Colenso BBDO won the Grand Prix for the launch of the Pacific TV mini series in the Outdoor category and the Grand Prix for Yellow Pages in the Media category. Yellow also won silver in Digital, a gold in the Integrated category, and in Direct and Sales Promotion a silver. They secured a silver in Outdoor for The Blob a campaign for The New Zealand Breast Cancer Federation and a gold in the Design category for Alzheimer’s New Zealand.

Colenso BBDO also won two silvers in the Media category – one for Frucor Beverages and one for TVNZ. And a gold and a silver in TV/Cinema Craft for the New Zealand Book Council as well as another silver in the TV/Cinema category for the same campaign.

Aim Proximity in New Zealand won a bronze in Digital and a bronze in Direct and Sales Promotion for the Go Girls Virginity Map for TVNZ.

CHE in Melbourne, which is a part of the Clemenger Group, won a silver in TV/Cinema for Nature’s Organics.

Clemenger BBDO Adelaide won a silver for the Motor Accident Commission of South Australia in TV/Cinema.

In the special awards Clemenger BBDO finished as the runner up Agency of the Year overall, with Colenso BBDO coming third.  Colenso BBDO was also named Media Agency of the Year, with BBDO India the runner up. In all, BBDO was the third most awarded network at the show, matching our performance last year.

We have had a fantastic performance at this year’s 57th International Advertising Festival in Cannes. Clemenger BBDO Group agencies received a total of sixteen Lions contributing greatly to BBDO Worldwide who picked up Network of the Year for the fourth year in a row. Colenso BBDO Auckland had a particular  strong year with three Gold’s, four Silver and three Bronze Lions. The Clemenger Group won awards in Integrated, Direct, Cyber, Promo, Outdoor, Design, Radio, Craft and Media. 

A highlight was Colenso BBDO and AIM Proximity winning a Silver Lion for the Yellow Pages ‘Yellow Chocolate’ campaign and Clemenger BBDO, Melbourne scoring a Silver Lion for their Guide Dogs Australia ‘Support Scent’ campaign in the Integrated Lions. Both of these ideas were great examples on how all marketing channels can come together to create a customer experience rather than just create messages expressed in different channels. Both of these ideas used the digital social worlds with the physical to get people engaged with each other overtime to create interest and brand preference.

What is the taste of Yellow?  Josh had six months to create the world’s first “yellow" tasting chocolate bar only using the Yellow Pages books, web and mobile products.

How do you show support for someone who can’t see? Support Scent is an uplifting fragrance that for the first time lets the vision impaired truly sense your support.

Only fourteen awards were presented in the Integrated category with the Grand Prix going to Wieden & Kennedy Portend for their Nike Livestrong Foundation campaign. Only two campaigns were awarded at the Titanium Lions: Crispin Porter + Bogusky, Boulder won the Titanium Grand Prix for their Best Buy ‘Twelpforce’ campaign and a Titanium Lion was also awarded Forsman & Bodenfors, Gothenburg for Ikea ‘Facebook Showroom’.

In Direct Clemenger BBDO Melbourne won a Gold Lion for Guide Dogs Australia ‘Support Scent’ and AIM Proximity Auckland won a Bronze Lion for Tower Insurance ‘Missing Pictures’. The Grand Prix went to Special Group in Auckland for their Orcon Broadband ‘Orcon + Iggy’ campaign, which also won a Gold Lion.

In Media category Colenso BBDO and AIM Proximity, Auckland won a Gold Lion for their Yellow Pages ‘Yellow Chocolate’ campaign and a Bronze Lion for TVNZ’s The Pacific ‘Real Stories’ campaign. Leo Burnett Sydney took out the Cannes Media Lions Grand Prix for Canon ‘EOM Photochains.

In the Cyber Lion awards Colenso BBDO had two shortlisted, one for Yellow Pages ‘Yellow Chocolate’, the other for Vodafone ‘Symphonia Digital’. Yellow Pages’ ‘Yellow Chocolate’ went on and received a Bronze. It was the only award from New Zealand and one of only two bronze awards given from our region with Australia’s Droga5 Sydney for V Australia’s ‘4320 LA/SYD‘ also taking home a bronze. Two Grand Prix were handed out in this category with Sweden’s DDB Stockholm winning for Volkswagen’s ‘Fun Factory’ and America’s Wieden + Kennedy Portland winning for Nike Livestrong Foundation’s ‘Chalkbot’.

