Digital thinking wins Best in Show at CAANZ AXIS Awards 2009

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27th March 2009
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The CAANZ AXIS Awards honor the creative talents of the New Zealand industry and are a celebration of the year’s most exciting and original ideas. The Clemenger BBDO Group dominated the awards with fifteen Gold winners including eleven awards in the digital and mobile categories (4 Gold, 4 Silver and 3 Bronze).

The top award of Grand AXIS went to Colenso BBDO for the digital work on Read a Book at Work for client New Zealand Book Council. The best integrated campaign went to Yellow Pages campaign – featuring a treehouse restaurant made entirely with services obtained from Yellow Pages – was made by Aim Proximity and Colenso BBDO.The New Zealand Transport Agency and its agency Clemenger BBDO Wellington won best TV advertising campaign for Wheel of Misfortune about safety at intersections and and received three gold awards in the mobile, viral and rich media categories for the Distracted Drivers digital work. New Zealand Transport Agency was also named Creative Business of the Year.

This year’s judging panel, made up of 43 local creatives and four international judges – Matt Doman & Ian Heartfield, Creative Directors from Beattie McGuinness Bungay London, Steve Ayson, Director from The Sweet Shop Los Angeles and Jureeporn Thaidumrong, Founder & Executive Creative Director from JEH Thailand – were all highly impressed with the quality of work submitted.

Digital and Mobile Awards are listed below;

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GRAND AXIS

CAMPAIGN:
Read a Book at Work

ADVERTISER: 
New Zealand Book Council

AGENCY:
Colenso BBDO

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360 AXIS

CAMPAIGN:
Treehouse Restaurant

ADVERTISER: 
The Yellow Pages Group

AGENCY:
AIM Proximity / Colenso BBDO

 

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GOLD
Web site Design & Art Direction

CAMPAIGN:
Changing The Way You Fly

ADVERTISER: 
Air New Zealand

AGENCY:
Colenso BBDO

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GOLD
Mobile
Online Rich Media Ad
Viral Video & Interactive

CAMPAIGN:
Distracted Drivers

ADVERTISER: 
New Zealand Transport Agency (NZTA)

AGENCY:
Clemenger BBDO

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SILVER
Web site Design & Art Direction

CAMPAIGN:
Innovation Fold

ADVERTISER: 
Vodafone

AGENCY:
AIM Proximity

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SILVER
Viral video & Interactive

CAMPAIGN:
The Big V

ADVERTISER: 
Frucor

AGENCY:
Colenso BBDO

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BRONZE
Interactive Media & Innovative Ideas

CAMPAIGN:
100K Cash Drop

ADVERTISER: 
Frucor

AGENCY:
Colenso BBDO

 

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BRONZE
Mobile

CAMPAIGN:
Vodafones 10th Birthday, pass the parcel

ADVERTISER: 
Vodafone

AGENCY:
Colenso BBDO

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