26th of February, 2009
The Clemenger BBDO network has scooped the trans Tasman double, with Clemenger BBDO Melbourne chosen as Campaign Brief’s Australian Agency of the Year and sister shop Colenso BBDO, Auckland taking out the New Zealand title.
“Putting all these pieces into place has taken some time but over the past 12 months, we have really started to see our efforts come to fruition,” said James McGrath, executive creative director of Clemenger BBDO Melbourne. “We are beyond the integration cringe and we’re now really confident in playing with ideas. Once we’ve got the idea, and if we don’t know how to actually make it happen, we know we’re really on to something.
“Campaign Brief Agency of the year is the award for the Creative class because of both its skilful analysis of business problems we face but more uniquely an understanding of the more mercurial nature of what makes an idea and their development special.” Says Colenso BBDO, Auckland managing director, Brent Smart: “This is the one important award that has eluded Colenso in my four years here. Since we last won in 2002 it seems like we’ve been the constant runner up, despite aspiring to be the best creative agency in New Zealand, which this win confirms we are. It’s a huge deal for an agency that’s all about the work. And it says a lot about the massive impact that Nick has had in his first year here.”
Says Colenso BBDO executive CD, Nick Worthington: “From a creative point of view there is no other title that comes close.”
Clemenger BBDO Melbourne