The Wunderman Thompson Intelligence report “The Future 100: Trends and Change to Watch in 2022,” is an essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar.
This must have report that you can download here, takes a look at the near future and is packed with 100 emerging trends across 10 sectors, spanning culture, tech, beauty and more.
One trend I really loved was Trend 26: Meditative Travel
Meditative apps for wellness are finding new space in the travel sector, giving stressed and anxious travellers access to therapeutic sessions to ease their minds during their journey.
Waze and Headspace are collaborating to make commuting less stressful. Drive with Headspace, launched in October 2021, incorporates the meditative, relaxing Headspace experience into the navigation app with five mood selections: Aware, Bright, Joyful, Hopeful and Open.
Users can change their in-app icons and car image to reflect their mood, change the navigation narrator to Headspace’s director of meditation, Eve Lewis Prieto, and listen to meditative music curated by Headspace on Spotify. Available in four languages, the integration is meant to help drivers “find more joy and meaning on the road,” according to Waze.
The Avanti West Coast train operator in the United Kingdom will offer app-based hypnotherapy for its passengers, to help them when feeling overwhelmed, tired and more. Announced in October 2021, the 20-minute sessions will guide listeners with tips for power napping, guidance for improving productivity, and tools for confidence building.
The hypnotherapy app Clementine is free to riders on the West Coast Main Line services, because the “onboard journey experience is as important as getting to the destination itself,” according to an Avanti West Coast representative.
Delta Airlines will soon offer custom Peloton relaxation, meditation and stretching classes on planes with seatback screens. Announced in November 2021, the partnership aims to help passengers relax on their flights, with sessions lasting five to 20 minutes taught by some of the fitness app’s popular instructors.
A journal by Adam Good 