2017 has been a foundational year for the Dentsu Aegis Craft Matters programme. The brain child of Jean Lin, DAN Global Exective, CEO of Isbar Global and fhe DAN Executive Sponsor for this program.
Craft Matters set out with a simple goal; to bring the collective power and diversity of our network together to create a truly integrated output that is enabled by technology, empowered by an ecosystem and seamlessly connected through design.
In 2017, the inaugural global DAN Creative Hack in March October in California with some of our clients. The class went on and did five local hacks including the one in Singapore.
At each event during the year, we bonded and worked up some indeed groundbreaking ideas that demonstrate how Dentsu Aegis Network is in good shape and has the right people to disrupt and innovate the creative industry with an original global offering that is built for the digital economy.
We are just at the start of the Craft Matters journey, and 2018 will will see DAN continue to empower our creative communities to evolve our creative process, capabilities, and solutions with the right tools, methods, and partners.
I want to personally thank Jean and my fellow class members for there passion, the individual contributions everyone made to Craft Matters by the DAN community made it a pure delight to be part of it.
Here’s the Class of 2017!
The first ever three-day Global DAN Craft Matters Workshop. Thirty leading creatives from across Isobar, McGarrybowen, Firstborn, MKTG, 360i, and Dentsu met in Silicon Valley to work with our Global Media Partners, Snapchat, Google and Facebook as-well-as network and discuss priorities for 2017