Dentsu Wins Twenty-Eight Lions at the Cannes Lions International Festival of Creativity 2017

Dentsu Inc  announced today that Dentsu Group companies (Dentsu Inc., Dentsu Young & Rubicam (Tokyo), Drill (Tokyo), Dentsu Taiwan (Taipei), Taproot Dentsu (Mumbai), BWM Dentsu (Sydney, Melbourne), AC mcgarrybowen (Mexico City), Flock (Mexico City), NBS (Rio de Janeiro) and Dentsu Latin America (Sao Paulo)) were awarded a total of twenty-eight Lions (one Grand Prix, one Gold, seven Silver, nineteen Bronze) at the 64th Cannes Lions International Festival of Creativity (June 17-24), Lions Health Festival (June 17-18), Lions Innovation Festival (June19-20) and Lions Entertainment Festival (June 21-22 held in Cannes, France. This year saw a total number of 41,170 entries received from around 90 countries across the four festivals.

The Dentsu Group Grand Prix and Gold Lion winner was “The Family Way” for Recruit Lifestyle Co., Ltd in the Mobile category.

A little closer to home in Asia Pacific, Dentsu Brand Agencies with 7 Lions for Direct, Design, PR, Outdoor, Radio, Entertainment and Health & Wellness. The wins include 3 Silver and 4 Bronze Lions across 5 countries: Dentsu Brasil and Dentsu APAC offices – Taproot Dentsu Mumbai, BWM Dentsu Sydney, BWM Dentsu Melbourne, Dentsu Taiwan and Dentsu JaymeSyfu Philippines.

Taproot Dentsu Mumbai’s “Adidas Odds” won 2 Silver Lions, one for Direct, one for Design and a Bronze Lion for Health & Wellness. The work was also shortlisted for Titanium, Film, Promo & Activation and Health & Wellness.

BWM Dentsu Sydney’s “Premmie Proud” for BabyLove got a Silver Lion for PR.

BWM Dentsu Melbourne’s “Tailor Made Store” for Chadstone clinched a Bronze Lion for Outdoor/Ambient Experiential & Immersive Digital.


Dentsu Taiwan’s “Single Belief” for Glenlivet won the agency’s first Lion (Bronze) for Entertainment. This was a Grand Prix winner at AdFest.


Dentsu Brasil’s Speed – O – Track for Arteris won a Bronze Lion in Radio.


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