Clemenger BBDO is Australia’s most effective Agency!


It was a very big night for Clemenger BBDO at the Effie Awards (the Advertising Effectiveness Awards) last night. The EFFIE Awards honour the most significant achievement in advertising and marketing communications: effectiveness. The EFFIE Awards, recognising effectiveness in marketing communications, are jointly staged by the AFA and the AANA, in association with major sponsor, Millward Brown.

The inaugural Australian Effie Awards Gala Dinner and Ceremony was held at the Parkside Ballroom Sydney Convention Centre, Darling Harbour. A record 131 entries were received this year and 81 made the cut. The Clemenger BBDO Network won 11 EFFIES which was almost double that of anyone else.  And what was even more satisfying is that our entries centred on great, known and sizeable work. 

The top prize at the inaugural Australian EFFIE Awards last night was awarded to a campaign produced by Clemenger BBDO Sydney on behalf of the NSW Roads and Traffic Authority (RTA). The judges said The Grand EFFIE winner was a truly outstanding campaign that drove a real sea change in social attitudes to speeding. Clemenger BBDO Sydney used an insightful strategy to develop the campaign. The judges said the Speeding. No One Thinks Big of You campaign saved lives and benefited the state by $264m. While Clemenger BBDO Melbourne’s Four’N Twenty pies Magic Salad Plate was another favourite with jurors.

Grand Effie (Grand Prix)
Clemenger BBDO Sydney RTA ‘Pinkie’ campaign


Gold & Category Winner (Food, Confectionary & Snacks
Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

The full Clemenger BBDO results were as follows;

Grand Effie (Grand Prix) – Clemenger BBDO Sydney RTA ‘Pinkie’ campaign

Gold & Category Winner (Food, Confectionary & Snacks) – Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

Gold & Category Winner (Beverages) – Clemenger BBDO Melbourne Pure Blonde ‘Brewtopia’

Gold (Most Original Thinking) – Clemenger BBDO Sydney RTA ‘Pinkie’

Gold (Most Original Thinking) – Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

Gold & Category Winner (Govt, Corporate & Social Services) – Clemenger BBDO Sydney RTA ‘Pin

Gold & Category Winner (Best State Campaign) – Clemenger BBDO Sydney RTA ‘Pinkie’

Silver (Food, Confectionary & Snacks) – Clemenger BBDO Melbourne Bega ‘Real Town. Real Cheese’

Silver (Govt, Corporate & Social Services) – Clemenger BBDO Adelaide Motor Accident Commission ‘Creepers’

Bronze & Category Winner (Consumer Services) – Clemenger BBDO Melbourne NAB ‘Breathing Space’

Bronze (Food, Confectionary & Snacks) – Clemenger BBDO Sydney Campbell’s Soup ‘Warm Tinny’

Clemenger Group tops the awards tally in both Australia and New Zealand at Canne


29th of June, 2009

We have had a fantastic performance at this year’s Cannes Awards. Clemenger Group Agencies have received an all time record of 16 Lions. Colenso BBDO Auckland and Clemenger BBDO Melbourne in particular who won 6 and 8 Lions respectively.

We won awards in Promotions, Cyber, Direct, Outdoor, Design, Film and Media, proving we can compete and beat the best in the world in all these disciplines. This makes us the Number 1 Agency in New Zealand and Australia. And, the biggest single contribution to BBDO Worldwide 52 Lions.  And, as a consequence BBDO winning the Cannes Network of the Year title.

Andrew Robertson, CEO of BBDO Worldwide, highlighted Clemenger’s role as the single biggest contributor to BBDO’s record haul:

"By my reckoning, Clemenger Group agencies bagged sixteen Lions this year. This is an extraordinary achievement and a remarkable testament to the talent, the focus on the work, and the sheer commitment your people have. Congratulations, and thank you,"

Robert Morgan, Executive Chairman of the Clemenger Group, says the awards are a reward for the hard work the Agencies have put in to developing and selling world-class ideas:

"We won awards in Promotions, Cyber, Direct, Outdoor, Design, Film and Media, proving we can compete and beat the best in the world in all these disciplines"

