I couldn’t be happier with the opportunity and challenge ahead. I will be based in Singapore from today May 16th 2016.
Dentsu is the world’s largest and most awarded agency brand. Headquartered in Tokyo and employs over 7,500 people in Japan.
In March 2013, Dentsu acquired Aegis Group and formed the subsidiary Dentsu Aegis Network which administers the Group’s business operations outside of Japan.
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands of Dentsu Branded Agencies (DBA), Dentsu media, Carat, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum. The network is growing fast and has a broad capability in MarTech and today’s media mix to bring to life the right communication strategy for clients.
My role will be to lead the Dentsu Brand agencies digitalisation efforts in the Asia Pacific region and strengthen each agencies presence and credentials in the industry and among clients and prospects. There are Dentsu branded agencies in Singapore, Australia, China, Hong Kong Taiwan, Myanmar, Thailand, Indonesia, Malaysia, Vietnam, Philippines and New Zealand.
The conversations with Takaki Hibino the CEO Dentsu Brand Agency and Dentsu Media Asia Pacific and his team over the last couple of months have been very positive, enjoyable and I feel very privileged to be joining a company with such a rich communication history that began in 1901.
I was attracted to the role and the corporate philosophy which is “Good Innovation” and by “innovation” they mean: ideas that reach beyond the imaginable, technology that crosses the bounds of possibilities, and entrepreneurship that surpasses the expected.
So no doubt there will be more to write on this blog about my Dentsu adventure, but for now I am adjusting to my new surrounding in the Singapore office and beginning my agency induction. Interestingly I have just read that new hires climb Japan’s 12,388 foot-high mountain, Mount Fuji part of it’s employee induction. Now that’s living the philosophy!