Flipkart India’s leading digital economy business 360 video treasure hunt program by Dentsu Webchutney


Flipkart is India’s leading e-commerce marketplace with over 40 million products across 80 plus categories. was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi.

Flipkart Mobile App

Flipkart now employs more than 33,000 people and a valuation of over $16 billion US.

Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery.

Flipkart is a wonderful example of digitisation that is going on in the Indian economy right now.

India is becoming mobile shopping instead of the traditional web internet  shopping on broadband. India skipped the landline stage of Internet content creation and e-commerce and went straight to wireless and mobile experiences.

Dentsu Webchutney won the digital creative mandate and agency of record for Flipkart in May 2015 after a number of successful digital project assignments.

The current scope now extends across online campaigns, social media and digital strategy for brand Flipkart. The brand has been created with a customer focus and is an excellent agency and client relationship example of Dentsu Aegis vision to ‘renovate the way brands are built for the digital economy.

Shoumyan Biswas, Senior Director, Flipkart said “Today, increasingly brands are being built through engaging content that lead to active conversations amongst consumers in the digital space. Dentsu Webchutney has proven experience and we needed a partner who not only understands our business but also the pulse of our consumer base as well as of the digital eco-system. Through this exciting partnership, we aim to create standout communication that fuel engaging conversations with our customers.”

flipkart-big-billion-day-saleJust this week Flipkart and Dentsu Webchutney came together to create what possibly is one of the first made-for-360 experiences in India to launch the marquee offers of Flipkart’s annual flagship sale- The Big Billion Days.

Taking from the campaign theme, ‘Ab ITNE mein ITNAAAA milega’ (cueing in value maximization, courtesy the sale’s grand offers) – the activity maximized the experience of the user by packing in a treasure hunt within the 360 video.

Since Big Billion Day shoppers longingly wait for the offers to be unveiled every year, Flipkart and Dentsu Webchutney decided to gamify this reveal. The 360 video shot within the Flipkart head-office, gives users a tour of the many conference and meeting rooms, the movie and music themed floors, the lobby arena and more.

Across the locations, offers are hidden (on a poster on the movie floor, on the T-shirt of a busy employee passing by, etc.). Users have to spin their phones, spot these offers and screenshot them. The screenshots of these offers have to be shared back with Flipkart in exchange for grand prizes.

Flipkart Billion Day 360 Sale

Shoumyan Biswas, Vice President – Marketing Flipkart says, “For us engaging with our users with a compelling story is as important as sales. We constantly like to push the frontiers – be it with our service, technology or consumer engagements”.

The 360 video hunt capitalizes on the internet eyeballs grabbed by The Big Billion Hunt (India’s first Instagram tag-innovation) carried out last year see video below

This year again, the medium has been optimized to the fullest to give users a novel experience within a known format.

It would seem others have taken notice of Flipkart’s success and it was announced this week Wal-Mart Stores Inc. is in advanced discussions to invest as much as $1 billion into Flipkart in an alliance that could help the companies battle Amazon.com Inc.

Accordingly to news reports, Wal-Mart, the world’s largest retailer, would take a minority stake in Flipkart under the proposed agreement. Final terms of the deal haven’t been worked out and negotiations are still underway. Stay tuned.

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