Digital Media Awards: Best in Show Asia Pacific


I am absolutely delighted to say for the second year in a row a Clemenger Group agency has taken out the Best in Show Platinum Award at the Digital Media Awards in Beijing. Last year it was Colenso BBDO’s digital campaign ‘Read at Work’, this year’s it’s for Aim Proximity and Colenso BBDO for Yellow Treehouse digital program. The integrated campaign with digital channels at it’s heart challenged a New Zealand resident to build a treehouse restaurant using materials and services sourced exclusively from Yellow’s book and website.

Richard Fraser
Managing Director
Proximity Asia Pacific enjoying the awards night in Beijing.

Commenting on the winning campaign, Chris Baylis, ECD at Tribal DDB Amsterdam and the chairman of the Digital Media Awards judges, said the effectiveness of the work fulfilled the maxim that people go online to find something worth talking about. “This isn’t advertising, this is an experiment, it’s a project, it’s testing the theory of Yellow,”

The Digital Media Awards honour the best in digital marketing and communications in the Asia Pacific region, highlighting breakthrough works that demonstrate outstanding creativity and effectiveness across the industry. This year there was over 600 pieces of digital work entered from the Asia Pacific region. Clemenger Group agencies went into the awards with 9 finalists in 8 categories (of the 16 categories available) This is an outstanding showing –with our nearest rivals Tribal/DDB Asia Pacific with 8 finalists and Ogilvy Asia Pacific a mere 5 . Add in 8 finalists from BBDO/Proximity Asian offices and our extended Asia Pacific network had 17 finalists in 11 categories up last night.


The network last night went on and converted 14 awards including Agency (Network of the Year) for Proximity BBDO Asia Pacific.

4109700420_d1927cb812  Platinum Award (Best in show)
AIM Proximity & Colenso BBDO New Zealand
Yellow Treehouse (Yellow Pages Group)

Digital Agency of the Year
Proximity BBDO Asia Pacific

The full list of winners are outlined below;

Clemenger BBDO Group Australasia Winners


GOLD:              Yellow Treehouse          Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group

FINALIST:         Team Dry                      Clemenger BBDO Melbourne – for Fosters Group


GOLD:              Yellow Treehouse          Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group


SILVER:           Get In On The Secret       AIM Proximity New Zealand – for The Warehouse


BRONZE:          Pass the Parcel             Colenso BBDO New Zealand – for Vodafone NZ

BRONZE:          Gillette Uart iphone         Aim Proximity / BBDO/Proximity Singapore – for P&G


BRONZE:          $100 Virtual Cash Drop              Colenso BBDO New Zealand – for Frucor

Best Viral

FINALIST:         Colour Break U              Clemenger BBDO Melbourne – for Mars

Technology and Telecoms

FINALIST:         Fold                              AIM Proximity New Zealand – for Vodafone NZ

Technology & Telecoms

FINALIST:         Fold                  AIM Proximity New Zealand – Vodafone

Financial Services

FINLAIST:         NAB Community              Clemenger BBDO Melbourne – for National Australia Bank

Proximity BBDO Asia Pacific Winners


GOLD:              Things We Forget             BBDO/Proximity Singapore – for 3M

Not For Profit

GOLD:              Whale Shark                   BBDO/Proximity Singapore – for Sea Shepherd Conservation Society


GOLD:              Lola                              BBDO Guerrero/Proximity Philippines – for Bayan Telecommunications


BRONZE:          Gillette Uart                   BBDO/Proximity Singapore – for P&G

BRONZE:          Things We Forget          BBDO/Proximity Singapore – for 3M

Join the Quitters            BBDO/Proximity Singapore – for J&J


FINALIST:         Imagination at Work       BBDO/Proximity China – for General Electric


BRONZE:          Gillette Uart                   BBDO/Proximity Singapore – for P&G.

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