Telstra is partnering with Apple to give Australian music fans the best music streaming experience in the country, offering  eligible post paid mobile customers a 12 month Apple Music membership.

With Apple Music, millions of tracks and your entire music library are at your fingertips. Stream just about every song ever recorded—and discover music you’ll love based on what you already listen to and love. Find handcrafted playlists and albums curated by the world’s leading music experts.

Curation is the soul of every playlist created on Apple Music. Apple has hired the most talented music experts from around the world, including Australia, dedicated to creating the perfect playlists based on your preferences, and they become better curators the more you listen.

A key feature in Apple Music is Connect, a blog platform where artists share media with fans. Some of the uploaded media will be exclusive to Connect’s platform. Apple Music also accepts Siri voice commands, including requests for specific songs and more generalised selections.

The Apple Music app has several tabs. The “For You” section recommends music for the user. Human expert selections supplement the algorithmic curation. Every artist has a “My Music” section that shows both purchased songs and tracks available for streaming.

Also part of Apple Music is Beats 1 Radio that brings you the latest music, interviews, and culture, 24/7—broadcasting worldwide from Los Angeles, New York, and London. Beats 1 plays continuously in 100 countries and is staffed by former BBC Radio 1 DJ Zane Lowe, hip hop DJ Ebro Darden, and Julie Adenuga.

Telstra’s offer of a 12 month membership to Apple Music is available to Telstra post-paid customers using iPhone and iPad with a 12 or 24 month Go Mobile Plan. At the end of the 12 month membership trial, customers will continue to enjoy Apple Music and a monthly membership fee of $11.99 will be billed to their Telstra account. Standard data charges apply to download and use Apple Music.

Apple Music combines the largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for your iPhone, iPad, iPod touch, PC, Apple TV and Apple have said it will be available for Android users later this year.

If you are already a Telstra mobile customer on a plan, it’s easy to claim your complimentary 12 month Apple Music membership. Follow these steps:

• Log in to Telstra My Account
• In the Plans & usage tab, select your Mobile service
• Click the Add-ons tab
• Add Apple Music

If your not with Telstra go online at www.telstra.com/applemusic, or call 13 2200 or visit a Telstra store.

The evolution of Apple Music has been a long and winding journey.

The bones of Apple Music streaming product first came from MOG that was launched in the USA and in Australia with Telstra on June 2012.

Later that year Beats Electronics acquired MOG and under a project name “Daisy”, the service was combined with an algorithm-based personalization with a strategy of expert music suggestions led by a team of high profile music executives that have spent their entire careers in service of music, fans, and artists including Jimmy Iovine, Dr. Dre, Luke Wood, Trent Reznor, and Ian Rogers.

Beats Music launched in the USA on January 2014 and MOG remained in Australia with the anticiption of an Australian launch as well.

But then on May 2014 there was another twist in the journey, Beats Electronics including Beats Music was acquired by Apple Inc. The Beats team then joined the Apple iTunes team and began a twelve month program of work to create Apple Music. On June 30, 2015 the product was launched worldwide by iTunes Worldwide President Eddy Cue.

So now with the launch of Apple Music in market with Telstra in Australian, MOG will close on August 31 2015 and we hope our  MOG customers will take up our great 12 month membership offer and join Apple Music.