GroupM, WPP AUNZ’s media investment arm, today announced that it has become a launch partner in Adobe’s inaugural Advertising Ambassador Program.

The Adobe Advertising Ambassador Program has been created to provide the most comprehensive Martech training and support structure in Australia and New Zealand.

The pilot program is a global first across Adobe Analytics, Audience Manager and Advertising Cloud and will culminate in certification and strategic understanding across the Analytics & Advertising Cloud products.

Being part of the programme will power GroupM’s Martech Centre of Excellence, driving certified experts across multiple Adobe solutions and embedding the media and marketing skillset of the future within GroupM’s agencies, Mindshare, MediaCom, Wavemaker and Essence.

WPP AUNZ executive director of marketing technology, Adam Good “I’m excited about the GroupM program, with Adobe being one of our key Martech partners. Great experiences using technology can set you apart and increase revenue growth, customer retention rates, and customer lifetime value. CMOs like to see agencies using multiple Adobe cloud products to help create and managing experiences that are being deployed and orchestrated across Omni channels.”

GroupM Australia’s head of trading intelligence, Liesa Newland said: “As our clients’ needs change, they are increasingly seeking guidance in the Martech arena.

“GroupM’s Centre of Excellence will provide holistic strategic support, to help brands execute on their technology and deliver their objectives across data, media and creative.

“Being part of the Adobe Advertising Ambassador programme will help our most data-driven and curious teams to dive into the technology to collaboratively solve our clients’ challenges.”

Newland continued: “GroupM are excited to be selected as a media group partner in Adobe’s inaugural Advertising Ambassador program and proud that GroupM is leading the charge for media agencies in the Martech talent space.

“These Advertising Ambassadors will supercharge our existing Martech capabilities and become knowledge hubs within GroupM on Adobe’s Marketing Stack, providing value and competitive advantage for our clients.”

Adobe Advertising Cloud APAC head, Phil Cowlishaw said: “Australian brands are increasingly adopting Adobe Analytics, Audience Manager and Advertising Cloud as they look to get a single, independent view of their customer.

“This provides greater insight into behaviour across the entire customer journey, as well as an omni-channel buying platform.

“The demand for people who can help brands succeed across these solutions has never been higher and I’m incredibly excited to see this first cohort learn, grow and drive success for our mutual clients.”