The National Basketball League (NBL) is pleased to announce that Telstra will be the Official Technology and Data Partner of the league. NBL is regarded as one of the premier basketball leagues in the world, and after a humble beginning, is today home to some of the world’s best players.
The NBL has grown from a fledgling competition with games played in front of just a few hundred people to a league that attracts more than 750,000 spectators each season, as well as securing this year an exclusive Pay TV television deal with Fox Sports to broadcast in high definition all games nationally.
Basketball also has one of the highest participation rates of any team sport in Australia, with numbers continuing to grow each year.
Eight teams currently compete in the NBL – the Adelaide 36ers, Cairns Taipans, Melbourne United, New Zealand Breakers, Perth Wildcats, Sydney Kings, Townsville Crocodiles and Illawarra Hawks.
NBL Executive Director Larry Kestelman said he was excited to welcome Telstra to the NBL team as the league repositions itself as a premium entertainment sport in Australia.
“Today’s announcement marks an exciting milestone for the NBL. We have a real agenda to create Australia’s most innovative, technology-driven sports brand where fans can access content 24/7 from wherever they are in Australia. “With Telstra on board, we can genuinely strive to be the most connected game ever,” he said.
The NBL will work with a number of Telstra media enablement services including Telstra Media Digital Content Services, Ooyala and Chief Entertainment to support and bring the Official NBL app to market.
The NBL Live Pass subscription streaming service for the 2015/16 season allows fans to get closer to the game than ever before with all the action in the palm of their hands. After a one-week free trial to kick off the season, NBL Live now features two options for fans to catch all games live with a Full Season Subscription priced at $60 while a Monthly Subscription is available for $15.
Fans who subscribe to NBL Live will be given access to every game of the 2015/16 season live on their mobile device with full game replays made available within 12 hours of the game concluding. The Streaming service adds to the NBL Live suite of features which also includes unparalleled access to stats, shot charts, video highlights and news content.
Also with Telstra and Telstra Thanks, customers can purchase NBL tickets at a 20% discount off the recommended Adult RRP for matches each week throughout the 2015/2016 NBL Season.