In Film Lion awards three entries made it through to finalists stage from Clemenger BBDO Wellington (FATSO, WWF EARTH HOUR), Colenso BBDO Auckland (GOING WEST NEW ZEALAND BOOK COUNCIL, READING AWARENESS) and Clemenger BBDO Melbourne (DOVE LOVE, FOSTERS GROUP ,PURE BLONDE BEER).

In Press category ,Colenso BBDO Auckland picked up a Silver Lion for the Amnesty campaign ‘Beating’, ‘Execution’ and ‘Rebels’. The provocative ads show that by ignoring Amnesty membership calls and street collectors we are in turn ignoring serious human rights issues. It shows crowds gathering around execution, beating and brutality scenarios, but instead of facing inward as a crowd normally would, they are facing outward. Turning their backs on human rights. Colenso BBDO Auckland scored all six of New Zealand’s shortlists with three for the Amnesty campaign and three for Vespa GTS 300 Super.

In Radio category Clemenger BBDO, Melbourne won a Silver Lion for the Chum ‘Car Ride’, ‘Fetch’ and ‘Mail Main’ campaign.  In Design Colenso BBDO Auckland picked up a Silver Lion for Alzheimer’s ‘Eraser’. In Outdoor Lions ceremony Colenso BBDO won a Silver Lion for NZ Breast Cancer Foundation ‘Blob’ and a Bronze Lion for TVNZ’s The Pacific ‘Dogfight’.

In Promo category Clemenger BBDO Melbourne lead the Aussie agency pack, each with four entries shortlisted and converted two. One Silver Lion for Guide Dogs Australia ‘Support Scent’ and a Bronze for ‘Bare All’ campaign for M&M’s Mars Chocolate Australia.

In the Craft awards, Colenso BBDO Auckland picked up two Gold Lions in the Film Craft category for New Zealand Book Reading Campaign ‘Going West ‘ produced via Anderson M Studio in London. Awarded in Sound Design and Animation. These were the only two shortlisted entries for New Zealand in the Craft Category.  The New Zealand Book Council spends its time "bringing books to life" for New Zealanders through its programme of events, signings, school programmes and readers and writers festivals. The idea was to bring a famous New Zealand book to life using the magic of animation and to inspire people with the power of the written word.

Full List of Clemenger Group Cannes Winners

More than 600 people packed into the AJC at Royal Randwick in Sydney last night for the B&T Awards. The Chasers War on Everything stars Chris Taylor and Craig Reucassel host proceedings which carried on until 1am.

The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing Australasian industry event with 20 categories. There were more than 240 entries this year with more than 50 shortlisted teams doing live presentations to one of six jury panels during the final round of judging on November 13th.

It was huge night with Colenso BBDO winning the New Zealand Agency of the year award, and the biggest upset of the night was AIM Proximity and Colenso BBDO winning Best Ad Campaign for “The Yellow Tree House Restaurant” for Yellow Pages New Zealand, narrowly beating Cummins’ much lauded “Best Job in the World” campaign.

OMD was the big winner taking home a total of four awards including B&T’s Grand Prix Agency of the Year. The Omnicom agency also won the Media Agency of the Year title as well as wining Employer of the Year for the second year in a row. It was also named Media Agency of the Decade in a vote by senior industry figures.

Best Digital Campaign of the Year
Yellow Treehouse: Aim Proximity / Colenso BBDO

New Zealand Agency of the Year
Colenso BBDO

I am absolutely delighted to say for the second year in a row a Clemenger Group agency has taken out the Best in Show Platinum Award at the Digital Media Awards in Beijing. Last year it was Colenso BBDO’s digital campaign ‘Read at Work’, this year’s it’s for Aim Proximity and Colenso BBDO for Yellow Treehouse digital program. The integrated campaign with digital channels at it’s heart challenged a New Zealand resident to build a treehouse restaurant using materials and services sourced exclusively from Yellow’s book and website.