Below is the full list of winners,


Silver Titanium / Integrated: Yellow Pages New Zealand ‘Yellow Treehouse Restaurant’

Silver for Direct : Yellow Pages ‘Yellow Treehouse Restaurant’

Bronze for Promo : Yellow Pages ‘Yellow Treehouse Restaurant’

Bronze for Media : Yellow Pages ‘Yellow Treehouse Restaurant’


Silver for Outdoor : Rodney District Council ‘Haunting Girl’

Bronze for Design : Papakura & Franklin District Council ‘Bleeding Billboard’


Silver for Film: Foster’s Group ‘Woman Whisperer’

Gold for Promo : Four ‘n Twenty Pies ‘Magic Salad Plate’ (Alternative Media: Small Scale)

Gold for Promo : Four ‘n Twenty Pies ‘Magic Salad Plate’ (Fast Moving Consumer Goods)

Bronze for Direct : Four ‘n Twenty Pies ‘Magic Salad Plate’

Bronze for Promo : Foster’s Group Carlton Draught ‘Plastic Cup’ (Alcoholic and Non Alcoholic Drinks)

Bronze for Promo : Foster’s Group Carlton Draught ‘Drop the Bomb’ (Alcoholic and Non Alcoholic)


Bronze for Promo: Foster’s Group Carlton Draught ‘Plastic Cup’ (Event and Field Marketing)

Bronze for Promo : Foster’s Group Carlton Draught ‘Drop the Bomb’ (Event and Field Marketing)


Bronze for Cyber : SEGA Australia ‘Offset the Evil’

Bronze for Cyber : AWARD ‘Call for Entries’

A great showing for Clemenger Group at the Webby and One Show Interactive Awards 2009

11th May, 2009

The last thirty days have been a little crazy on the digital awards front for the Clemenger Group.


The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

We performed very well against some top class digital operations. We received six finalists in total which put us equal sixth in the world going into the big night.  RG/A received 14 nominations, Wieden + Kennedy (8 nominations), Crispin, Porter + Bogusky (8), Clemenger BBDO (6), DDB Worldwide (6), Razorfish (5), Goodby Silverstein + Partners (4), BBDO (4), Lean Mean Fighting Machine (3), Poke (3), and Euro RSCG (3).

We have converted two of the six finalists to Gold with Clemenger BBDO Wellington winning the Webby Award in the Banner Singles category as well as the Webby Award for Integrated Mobile Experience for Distracted Drivers.


At the One Show Interactive Awards, Clemenger BBDO Sydney received a Gold Pencil (Integrated Branding) and Sliver Pencil (viral) for Sega ‘Offset the Evil’, Aim Proximity/Colenso BBDO Auckland won A Silver Pencil for Yellow Pages ‘Yellow Treehouse’, Colenso BBDO a Bronze Pencil for New Zealand Book Council ‘Read a book at work’ while sister shop Clemenger BBDO Wellington won a Silver Pencil for New Zealand Transport Agency ‘Distracted Drivers’


Also this month AIM Proximity was also announced this month as the world’s most awarded agency for the first quarter of 2009 by the prestigious Won Report. For the period January to April 2009, Aim Proximity were by far and away the most awarded agency in the world. Not just the world of direct, the world of digital or the world of ambient, the whole wide world of everything.

Aim Proximity have three of the ten most awarded campaigns. One peice to point out that I haven’t mentioned belore on my blog is the work for New Zealand’s Yellow Pages iPhone Jonny campaign for instance is a good example of the work coming out of the agency. Is it DM, is it guerrilla marketing, is it digital, is it brand communications? Yes, yes, yes and yes. The idea was to put a bloke at the front of the queue to buy the new iPhone 3G, which Apple launched in New Zealand before anywhere else in the world.

iPhone_Jonny He used Yellow Pages to keep body and soul together over the three days he waited. Pizza, exercise bike, sleeping bag, he got them all by calling Yellow from his (old) mobile. His blog and Yellow’s website gave punters the chance to win the iPhone from him once he’d bought it. And the whole stunt generated PR worth millions around the world.

