues to push to be the only martech tool provider that is constantly acquiring leading capabilities across the customer journey, adding marketing automation and commerce capabilities to bookend its strong digital foundation of content and data within experience cloud.

WPP is a key partner to Adobe for many years and has strategically developed a leading set of capabilities to respond to market demand for agile, technology-enabled customer experiences across the Adobe experience cloud suite.

At WPP we have over 2,225 Adobe Experience cloud practitioners, over 375 Adobe Experience Cloud Certificates and 6 Adobe Experience Cloud Advisory Board seats so our commitment is high to this martech partner.

The Adobe Sumit was attended by over 16,000 people that included Adobe direct clients as well as clients that use Adobe through a myriad of partners and add ons who assist organizations implement their big, complex solutions.

At WPP our unrivaled Adobe capability has the most comprehensive experience and expertise than anyone else in the industry. Period.

Our specialized WPP agency brands have a long-standing and deep relationship with Adobe and other experience technology companies for many years.

Adobe is a long partner of mine personally both direct to client and to the agency as a toolset for our creativity. At WPP we use them in four key areas of our business offering across communications, experience, commerce, and technology.

WPP as a creative transformation company know two things: there’s a future in becoming a systems integrator for the likes of Adobe and it is a key offering when stitching together Microsoft, Google, Salesforce and other web CMS platforms together to create business solutions.

The prospects of one company owning all of a customer’s data remains a scary one for our clients and marketing leaders now either have full responsibility, or part of a key stakeholder in the companies overall enterprise technology decisions and that landscape constantly changes.

Adobe is a giant tech company at a market cap of ($130.21 billion) but they are still small in the titanic battle martech industry is on. If you decide Adobe you will likley need to integrate with Microsoft ($919.36 billion) SAP($141.80 billion), Oracle ($184.55 billion) and IBM (127.10 billion) via your direct digitial ecosystem or via partner programs.

Outside of these key martech players, you also have integration points to the media platform providers with the market caps of Google ($844.52 billion), Amazon ($900.53 billion) and Salesforce ($122.52 billion) and LinkedIn ($26.2 billion acquisition from Microsoft.

This challenge of constant change and evolution of technology keeps everyone at WPP engaged and challenged and we enjoy being a strategic partner at the intersection of all these points with our clients.

Our WPP agency team were aplenty at the Adobe Summit as we scattered ourselves across the 300 sessions and labs either presenting or we found ourselves within the eleven content tracks that included;

  • Advertising
  • Analytics & Data Management
  • B2B Marketing Automation with Marketo
  • Content & Experience Management
  • Design-Led Customer Experiences
  • Email & Omnichannel Marketing
  • Experience-Driven Commerce with Magento
  • Marketing Innovations
  • Personalization
  • Platform, Machine Learning & Ecosystem

The most interesting aspect of the Adobe summit this year for me personally was seeing Microsoft getting heavily involved in the conference with Microsoft CEO Satya Nadellaand keynoting and showing the integration of their business tools and putting some life into the category beyond Office.

Microsoft is doing great with Azure but the other office tools and larger applications like the Dynamics portfolio have some slow traction in client uptake. What was signaled at the summit was the relationship between Dynamics CRM and the Adobe marketing suite is going to get stronger. Microsoft and Adobe pushed an extension of the Open Data Initiative (ODI) partnership with SAP and their investment in Account-Based Experiences (ABX) with LinkedIn is going to see a lot of new opportunities.

Adobe and ServiceNow announced plans should enable integrations between Adobe Experience Platform and the ServiceNow Now Platform to enhance Adobe’s real-time customer profiles with ServiceNow’s rich customer support data. This will create a more comprehensive view of a customer across the entire digital journey, from acquisition to service. Additionally, Adobe Experience Cloud solutions will integrate with the ServiceNow Now Platform, including its Customer Service Management (CSM) solutions.

Adobe and ServiceNow will partner to enable their mutual customers to integrate and leverage digital workflows, service catalogs, intelligent content and knowledge management capabilities (see press release).

Yes 5G will change everything again


5G is the fifth generation of wireless technology is now available and rolling out in Australia.

The connectivity benefits of 5G will make businesses more dynamic, efficient, and give consumers access to more content experiences faster than ever before. Super-connected autonomous cars, smart communities, industrial IoT, immersive education—they all will rely on 5G.

5G is also expected to allow for up to 1 million devices functioning at full capability in 1 square kilometer. Energy, Efficiency, and Service Deployment are the next key areas that will be changed by 5G, allowing for devices to consume a staggering 90% less energy in data operations compared to 4G networks.

5G will bring a world where little storage on your phone is required because everything, including mobile apps, are instantly available from the cloud.

To take this further, imagine a gaming console that works years longer than what a current one does today because you will never have to upgrade.

Instead of getting a different console with a new disc reader that supports bigger games, or better hardware to handle the newest titles, all of that processing power could be offloaded to a remote server and then streamed to directly to a device in real-time.

 

Some early, and simple, examples of 5G AR include projecting emails and text messages into the room or creating multiple floating monitors to extend a users computer’s display. It will be like erecting a virtual HDTV into a living room.

Augmented reality (AR) and virtual reality (VR) are very bandwidth-demanding technologies, which 5G can handle with no problem.

Right now, AR and VR require bulky headsets, with the technology either embedded in the device or linked to a computer via a hardwire connection to help with latency. With 5G, the headsets can get much lighter, with the connection able to instantly stream content from the cloud.

Where we are today in Australia is only three mobile phones – the LG V50, Samsung Galaxy S10 5G, and the Oppo Reno 5G, along with the HTC 5G Hub which is offered at the home user looking for super-fast broadband.

It is happening fast, so hold on tight.