As mentioned in a previous blog Uniqlo a Japanese casual wear designer, manufacturer and retailer takes customer experience both in the real world and digital channels very seriously.
In planning and designing all aspects related to its store experiences, the company adopts the Japanese concept of kaizen, which translates to mean a continuous search for perfection and is now beefing up e-commerce operations by carefully repositioning itself to appeal to a wider, more multicultural set of consumers but without losing its ‘Japanese-ness’ – a quality that can be glimpsed as much in the technologically hip way it communicates with shoppers, as in the discipline of its clothing designs.
Heattech tops and UltraLight down jackets are two of Uniqlo’s big sellers, items that represent the brand’s style of simple but highly functional clothes. And now they’ll be sold in one of retail’s simplest and most functional of venues: vending machines.
Vending machines are cheaper to operate than physical stores and are a convenient way of selling basic, travel-friendly clothes to harried consumers.
The first Uniqlo To Go machine goes live this month and Uniqlo will roll out nine more of the machines at airports and shopping malls around the US, this month.
The machines have a variety of colors and styles for women and men, changing with the seasons and local customer needs, and dispensed upon purchase in small boxes or canisters.
The airport locations are especially fitting for the brand’s signature thermals and jackets, which are designed to be thin but warm and easily packable.