I’m incredibly honoured and thrilled to announce that Auric has been selected as a Top 10 Health and Wellness Finalist in the Super Connect for Good Competition. Out of numerous startups and scale-ups applying from across the globe, Auric Essentials Pty Ltd has emerged as one of the standout companies making a real impact in the tech-for-good landscape. This is a monumental testament and great news to our team’s tireless dedication, creativity, and resilience on this bootstrapped startup.

The Significance of Super Connect for Good

The Super Connect for Good Competition, co-founded and co-designed by Empact Ventures and Hays, has been recognizing and connecting groundbreaking startups and scale-ups since 2020. The initiative aims to foster collaboration between innovative tech companies and various stakeholders, including corporates, SMEs, funders, and the public sector. The competition has expanded its reach from the UK and Ireland to Europe, and annually publishes a Tech for Good report profiling the Top 100 Innovation Finalists.

Our Alignment with Tech for Good

The Super Connect for Good competition focuses on “Tech for Good,” which is defined as a responsible approach to technology aimed at addressing social, environmental, and economic challenges. Something I am very passionate about. The 2023 report can be downloaded here.

In line with this ethos, Auric is working on how to leverage artificial intelligence and biometrics in aromatherapy technology to create a profound social impact. We aim to enhance the quality of people’s lives through personalised wellness experiences, grounded in scientific research and ethical considerations. More about our methodology found here.

What’s Next: Global Showcase Event on 5th October

On 5th October, we will be joining the other finalists at the Global Showcase Event to pitch our vision and initiatives. It is a momentous opportunity to share our journey, learn from other industry leaders, and explore potential collaborations that could amplify our impact. Please show your support by attending the live stream event. Register your place here.

A Big Thank You

None of this would be possible without our incredible team, whose passion and expertise have propelled us into this extraordinary moment. We are also grateful to everyone who has supported us so far—our advisors, investors, partners, and most importantly, our community who have entrusted us with their wellness journey.

This nomination fortifies our commitment to pushing the boundaries of what technology can do for personalized health and wellness. We are more excited than ever to continue building a platform that addresses the deep-seated needs for holistic wellness solutions.

Stay tuned for updates from the Global Showcase Event and our ongoing initiatives at Auric by signing up here.

Let’s continue to make strides in the name of personalized wellness and social impact!


#SCForGood #SuperConnect