Dave King, Creative Director of AIM Proximity (left)
Darryn Melrose, CEO of AIM Proximity

Darryn Melrose, CEO of AIM Proximity commented: "We’ve had a long history of success in New Zealand. To discover that we are the best in the world is just amazing. We’re very proud, but we’ll keep working hard to keep our rankings up high, and deliver great business results for our clients."

Dave King, Creative Director of AIM Proximity added: "Winning awards is great. Winning awards for major clients like the Warehouse, Yellow and Vodafone is really satisfying, so thanks to each of these guys for letting us do the work."

Digital thinking wins Best in Show at CAANZ AXIS Awards 2009


27th March 2009
The CAANZ AXIS Awards honor the creative talents of the New Zealand industry and are a celebration of the year’s most exciting and original ideas. The Clemenger BBDO Group dominated the awards with fifteen Gold winners including eleven awards in the digital and mobile categories (4 Gold, 4 Silver and 3 Bronze).

The top award of Grand AXIS went to Colenso BBDO for the digital work on Read a Book at Work for client New Zealand Book Council. The best integrated campaign went to Yellow Pages campaign – featuring a treehouse restaurant made entirely with services obtained from Yellow Pages – was made by Aim Proximity and Colenso BBDO.The New Zealand Transport Agency and its agency Clemenger BBDO Wellington won best TV advertising campaign for Wheel of Misfortune about safety at intersections and and received three gold awards in the mobile, viral and rich media categories for the Distracted Drivers digital work. New Zealand Transport Agency was also named Creative Business of the Year.

This year’s judging panel, made up of 43 local creatives and four international judges – Matt Doman & Ian Heartfield, Creative Directors from Beattie McGuinness Bungay London, Steve Ayson, Director from The Sweet Shop Los Angeles and Jureeporn Thaidumrong, Founder & Executive Creative Director from JEH Thailand – were all highly impressed with the quality of work submitted.

Digital and Mobile Awards are listed below;



Read a Book at Work

New Zealand Book Council

Colenso BBDO


360 AXIS

Treehouse Restaurant

The Yellow Pages Group

AIM Proximity / Colenso BBDO



Web site Design & Art Direction

Changing The Way You Fly

Air New Zealand

Colenso BBDO


Online Rich Media Ad
Viral Video & Interactive

Distracted Drivers

New Zealand Transport Agency (NZTA)

Clemenger BBDO


Web site Design & Art Direction

Innovation Fold


AIM Proximity


Viral video & Interactive

The Big V


Colenso BBDO


Interactive Media & Innovative Ideas

100K Cash Drop


Colenso BBDO




Vodafones 10th Birthday, pass the parcel


Colenso BBDO

Aim Proximity wins Best in Show at the John Caples International Awards


20th March, 2009

The John Caples International Awards, honors the best in direct and interactive marketing around the world.  Our agencies in Australia and New Zealand were very prominent at these awards last night in New York.  For the first time in Caples’ 31-year history Aim Proximity went on and won both prestigious awards including Best in Show award for its Valentine’s Day campaign for The Warehouse, as well as the Courageous Client award for its Yellow Pages work. Aim Proximity won eleven awards in total including three Gold, four Silvers and three Bronzes.

Clemenger Proximity Melbourne received three awards, including Gold for Mars Pet Food DM, one Silver and one Bronze. Clemenger BBDO and Clemenger Proximity Sydney combined for 2 awards, 1 Gold for Sega and 1 Silver for Vinnies. Proximity also received a Silver for Black Dog Institute ‘Paint by Numbers.

The John Caples International Awards, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honor well-recognized copywriter John Caples. With international chairs in 53 countries, it is funded by industry agencies, clients and suppliers; is run by industry volunteers and is judged by more than 100 active, senior-level, international creative professionals.

Aim Proximity work was certainly the big talk at the award show, with Love conspiracy consumer campaign for the Warehouse receiving Best in Show. The judges said it was due to its ability to engage buyers over a period of time and provide them with an unforgettable, extremely relevant experience – all while creating the perfect cross-sell opportunity for New Zealand’s largest retailer.

