Colenso BBDO won the Grand Prix for the launch of the Pacific TV mini series in the Outdoor category and the Grand Prix for Yellow Pages in the Media category. Yellow also won silver in Digital, a gold in the Integrated category, and in Direct and Sales Promotion a silver. They secured a silver in Outdoor for The Blob a campaign for The New Zealand Breast Cancer Federation and a gold in the Design category for Alzheimer’s New Zealand.

Colenso BBDO also won two silvers in the Media category – one for Frucor Beverages and one for TVNZ. And a gold and a silver in TV/Cinema Craft for the New Zealand Book Council as well as another silver in the TV/Cinema category for the same campaign.

Aim Proximity in New Zealand won a bronze in Digital and a bronze in Direct and Sales Promotion for the Go Girls Virginity Map for TVNZ.

CHE in Melbourne, which is a part of the Clemenger Group, won a silver in TV/Cinema for Nature’s Organics.

Clemenger BBDO Adelaide won a silver for the Motor Accident Commission of South Australia in TV/Cinema.

In the special awards Clemenger BBDO finished as the runner up Agency of the Year overall, with Colenso BBDO coming third.  Colenso BBDO was also named Media Agency of the Year, with BBDO India the runner up. In all, BBDO was the third most awarded network at the show, matching our performance last year.

We have had a fantastic performance at this year’s 57th International Advertising Festival in Cannes. Clemenger BBDO Group agencies received a total of sixteen Lions contributing greatly to BBDO Worldwide who picked up Network of the Year for the fourth year in a row. Colenso BBDO Auckland had a particular  strong year with three Gold’s, four Silver and three Bronze Lions. The Clemenger Group won awards in Integrated, Direct, Cyber, Promo, Outdoor, Design, Radio, Craft and Media. 

A highlight was Colenso BBDO and AIM Proximity winning a Silver Lion for the Yellow Pages ‘Yellow Chocolate’ campaign and Clemenger BBDO, Melbourne scoring a Silver Lion for their Guide Dogs Australia ‘Support Scent’ campaign in the Integrated Lions. Both of these ideas were great examples on how all marketing channels can come together to create a customer experience rather than just create messages expressed in different channels. Both of these ideas used the digital social worlds with the physical to get people engaged with each other overtime to create interest and brand preference.

What is the taste of Yellow?  Josh had six months to create the world’s first “yellow" tasting chocolate bar only using the Yellow Pages books, web and mobile products.

How do you show support for someone who can’t see? Support Scent is an uplifting fragrance that for the first time lets the vision impaired truly sense your support.

Only fourteen awards were presented in the Integrated category with the Grand Prix going to Wieden & Kennedy Portend for their Nike Livestrong Foundation campaign. Only two campaigns were awarded at the Titanium Lions: Crispin Porter + Bogusky, Boulder won the Titanium Grand Prix for their Best Buy ‘Twelpforce’ campaign and a Titanium Lion was also awarded Forsman & Bodenfors, Gothenburg for Ikea ‘Facebook Showroom’.

In Direct Clemenger BBDO Melbourne won a Gold Lion for Guide Dogs Australia ‘Support Scent’ and AIM Proximity Auckland won a Bronze Lion for Tower Insurance ‘Missing Pictures’. The Grand Prix went to Special Group in Auckland for their Orcon Broadband ‘Orcon + Iggy’ campaign, which also won a Gold Lion.

In Media category Colenso BBDO and AIM Proximity, Auckland won a Gold Lion for their Yellow Pages ‘Yellow Chocolate’ campaign and a Bronze Lion for TVNZ’s The Pacific ‘Real Stories’ campaign. Leo Burnett Sydney took out the Cannes Media Lions Grand Prix for Canon ‘EOM Photochains.

