Since 1994, the Campaign Agency of the Year Awards is the Asia Pacific region’s most prestigious advertising industry awards, recognizing inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry.
With results tabulated by PricewaterhouseCoopers (PwC) it is the only awards program that honors agency performance at both a local and regional level. This year’s Agency of the Year Awards judging panel included 93 client marketers from key business categories across Asia-Pacific, all of whom gave generously of their time and expertise to review and pick out the best amongst a record-high 955 contending creative and media agencies.
Dentsu Aegis Asia Pacific had it’s been showing last night since Dentsu Inc. acquired Aegis Group business in 2013.
Dentsu Brand Agencies new brand proposition of delivering Innovative Business Solutions created in 2016 certainly produced the goods. Brands in Southeast Asia did fabulously with Dentsu media Thailand scoring two Golds for both Creative and Media Agency of the Year and Dentsu Jayme Syfu winning a Gold for Philippines Creative Agency of the Year.
Stemmed from a spectrum of Dentsu’s numerous capabilities, the work produced across the region spans many different forms – from the creation of music to movies and the management of sports to events.
Driven by ideas, technology and a strong sense of entrepreneurship, Dentsu Brand Agencies has positioned itself this year as more than a creative agency – it is a creative leader providing a full suite of innovative business solutions beyond advertising.
Aligned to Dentsu Aegis Network’s overarching vision of ‘Innovating the way brands are built’, Dentsu Brand Agencies’ new brand proposition is set to move people to move businesses as we head into 2017.
Nick Waters, CEO of Dentsu Aegis Network APAC said; ‘This is a tremendous collection of awards, recognizing the strength and quality of our agencies and teams throughout Asia Pacific over the course of this year – many congratulations to all of the winners’.
The biggest win belongs to Isobar, who was awarded Digital Network of the Year for Asia Pacific, the brand’s fifth win within a span of six years. Awarded Gold in the Greater China region, Carat Hong Kong won Hong Kong Media Agency of the Year while Media Palette Taiwan was awarded the title Taiwan Digital Agency of the Year. Dentsu Aegis Network also emerged as Winner in the Greater China Digital Agency of the Year category.
Vizeum Malaysia took home the title of Malaysia Media Agency of the Year, and Dentsu Aegis Network Southeast Asia rounded the awards up by securing the title of Southeast Asia Creative Agency of the Year.
Our Dentsu Aegis leaders did tremendously well too: Ruth Stubbs, Global President of iProspect, and Ashish Bhasin, CEO of Dentsu Aegis Network South Asia, celebrated their second consecutive win as Digital Asia Pacific Agency Head of the Year and South Asia Agency Head of the Year respectively.
Sean O’Brien, CEO of Carat Asia Pacific, won Media Asia Pacific Agency Head of the Year for the second time (his first win was in 2012) while Chris Chen, CEO and Executive Creative Director of Trio Isobar China, won Greater China Agency Head of the Year.
Australia Media Agency of the Year:
Bronze: Carat Australia
New Zealand Media Agency of the Year:
Silver: Vizeum New Zealand
Australia Digital Agency of the Year:
Bronze: Isobar Australia
Indonesia Creative Agency of the Year:
Silver: Dentsu Indonesia
Philippines Creative Agency of the Year:
Gold: Dentsu Jayme Syfu
Thailand Creative Agency of the Year:
Gold: Dentsu Media Thailand
Vietnam Creative Agency of the Year:
Silver: Dentsu One Vietnam
Southeast Asia Creative Agency of the Year Winner:
Dentsu Aegis Network
Malaysia Media Agency of the Year:
Gold: Vizeum Media Malaysia
Thailand Media Agency of the Year:
Gold: Dentsu Media Thailand
Vietnam Media Agency of the Year:
Silver: Dentsu Media Vietnam
Indonesia Digital Agency of the Year:
Bronze: Dentsu Digital Indonesia
Malaysia Digital Agency of the Year:
Gold: Isobar Malaysia
Philippines Digital Agency of the Year:
Bronze: Dentsu Jayme Syfu
Singapore Digital Agency of the Year:
Bronze: Isobar Singapore
Southeast Asia Integrated Agency of the Year:
Bronze: Dentsu Media Thailand
Digital Network of the Year:
Winner: Isobar Asia Pacific
Asia-Pacific Programmatic Agency of the Year (Sponsored by The Trade Desk):
Silver: Amnet Asia Pacific
Asia-Pacific Agency Head of the Year (Media):
Winner: Sean O’Brien | Carat Asia Pacific
Asia-Pacific Agency Head of the Year (Digital):
Winner: Ruth Stubbs | iProspect Asia Pacific
Asia-Pacific Corporate Communications Team of the Year:
Runner-up: Marketing and Communications Team
Dentsu Aegis Network Asia Pacific