I am absolutely delighted to say for the second year in a row a Clemenger Group agency has taken out the Best in Show Platinum Award at the Digital Media Awards in Beijing. Last year it was Colenso BBDO’s digital campaign ‘Read at Work’, this year’s it’s for Aim Proximity and Colenso BBDO for Yellow Treehouse digital program. The integrated campaign with digital channels at it’s heart challenged a New Zealand resident to build a treehouse restaurant using materials and services sourced exclusively from Yellow’s book and website.
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Richard Fraser Managing Director Proximity Asia Pacific enjoying the awards night in Beijing. |
Commenting on the winning campaign, Chris Baylis, ECD at Tribal DDB Amsterdam and the chairman of the Digital Media Awards judges, said the effectiveness of the work fulfilled the maxim that people go online to find something worth talking about. “This isn’t advertising, this is an experiment, it’s a project, it’s testing the theory of Yellow,”
The Digital Media Awards honour the best in digital marketing and communications in the Asia Pacific region, highlighting breakthrough works that demonstrate outstanding creativity and effectiveness across the industry. This year there was over 600 pieces of digital work entered from the Asia Pacific region. Clemenger Group agencies went into the awards with 9 finalists in 8 categories (of the 16 categories available) This is an outstanding showing –with our nearest rivals Tribal/DDB Asia Pacific with 8 finalists and Ogilvy Asia Pacific a mere 5 . Add in 8 finalists from BBDO/Proximity Asian offices and our extended Asia Pacific network had 17 finalists in 11 categories up last night.
The network last night went on and converted 14 awards including Agency (Network of the Year) for Proximity BBDO Asia Pacific.
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Platinum Award (Best in show) AIM Proximity & Colenso BBDO New Zealand Yellow Treehouse (Yellow Pages Group) Digital Agency of the Year |
The full list of winners are outlined below;
Clemenger BBDO Group Australasia Winners
Integrated
GOLD: Yellow Treehouse Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group
FINALIST: Team Dry Clemenger BBDO Melbourne – for Fosters Group
B2B
GOLD: Yellow Treehouse Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group
Retail
SILVER: Get In On The Secret AIM Proximity New Zealand – for The Warehouse
Mobile
BRONZE: Pass the Parcel Colenso BBDO New Zealand – for Vodafone NZ
BRONZE: Gillette Uart iphone Aim Proximity / BBDO/Proximity Singapore – for P&G
FMCG
BRONZE: $100 Virtual Cash Drop Colenso BBDO New Zealand – for Frucor
Best Viral
FINALIST: Colour Break U Clemenger BBDO Melbourne – for Mars
Technology and Telecoms
FINALIST: Fold AIM Proximity New Zealand – for Vodafone NZ
Technology & Telecoms
FINALIST: Fold AIM Proximity New Zealand – Vodafone
Financial Services
FINLAIST: NAB Community Clemenger BBDO Melbourne – for National Australia Bank
Proximity BBDO Asia Pacific Winners
Website
GOLD: Things We Forget BBDO/Proximity Singapore – for 3M
Not For Profit
GOLD: Whale Shark BBDO/Proximity Singapore – for Sea Shepherd Conservation Society
Integrated
GOLD: Lola BBDO Guerrero/Proximity Philippines – for Bayan Telecommunications
B2C
BRONZE: Gillette Uart BBDO/Proximity Singapore – for P&G
BRONZE: Things We Forget BBDO/Proximity Singapore – for 3M
FINALIST: Join the Quitters BBDO/Proximity Singapore – for J&J
B2B
FINALIST: Imagination at Work BBDO/Proximity China – for General Electric
Mobile
BRONZE: Gillette Uart BBDO/Proximity Singapore – for P&G.
A journal by Adam Good 