In the Cyber Lion awards Colenso BBDO had two shortlisted, one for Yellow Pages ‘Yellow Chocolate’, the other for Vodafone ‘Symphonia Digital’. Yellow Pages’ ‘Yellow Chocolate’ went on and received a Bronze. It was the only award from New Zealand and one of only two bronze awards given from our region with Australia’s Droga5 Sydney for V Australia’s ‘4320 LA/SYD‘ also taking home a bronze. Two Grand Prix were handed out in this category with Sweden’s DDB Stockholm winning for Volkswagen’s ‘Fun Factory’ and America’s Wieden + Kennedy Portland winning for Nike Livestrong Foundation’s ‘Chalkbot’.

In Film Lion awards three entries made it through to finalists stage from Clemenger BBDO Wellington (FATSO, WWF EARTH HOUR), Colenso BBDO Auckland (GOING WEST NEW ZEALAND BOOK COUNCIL, READING AWARENESS) and Clemenger BBDO Melbourne (DOVE LOVE, FOSTERS GROUP ,PURE BLONDE BEER).

In Press category ,Colenso BBDO Auckland picked up a Silver Lion for the Amnesty campaign ‘Beating’, ‘Execution’ and ‘Rebels’. The provocative ads show that by ignoring Amnesty membership calls and street collectors we are in turn ignoring serious human rights issues. It shows crowds gathering around execution, beating and brutality scenarios, but instead of facing inward as a crowd normally would, they are facing outward. Turning their backs on human rights. Colenso BBDO Auckland scored all six of New Zealand’s shortlists with three for the Amnesty campaign and three for Vespa GTS 300 Super.

In Radio category Clemenger BBDO, Melbourne won a Silver Lion for the Chum ‘Car Ride’, ‘Fetch’ and ‘Mail Main’ campaign.  In Design Colenso BBDO Auckland picked up a Silver Lion for Alzheimer’s ‘Eraser’. In Outdoor Lions ceremony Colenso BBDO won a Silver Lion for NZ Breast Cancer Foundation ‘Blob’ and a Bronze Lion for TVNZ’s The Pacific ‘Dogfight’.

In Promo category Clemenger BBDO Melbourne lead the Aussie agency pack, each with four entries shortlisted and converted two. One Silver Lion for Guide Dogs Australia ‘Support Scent’ and a Bronze for ‘Bare All’ campaign for M&M’s Mars Chocolate Australia.

In the Craft awards, Colenso BBDO Auckland picked up two Gold Lions in the Film Craft category for New Zealand Book Reading Campaign ‘Going West ‘ produced via Anderson M Studio in London. Awarded in Sound Design and Animation. These were the only two shortlisted entries for New Zealand in the Craft Category.  The New Zealand Book Council spends its time "bringing books to life" for New Zealanders through its programme of events, signings, school programmes and readers and writers festivals. The idea was to bring a famous New Zealand book to life using the magic of animation and to inspire people with the power of the written word.

Full List of Clemenger Group Cannes Winners

More than 600 people packed into the AJC at Royal Randwick in Sydney last night for the B&T Awards. The Chasers War on Everything stars Chris Taylor and Craig Reucassel host proceedings which carried on until 1am.

The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing Australasian industry event with 20 categories. There were more than 240 entries this year with more than 50 shortlisted teams doing live presentations to one of six jury panels during the final round of judging on November 13th.

It was huge night with Colenso BBDO winning the New Zealand Agency of the year award, and the biggest upset of the night was AIM Proximity and Colenso BBDO winning Best Ad Campaign for “The Yellow Tree House Restaurant” for Yellow Pages New Zealand, narrowly beating Cummins’ much lauded “Best Job in the World” campaign.

OMD was the big winner taking home a total of four awards including B&T’s Grand Prix Agency of the Year. The Omnicom agency also won the Media Agency of the Year title as well as wining Employer of the Year for the second year in a row. It was also named Media Agency of the Decade in a vote by senior industry figures.