Richard Fraser Managing Director Proximity Asia Pacific enjoying the awards night in Beijing.

Commenting on the winning campaign, Chris Baylis, ECD at Tribal DDB Amsterdam and the chairman of the Digital Media Awards judges, said the effectiveness of the work fulfilled the maxim that people go online to find something worth talking about. “This isn’t advertising, this is an experiment, it’s a project, it’s testing the theory of Yellow,”

The Digital Media Awards honour the best in digital marketing and communications in the Asia Pacific region, highlighting breakthrough works that demonstrate outstanding creativity and effectiveness across the industry. This year there was over 600 pieces of digital work entered from the Asia Pacific region. Clemenger Group agencies went into the awards with 9 finalists in 8 categories (of the 16 categories available) This is an outstanding showing –with our nearest rivals Tribal/DDB Asia Pacific with 8 finalists and Ogilvy Asia Pacific a mere 5 . Add in 8 finalists from BBDO/Proximity Asian offices and our extended Asia Pacific network had 17 finalists in 11 categories up last night.

The network last night went on and converted 14 awards including Agency (Network of the Year) for Proximity BBDO Asia Pacific.

Platinum Award (Best in show) AIM Proximity & Colenso BBDO New Zealand Yellow Treehouse (Yellow Pages Group) Digital Agency of the Year Proximity BBDO Asia Pacific

The full list of winners are outlined below;

Clemenger BBDO Group Australasia Winners

Integrated

GOLD:              Yellow Treehouse          Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group

FINALIST:         Team Dry                      Clemenger BBDO Melbourne – for Fosters Group

B2B

GOLD:              Yellow Treehouse          Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group

Retail

SILVER:           Get In On The Secret       AIM Proximity New Zealand – for The Warehouse

Mobile

BRONZE:          Pass the Parcel             Colenso BBDO New Zealand – for Vodafone NZ

BRONZE:          Gillette Uart iphone         Aim Proximity / BBDO/Proximity Singapore – for P&G

FMCG

BRONZE:          $100 Virtual Cash Drop              Colenso BBDO New Zealand – for Frucor

Best Viral

FINALIST:         Colour Break U              Clemenger BBDO Melbourne – for Mars

Technology and Telecoms

FINALIST:         Fold                              AIM Proximity New Zealand – for Vodafone NZ

Technology & Telecoms

FINALIST:         Fold                  AIM Proximity New Zealand – Vodafone

Financial Services

FINLAIST:         NAB Community              Clemenger BBDO Melbourne – for National Australia Bank

Proximity BBDO Asia Pacific Winners

Website

GOLD:              Things We Forget             BBDO/Proximity Singapore – for 3M

Not For Profit

GOLD:              Whale Shark                   BBDO/Proximity Singapore – for Sea Shepherd Conservation Society

Integrated

GOLD:              Lola                              BBDO Guerrero/Proximity Philippines – for Bayan Telecommunications

B2C

BRONZE:          Gillette Uart                   BBDO/Proximity Singapore – for P&G

BRONZE:          Things We Forget          BBDO/Proximity Singapore – for 3M

FINALIST:         Join the Quitters            BBDO/Proximity Singapore – for J&J

B2B

FINALIST:         Imagination at Work       BBDO/Proximity China – for General Electric

Mobile

BRONZE:          Gillette Uart                   BBDO/Proximity Singapore – for P&G.

It was a very big night for Clemenger BBDO at the Effie Awards (the Advertising Effectiveness Awards) last night. The EFFIE Awards honour the most significant achievement in advertising and marketing communications: effectiveness. The EFFIE Awards, recognising effectiveness in marketing communications, are jointly staged by the AFA and the AANA, in association with major sponsor, Millward Brown.

The inaugural Australian Effie Awards Gala Dinner and Ceremony was held at the Parkside Ballroom Sydney Convention Centre, Darling Harbour. A record 131 entries were received this year and 81 made the cut. The Clemenger BBDO Network won 11 EFFIES which was almost double that of anyone else.  And what was even more satisfying is that our entries centred on great, known and sizeable work. 

