The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence. Fulll report found here
WPP received the highest scores possible in 12 criteria including Omnichannel Commerce Strategy, Organisation Design & Change Management, Global or Multibusiness Unit Commerce Architectures and Vision.
The report suggests that “companies seeking help with their commerce transformation should look for service providers that: offer a full set of services including commerce strategy and implementation… have expertise and capacity in their commerce platform – or headless architecture… [and that] focus on their industry region.”
Following the rapid growth of ecommerce and the digitisation of services due to the pandemic, the demand for agile, full-service partners has increased from companies that require omnichannel expertise to support commerce transformation or to adapt existing business strategies around evolving customer needs.
The Forrester report states, “WPP leads with strategy and implementation as well as in Amazon and social selling.” The report gave WPP full scores in the criteria of: global or multibusiness unit commerce architectures; emerging commerce touchpoint services; commerce experiences supporting services; privacy and compliance; programme management; vision; and partner ecosystem.
The Forrester report notes, “Compared with other providers we evaluated, WPP shows strength and higher client satisfaction in commerce strategy services, emerging commerce touchpoint services, commerce experiences supporting services, and programme management… WPP is a good fit for companies seeking a global omnichannel commerce partner with expertise in helping clients navigate and monetise emerging channel options”.
WPP works in collaboration with its partners across all major commerce technology platforms including Adobe, Amazon, Alibaba, Salesforce, SAP, Shopify and Sitecore.