The idea was to draw in as many first-time male customers by promising them the ultimate way to impress their girlfriends or wives without having to spend any money.


The multi-touch campaign featured a ‘secret’ microsite for men only – accessible only upon completion of a “Are you a man?” quiz, e-mail messages and a live event that got the attention of both men and women. The retailer flew a plane with a romantic message reading, “Babe, I Love You” trailing behind it.

Each male conspirator was instructed to tell the women in their lives that they had arranged for the special plane. By registering with the retailer, the men could vote for the message and for where the plane would fly. Naturally, they were also given suggestions for additional romantic Valentine’s Day gifts available at The Warehouse.

As well as winning Best in Show Aim Proximity won the Courageous Client award for its Yellow Pages iPhone Jonny / Consumer campaign work.

For a traditional print directory business like the New Zealand Yellow Pages, the iPhone might be the last thing that you want your customers to think about.

However, Yellow sought to bridge the gap between the public perception of its brand and its ability to be the go-to online source people could use for any and all needs.


That is why the judges felt it should receive the Caples brand for courage. The brand clandestinely sponsored ‘iPhone Jonny’ to become the first person in the world to purchase an iPhone. He waited in line for three days and three nights in front of an Auckland store and received worldwide exposure for the stunt. While in line, he managed to secure food and shelter, get a proper barbershop shave, work out on a stationary bike and even host a dinner party, all the while blogging about how he secured these lifestyle assets by using The day after Jonny purchased the phone, Yellow revealed their secret using a full-page newspaper ad.



It was also fabulous to see Vodafone’s Innovation fold / Consumer campaign going on to win Gold in the Microsite category.

Mobile phones do pretty much anything you need. That’s the basis of this innovative campaign from AIM Proximity for Vodafone New Zealand. See the blog posting about the campaign here

The multimedia integrated campign used TV spots and print ads to show consumers the things they could “fold” into their Vodafone device, including maps, music, television and the Web. The ads, along with a mobile marketing element, drove consumers to a microsite that further explained all the bells and whistles that Vodafone mobile devices offer.

The goal was to drive home the point that the agency was on the cutting edge by targeting teenagers who love the latest gadgets, hip 20-somethings on the go and executives who need information at their fingertips with the message that you can have some outdated items — such as paper maps and landline telephones — all in one Vodafone device.

Congrats to the Aim Proximity team for these three pieces of work;

Creative Director
Dave King

Head of Interactive Art
Aaron Goldring

Michelle Rajalingam

Art Director
Dan Fastenedge

Senior Digital Producer
Andrew Simpson

Digital Designer
Jason Vertogen

Digital Designer
Shanan Goldring

Production Manager
Paul Pritchard

Clemenger BBDO Melbourne and Colenso BBDO win Campaign Brief Australia and New Zealand Agency of the Year titles

26th of February, 2009

The Clemenger BBDO network has scooped the trans Tasman double, with Clemenger BBDO Melbourne chosen as Campaign Brief’s Australian Agency of the Year and sister shop Colenso BBDO, Auckland taking out the New Zealand title.

“Putting all these pieces into place has taken some time but over the past 12 months, we have really started to see our efforts come to fruition,” said James McGrath, executive creative director of Clemenger BBDO Melbourne. “We are beyond the integration cringe and we’re now really confident in playing with ideas. Once we’ve got the idea, and if we don’t know how to actually make it happen, we know we’re really on to something.

“Campaign Brief Agency of the year is the award for the Creative class because of both its skilful analysis of business problems we face but more uniquely an understanding of the more mercurial nature of what makes an idea and their development special.” Says Colenso BBDO, Auckland managing director, Brent Smart: “This is the one important award that has eluded Colenso in my four years here.  Since we last won in 2002 it seems like we’ve been the constant runner up, despite aspiring to be the best creative agency in New Zealand, which this win confirms we are. It’s a huge deal for an agency that’s all about the work.  And it says a lot about the massive impact that Nick has had in his first year here.”

