Dreamforce is Salesforce’s flagship annual event that brings over 170,000 industry leaders together to collaborate, learn and inspire.
The four-day event hosted in San Francisco has grown into so much more than a conference – from inspiring keynotes and sessions to visionary thinking to discovering the future of technology and actually changing the world, it’s a jam-packed event that puts Salesforce products on full display for their suppliers, vendors, and consultants.
WPP IS A TOP 10 GLOBAL PARTNER OF SALESFORCE AND THE LARGEST AGENCY PARTNER WITHIN THE ENTIRE SALESFORCE PARTNER ECOSYSTEM
We partner with brands to build differentiated customer, marketing, commerce, and product experiences. By unlocking the potential of salesforce, we can turn data into engaging and profitable consumer relationships.
As a first-time sponsor of the Dreamforce event this year, WPP came out strong with a beautiful activation that was inspired by our brand identity. “Living Art” was designed by WPP agency MJM and featured renowned artist Alexa Meade.
In an environment where competition for consumer attention has never been fiercer, it is the truly creative experiences that breakthrough and have an impact. Delivering this for our clients and utilising the support of our many partners, such as Salesforce is WPP’s strength – and our Dreamforce activation was no different. As a result of our creative brand-inspired collaboration, our booth was recognised by Salesforce as 1-in-4 “Best in Show” in 2019
How we use Salesforce with our clients is via our agency consultants and salesforce centres of excellence that has 7,400 certified specialists. We design, build and manage campaign and commerce strategies and operations, specialising in delivery on the salesforce cloud platforms.
Our partnership gives us early access to the technology itself as well as insights into upcoming features, functions, and benefits within the roadmap planning.
A journal by Adam Good 