The top prize at the inaugural Australian EFFIE Awards last night was awarded to a campaign produced by Clemenger BBDO Sydney on behalf of the NSW Roads and Traffic Authority (RTA). The judges said The Grand EFFIE winner was a truly outstanding campaign that drove a real sea change in social attitudes to speeding. Clemenger BBDO Sydney used an insightful strategy to develop the campaign. The judges said the Speeding. No One Thinks Big of You campaign saved lives and benefited the state by $264m. While Clemenger BBDO Melbourne’s Four’N Twenty pies Magic Salad Plate was another favourite with jurors.

The full Clemenger BBDO results were as follows;

Grand Effie (Grand Prix) – Clemenger BBDO Sydney RTA ‘Pinkie’ campaign

Gold & Category Winner (Food, Confectionary & Snacks) – Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

Gold & Category Winner (Beverages) – Clemenger BBDO Melbourne Pure Blonde ‘Brewtopia’

Gold (Most Original Thinking) – Clemenger BBDO Sydney RTA ‘Pinkie’

Gold (Most Original Thinking) – Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

Gold & Category Winner (Govt, Corporate & Social Services) – Clemenger BBDO Sydney RTA ‘Pin

Gold & Category Winner (Best State Campaign) – Clemenger BBDO Sydney RTA ‘Pinkie’

Silver (Food, Confectionary & Snacks) – Clemenger BBDO Melbourne Bega ‘Real Town. Real Cheese’

Silver (Govt, Corporate & Social Services) – Clemenger BBDO Adelaide Motor Accident Commission ‘Creepers’

Bronze & Category Winner (Consumer Services) – Clemenger BBDO Melbourne NAB ‘Breathing Space’

Bronze (Food, Confectionary & Snacks) – Clemenger BBDO Sydney Campbell’s Soup ‘Warm Tinny’

29th of June, 2009

We have had a fantastic performance at this year’s Cannes Awards. Clemenger Group Agencies have received an all time record of 16 Lions. Colenso BBDO Auckland and Clemenger BBDO Melbourne in particular who won 6 and 8 Lions respectively.

We won awards in Promotions, Cyber, Direct, Outdoor, Design, Film and Media, proving we can compete and beat the best in the world in all these disciplines. This makes us the Number 1 Agency in New Zealand and Australia. And, the biggest single contribution to BBDO Worldwide 52 Lions.  And, as a consequence BBDO winning the Cannes Network of the Year title.

	Andrew Robertson, CEO of BBDO Worldwide, highlighted Clemenger’s role as the single biggest contributor to BBDO’s record haul: "By my reckoning, Clemenger Group agencies bagged sixteen Lions this year. This is an extraordinary achievement and a remarkable testament to the talent, the focus on the work, and the sheer commitment your people have. Congratulations, and thank you,"
	Robert Morgan, Executive Chairman of the Clemenger Group, says the awards are a reward for the hard work the Agencies have put in to developing and selling world-class ideas: "We won awards in Promotions, Cyber, Direct, Outdoor, Design, Film and Media, proving we can compete and beat the best in the world in all these disciplines"

Below is the full list of winners,

COLENSO BBDO AUCKLAND / AIM PROXIMITY: 2 BRONZE, 2 SILVER

Silver Titanium / Integrated: Yellow Pages New Zealand ‘Yellow Treehouse Restaurant’

Silver for Direct : Yellow Pages ‘Yellow Treehouse Restaurant’

Bronze for Promo : Yellow Pages ‘Yellow Treehouse Restaurant’

Bronze for Media : Yellow Pages ‘Yellow Treehouse Restaurant’

COLENSO BBDO AUCKLAND: 1 BRONZE, 1 SILVER

Silver for Outdoor : Rodney District Council ‘Haunting Girl’

Bronze for Design : Papakura & Franklin District Council ‘Bleeding Billboard’

CLEMENGER BBDO MELBOURNE: 2 GOLD, 1 SILVER, 3 BRONZE

Silver for Film: Foster’s Group ‘Woman Whisperer’