Says Colenso BBDO executive CD, Nick Worthington: “From a creative point of view there is no other title that comes close.”

Clemenger_Mel-office Colenso-office

Clemenger BBDO Melbourne
Campaign Brief Australian Agency of the year article posted on the wall

Colenso BBDO 
Campaign Brief New Zealand agency article posted on the wall

B&T Australasia Awards: Colenso BBDO Interactive Agency of the Year

Lunar Park, Sydney
5th December 2008

Close to a thousand media, marketing and advertising professionals descended on Sydney’s Luna Park on Friday night to hear who had taken the honours in the biggest night of the year for the Australasian marketing communications industry. The Australasia B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing industry event showcasing excellent across 22 categories.

It was huge night with Colenso BBDO winning the New Zealand Agency and Australasian Interactive Agency of the Year titles as well as receiving the runner up for Best Digital Campaign of the Year.


Colenso BBDO Staff 2008

Bandt_Awards_Night_2 Bandt_Awards_Night_6
Bandt_Awards_Night_8 Bandt_Awards_Night_9
Bandt_Awards_Night_7 Bandt_Awards_Night_5

Colenso BBDO takes top prize at Digital Media Awards in Shanghai

Shanghai, China
26th of November 2008

While our creative’s pack their bags for what will be a big showing at Award in Sydney tomorrow night I wanted to highlight last night’s haul the Clemenger Group in New Zealand had in Shanghai at the Asia Pacific Digital Media Awards.

image  image

The Clemenger Group agencies walked away with four awards including the highest accolade, the Platinum award going to the campaign that exhibits the most originality and innovation.  The Digital Media Awards honour the best in digital marketing and communications in the Asia Pacific region, highlighting work that demonstrate outstanding creativity and effectiveness across the industry.

All eyes were on what digital work from Korea, Japan, China and India but it was New Zealand that stole the show and impressed judges with its innovative use of technology on the NZ Book Council Read at Work campaign. Our four winners are listed below.

Award Campaign Name Client Agency
The Platinum Award (Best in Show) Read at Work New Zealand Book Council Colenso BBDO
Best Not for Profit Campaign
Read at Work New Zealand Book Council Colenso BBDO
Best Leisure/Travel Campaign
Grabaplane Air New Zealand Aim Proximity Colenso BBDO
Best Mobile Campaign
Distracted Drivers Land Transport New Zealand Clemenger BBDO Wellington

image image
See Media Magazine story Thanks Jason for picking up our award.

Canne 2008: Book Council: Read A Book At Work wins two Silver and Bronze Lions

Canne_Logo        bookcouncil

We have had terrific success at the Cannes Advertising Festival this week with BBDO Worldwide winning Network of the Year . BBDO New York was named Agency of the Year followed up by another BBDO agency, Almap BBDO from Brazil. BBDO is certainly living up to its mantra – The Work, The Work, The Work.

The Clemenger Group made a significant contribution to the BBDO Network win with Clemenger / Colenso BBDO picking up  1 Gold Lion, 5 Silver Lions and 2 Bronze Lions. A total of 8 – the same as last year. Clemenger BBDO Wellington won a Gold Lion in the Press category for Land Transport NZ and a Silver Lion for Omaka Aviation Museum in the Promotions category. Colenso BBDO won a Silver Lion for Deadline Express "Couriers" in the Outdoor Stunts and Live Advertising category. Clemenger BBDO Melbourne won a Silver Lion in the Radio category for RACV and a Bronze in the Film category for Fosters – Carlton Draught ".

What I was espeically happy to see was Colenso BBDO winning two Silver Lions and one Bronze Lion for the New Zealand Book Council digital campaign Read a Book at Work. The Silvers were won in the Promotions category – Charities / Public Health and Best Use of Digital Media and the Bronze in the Cyber category for Digital Media Innovative Idea.

The New Zealand Book Council is a dynamic organisation with a wide range of activities and programmes designed to promote books and reading by bringing readers, writers, publishers, editors and schools together.