Best Digital Campaign of the Year
Yellow Treehouse: Aim Proximity / Colenso BBDO

New Zealand Agency of the Year
Colenso BBDO

I am absolutely delighted to say for the second year in a row a Clemenger Group agency has taken out the Best in Show Platinum Award at the Digital Media Awards in Beijing. Last year it was Colenso BBDO’s digital campaign ‘Read at Work’, this year’s it’s for Aim Proximity and Colenso BBDO for Yellow Treehouse digital program. The integrated campaign with digital channels at it’s heart challenged a New Zealand resident to build a treehouse restaurant using materials and services sourced exclusively from Yellow’s book and website.

Richard Fraser Managing Director Proximity Asia Pacific enjoying the awards night in Beijing.

Commenting on the winning campaign, Chris Baylis, ECD at Tribal DDB Amsterdam and the chairman of the Digital Media Awards judges, said the effectiveness of the work fulfilled the maxim that people go online to find something worth talking about. “This isn’t advertising, this is an experiment, it’s a project, it’s testing the theory of Yellow,”

The Digital Media Awards honour the best in digital marketing and communications in the Asia Pacific region, highlighting breakthrough works that demonstrate outstanding creativity and effectiveness across the industry. This year there was over 600 pieces of digital work entered from the Asia Pacific region. Clemenger Group agencies went into the awards with 9 finalists in 8 categories (of the 16 categories available) This is an outstanding showing –with our nearest rivals Tribal/DDB Asia Pacific with 8 finalists and Ogilvy Asia Pacific a mere 5 . Add in 8 finalists from BBDO/Proximity Asian offices and our extended Asia Pacific network had 17 finalists in 11 categories up last night.

The network last night went on and converted 14 awards including Agency (Network of the Year) for Proximity BBDO Asia Pacific.

Platinum Award (Best in show) AIM Proximity & Colenso BBDO New Zealand Yellow Treehouse (Yellow Pages Group) Digital Agency of the Year Proximity BBDO Asia Pacific

The full list of winners are outlined below;

Clemenger BBDO Group Australasia Winners

Integrated

GOLD:              Yellow Treehouse          Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group

FINALIST:         Team Dry                      Clemenger BBDO Melbourne – for Fosters Group

B2B

GOLD:              Yellow Treehouse          Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group

Retail

SILVER:           Get In On The Secret       AIM Proximity New Zealand – for The Warehouse

Mobile

BRONZE:          Pass the Parcel             Colenso BBDO New Zealand – for Vodafone NZ

BRONZE:          Gillette Uart iphone         Aim Proximity / BBDO/Proximity Singapore – for P&G

FMCG

BRONZE:          $100 Virtual Cash Drop              Colenso BBDO New Zealand – for Frucor

Best Viral

FINALIST:         Colour Break U              Clemenger BBDO Melbourne – for Mars

Technology and Telecoms

FINALIST:         Fold                              AIM Proximity New Zealand – for Vodafone NZ

Technology & Telecoms

FINALIST:         Fold                  AIM Proximity New Zealand – Vodafone

Financial Services

FINLAIST:         NAB Community              Clemenger BBDO Melbourne – for National Australia Bank

Proximity BBDO Asia Pacific Winners

Website

GOLD:              Things We Forget             BBDO/Proximity Singapore – for 3M

Not For Profit

GOLD:              Whale Shark                   BBDO/Proximity Singapore – for Sea Shepherd Conservation Society

Integrated

GOLD:              Lola                              BBDO Guerrero/Proximity Philippines – for Bayan Telecommunications

B2C

BRONZE:          Gillette Uart                   BBDO/Proximity Singapore – for P&G

BRONZE:          Things We Forget          BBDO/Proximity Singapore – for 3M

FINALIST:         Join the Quitters            BBDO/Proximity Singapore – for J&J

B2B

FINALIST:         Imagination at Work       BBDO/Proximity China – for General Electric

Mobile

BRONZE:          Gillette Uart                   BBDO/Proximity Singapore – for P&G.