Gold for Promo : Four ‘n Twenty Pies ‘Magic Salad Plate’ (Alternative Media: Small Scale)

Gold for Promo : Four ‘n Twenty Pies ‘Magic Salad Plate’ (Fast Moving Consumer Goods)

Bronze for Direct : Four ‘n Twenty Pies ‘Magic Salad Plate’

Bronze for Promo : Foster’s Group Carlton Draught ‘Plastic Cup’ (Alcoholic and Non Alcoholic Drinks)

Bronze for Promo : Foster’s Group Carlton Draught ‘Drop the Bomb’ (Alcoholic and Non Alcoholic)

CLEMENGER BBDO MELBOURNE / CSM MELBOURNE : 2 BRONZE

Bronze for Promo: Foster’s Group Carlton Draught ‘Plastic Cup’ (Event and Field Marketing)

Bronze for Promo : Foster’s Group Carlton Draught ‘Drop the Bomb’ (Event and Field Marketing)

CLEMENGER BBDO SYDNEY: 2 BRONZE’

Bronze for Cyber : SEGA Australia ‘Offset the Evil’

Bronze for Cyber : AWARD ‘Call for Entries’

11th May, 2009

The last thirty days have been a little crazy on the digital awards front for the Clemenger Group.

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

We performed very well against some top class digital operations. We received six finalists in total which put us equal sixth in the world going into the big night.  RG/A received 14 nominations, Wieden + Kennedy (8 nominations), Crispin, Porter + Bogusky (8), Clemenger BBDO (6), DDB Worldwide (6), Razorfish (5), Goodby Silverstein + Partners (4), BBDO (4), Lean Mean Fighting Machine (3), Poke (3), and Euro RSCG (3).

We have converted two of the six finalists to Gold with Clemenger BBDO Wellington winning the Webby Award in the Banner Singles category as well as the Webby Award for Integrated Mobile Experience for Distracted Drivers.

At the One Show Interactive Awards, Clemenger BBDO Sydney received a Gold Pencil (Integrated Branding) and Sliver Pencil (viral) for Sega ‘Offset the Evil’, Aim Proximity/Colenso BBDO Auckland won A Silver Pencil for Yellow Pages ‘Yellow Treehouse’, Colenso BBDO a Bronze Pencil for New Zealand Book Council ‘Read a book at work’ while sister shop Clemenger BBDO Wellington won a Silver Pencil for New Zealand Transport Agency ‘Distracted Drivers’

Also this month AIM Proximity was also announced this month as the world’s most awarded agency for the first quarter of 2009 by the prestigious Won Report. For the period January to April 2009, Aim Proximity were by far and away the most awarded agency in the world. Not just the world of direct, the world of digital or the world of ambient, the whole wide world of everything.

Aim Proximity have three of the ten most awarded campaigns. One peice to point out that I haven’t mentioned belore on my blog is the work for New Zealand’s Yellow Pages iPhone Jonny campaign for instance is a good example of the work coming out of the agency. Is it DM, is it guerrilla marketing, is it digital, is it brand communications? Yes, yes, yes and yes. The idea was to put a bloke at the front of the queue to buy the new iPhone 3G, which Apple launched in New Zealand before anywhere else in the world.

He used Yellow Pages to keep body and soul together over the three days he waited. Pizza, exercise bike, sleeping bag, he got them all by calling Yellow from his (old) mobile. His blog and Yellow’s website gave punters the chance to win the iPhone from him once he’d bought it. And the whole stunt generated PR worth millions around the world.

Dave King, Creative Director of AIM Proximity (left) Darryn Melrose, CEO of AIM Proximity (right)

Darryn Melrose, CEO of AIM Proximity commented: "We’ve had a long history of success in New Zealand. To discover that we are the best in the world is just amazing. We’re very proud, but we’ll keep working hard to keep our rankings up high, and deliver great business results for our clients." Dave King, Creative Director of AIM Proximity added: "Winning awards is great. Winning awards for major clients like the Warehouse, Yellow and Vodafone is really satisfying, so thanks to each of these guys for letting us do the work."