SXSW 2018 – Connecting and synthesizing new things.

Steve Jobs said, ‘Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.’

The South by Southwest (SXSW) Conference and Festival celebrate the convergence of the interactive, film, and music industries. Fostering creative and professional growth alike, I could not be happier to be back in Austin Texas. Thankyou Dentsu for allowing me to attend.

The SXSW event is very big now and some say has lost some of its intimacy, but I personally feel it still remains the premier destination for creative inspiration.

So if you are in town this week for SXSW, do message me so we can walk a tightrope between blind faith and curiosity, between expertise and creativity, between bias and openness, between experience and epiphany, between ambition and passion and between an old today and a new tomorrow.

My SXSW schedule as it stands today can be found here.

My previous SXSW blog posts can be accessed below;

2012 – My transmedia journal
2013 – The premier destination for creativity and discovery
2014 – There’s no physics in the number of things
2015 – Curiosity and emotion are driving the big ideas
2017 – Diversity combined with passion and technology advancements are delivering the shiniest stars to follow

More 2018 SXSW blog posting to come.

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