These days people spend far too much time in front of their computers working and not enough time reading books. So New Zealand Book Council asked Colenso BBDO to find a fun new way to make books more accessible and to encourage people to fall in love with reading again.

Colenso BBDO team figured that surely people would rather read books than do work. So we decided to disguise books as every day office computer documents. And released them on the internet.

Idea Read a Book at Work

You can now read classics by George Orwell through to modern short stories by local New Zealand authors on any computer, at any time, without anyone ever knowing. Especially at work, where your boss and co-workers will be none-the-wiser. And all these books are housed at our equally disguised online library, which is designed to look identical to a Windows desktop.


Campaign Title Read A Book At Work
Agency Colenso BBDO
Executive Creative Director Nick Worthington,Richard Maddocks
Art Director Lisa Fedyszyn/ Jonathan McMahon
Copywriter Jonathan McMahon/Lisa Fedyszyn
Group Account Director Michael Redwood
Account Director Jo Wealleans
Client Contact Noel Murphy
Agency Producer Paul Courtney
Designer Ainsley Waite / Raffaella Wilson
Interactive Designer/Developer Tim Smith
Interactive Producer Hamish Wanhill
Interactive Designer Simon Koay / Phil Newman

Self Destruct wins Gold at Clio and One Show in Interactive Categories

June 1, 2008

A Deadline Couriers billboard made New Zealand advertising history in 2007 when it exploded in a 6-metre fireball in Auckland’s CBD.  Crowds gathered to watch the Nelson Street billboard’s digital clock countdown the last few seconds to 6pm. A web cam at the Deadline Couriers website provided a live video feed of the billboard counting down and the subsequent explosion.

Self Destruct by Colenso BBDO

Colenso_Deadline_Billboard Colenso_Deadline_Billboard2

The exploding billboard was used to reinforce the brand promise of Deadline Couriers – when we give you a time we mean it. Leading New Zealand pyrotechnics company FilmFX & Rollercoaster Design, who worked on the feature film Nania, was used to create the explosion which occurred in a number of stages. When the clock hit zero the billboard self-destructed in an explosion created by nitramine dry powder, strobe grenades and smoke bombs.

This campaign has received several Asia Pacific awards including a Gold at the Spike Awards and Best in Show titles at New Zealand’s Axis awards. With the International award shows now kicking into gear for 2008 it would the work is starting to be talk about as an excellent example of a marketing program that is both interactive and participatory. Two awards of note include;

The Clio Awards which is one of the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the Clio Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the Clio Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work.

Clio_logo Grand Clio Billboard
Gold Clio – Billboard
Gold Clio – Innovative Media
Bronze Clio – Interactive

Another award is the One Club for Art & Copy is the united States foremost organization for the recognition and promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three annual awards competitions: The One Show, One Show Design and One Show Interactive, which culminate in awards ceremonies held in New York City each May.

Now in its eleventh year, One Show Interactive is evidence of The One Club’s long standing dedication to recognizing good creative work within digital media.

OneShow_logo Gold – Other Interactive Digital Media
Merit – Innovative

Both of these International award shows have awarded the Self Destruct Billboard campaign in both billboard, interactive and innovative media award categories. It should be noted that the Interactive category is defined as any form of interface between the end user/audience and the medium is considered interactive. Interactive media is not limited to electronic media or digital media. Board games, pop-up books, gamebooks, flip books and constellation wheels are all examples of printed interactive media.

It’s wonderful seeing the advertising work that uses both online and real world as an interactive marketing platform. Congratulations to all involved at Colenso and fingers crossed Canne Awards feel the same.


Client: Deadline Express Couriers
Advertising Agency: Colenso BBDO, Auckland
Creative Director: Richard Maddocks
Art Director: Josh Lancaster, Jamie Hitchcock
Designer: Simon Redwood
Copywriter: Jamie Hitchcock, Josh Lancaster
Agency Producer: , Paul Courtney
Interactive Producer: Rebecca Holt,
Production Company: Rollercoaster Design,
Producer: Greg Skinner,
Interactive Creative: , Mark Addy
Media Strategist: Andrew Reinholds