27th March 2009
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The CAANZ AXIS Awards honor the creative talents of the New Zealand industry and are a celebration of the year’s most exciting and original ideas. The Clemenger BBDO Group dominated the awards with fifteen Gold winners including eleven awards in the digital and mobile categories (4 Gold, 4 Silver and 3 Bronze).

The top award of Grand AXIS went to Colenso BBDO for the digital work on Read a Book at Work for client New Zealand Book Council. The best integrated campaign went to Yellow Pages campaign – featuring a treehouse restaurant made entirely with services obtained from Yellow Pages – was made by Aim Proximity and Colenso BBDO.The New Zealand Transport Agency and its agency Clemenger BBDO Wellington won best TV advertising campaign for Wheel of Misfortune about safety at intersections and and received three gold awards in the mobile, viral and rich media categories for the Distracted Drivers digital work. New Zealand Transport Agency was also named Creative Business of the Year.

This year’s judging panel, made up of 43 local creatives and four international judges – Matt Doman & Ian Heartfield, Creative Directors from Beattie McGuinness Bungay London, Steve Ayson, Director from The Sweet Shop Los Angeles and Jureeporn Thaidumrong, Founder & Executive Creative Director from JEH Thailand – were all highly impressed with the quality of work submitted.

Digital and Mobile Awards are listed below;

	GRAND AXIS CAMPAIGN: Read a Book at Work ADVERTISER:  New Zealand Book Council AGENCY: Colenso BBDO
	360 AXIS CAMPAIGN: Treehouse Restaurant ADVERTISER:  The Yellow Pages Group AGENCY: AIM Proximity / Colenso BBDO
	GOLD Web site Design & Art Direction CAMPAIGN: Changing The Way You Fly ADVERTISER:  Air New Zealand AGENCY: Colenso BBDO
	GOLD Mobile Online Rich Media Ad Viral Video & Interactive CAMPAIGN: Distracted Drivers ADVERTISER:  New Zealand Transport Agency (NZTA) AGENCY: Clemenger BBDO
	SILVER Web site Design & Art Direction CAMPAIGN: Innovation Fold ADVERTISER:  Vodafone AGENCY: AIM Proximity
	SILVER Viral video & Interactive CAMPAIGN: The Big V ADVERTISER:  Frucor AGENCY: Colenso BBDO
	BRONZE Interactive Media & Innovative Ideas CAMPAIGN: 100K Cash Drop ADVERTISER:  Frucor AGENCY: Colenso BBDO
	BRONZE Mobile CAMPAIGN: Vodafones 10th Birthday, pass the parcel ADVERTISER:  Vodafone AGENCY: Colenso BBDO