It was a very big night for Clemenger BBDO at the Effie Awards (the Advertising Effectiveness Awards) last night. The EFFIE Awards honour the most significant achievement in advertising and marketing communications: effectiveness. The EFFIE Awards, recognising effectiveness in marketing communications, are jointly staged by the AFA and the AANA, in association with major sponsor, Millward Brown.

The inaugural Australian Effie Awards Gala Dinner and Ceremony was held at the Parkside Ballroom Sydney Convention Centre, Darling Harbour. A record 131 entries were received this year and 81 made the cut. The Clemenger BBDO Network won 11 EFFIES which was almost double that of anyone else.  And what was even more satisfying is that our entries centred on great, known and sizeable work. 

The top prize at the inaugural Australian EFFIE Awards last night was awarded to a campaign produced by Clemenger BBDO Sydney on behalf of the NSW Roads and Traffic Authority (RTA). The judges said The Grand EFFIE winner was a truly outstanding campaign that drove a real sea change in social attitudes to speeding. Clemenger BBDO Sydney used an insightful strategy to develop the campaign. The judges said the Speeding. No One Thinks Big of You campaign saved lives and benefited the state by $264m. While Clemenger BBDO Melbourne’s Four’N Twenty pies Magic Salad Plate was another favourite with jurors.

The full Clemenger BBDO results were as follows;

Grand Effie (Grand Prix) – Clemenger BBDO Sydney RTA ‘Pinkie’ campaign

Gold & Category Winner (Food, Confectionary & Snacks) – Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

Gold & Category Winner (Beverages) – Clemenger BBDO Melbourne Pure Blonde ‘Brewtopia’

Gold (Most Original Thinking) – Clemenger BBDO Sydney RTA ‘Pinkie’

Gold (Most Original Thinking) – Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

Gold & Category Winner (Govt, Corporate & Social Services) – Clemenger BBDO Sydney RTA ‘Pin

Gold & Category Winner (Best State Campaign) – Clemenger BBDO Sydney RTA ‘Pinkie’

Silver (Food, Confectionary & Snacks) – Clemenger BBDO Melbourne Bega ‘Real Town. Real Cheese’

Silver (Govt, Corporate & Social Services) – Clemenger BBDO Adelaide Motor Accident Commission ‘Creepers’

Bronze & Category Winner (Consumer Services) – Clemenger BBDO Melbourne NAB ‘Breathing Space’

Bronze (Food, Confectionary & Snacks) – Clemenger BBDO Sydney Campbell’s Soup ‘Warm Tinny’