Yellow Chocolate wins Best in Show at Asia Digital Media Awards

Clemenger Group received eight awards including the Platinum Best in Show and Yellow being awarded Digital Brand of the Year at last nights Asian Digital Media awards in Beijing.

Yellow and its agency Colenso BBDO/ AIM Proximity took out Best in Show, Most Innovative Media and Integrated categories for the Yellow Chocolate campaign.

“This award highlight’s Yellow’s commitment to online and digital development as a core part of our business model,” says Kellie Nathan, Marketing Director at Yellow.

“We are making a significant investment in enhancing and multiplying our digital presence this year. Yellow has an enviable programme of new developments online and we are looking forward to offering our customers continued innovation and integration.”

“Recognition for these awards deservedly goes to Colenso BBDO / AIM Proximity for devising very clever campaigns for Yellow Chocolate and also for Yellow Treehouse which last year also received the Platinum Best in Show award. The commitment and creativity shown by the agency has been superb,” she says.

Last year the Digital Brand of the Year award went to IBM.

Richard Fraser (right), Proximity Asia Managing Director and I celebrating the win

The Digital Media Awards is the largest digital media award show event for the Asia Pacific region now in its fourth year.

It’s a show that celebrates the best Asia Pacific digital marketing industry has to offer. The awards attract over 600 entries featuring some of the region’s best digital work from Japan, China and Korea, India, Australia and New Zealand.

Full list of Clemenger group winners are outlined below;

Best in Show Platinum
Yellow Chocolate
Colenso BBDO/AIM Proximity

Digital Brand of the Asia Pacific Region
Yellow Pages Group
Colenso BBDO/AIM Proximity

Gold Best Integrated
Yellow Chocolate
Colenso BBDO/AIM Proximity

Gold Media Innovation
Yellow Chocolate
Colenso BBDO/AIM Proximity

Silver Automotive
Smart Australia ‘Pop What Your Not’
Clemenger Proximity Melbourne

Bronze FMCG
Bare All Mars Chocolate Australia

Bronze Financial Services
Missing Pictures’ Tower
AIM Proximity

Bronze B2B
TVNZ Virginity Map
AIM Proximity

 


More Gold’s and Grand Prix awards at Spike Asia

Colenso BBDO won the Grand Prix for the launch of the Pacific TV mini series in the Outdoor category and the Grand Prix for Yellow Pages in the Media category. Yellow also won silver in Digital, a gold in the Integrated category, and in Direct and Sales Promotion a silver. They secured a silver in Outdoor for The Blob a campaign for The New Zealand Breast Cancer Federation and a gold in the Design category for Alzheimer’s New Zealand.

Colenso BBDO also won two silvers in the Media category – one for Frucor Beverages and one for TVNZ. And a gold and a silver in TV/Cinema Craft for the New Zealand Book Council as well as another silver in the TV/Cinema category for the same campaign.

Aim Proximity in New Zealand won a bronze in Digital and a bronze in Direct and Sales Promotion for the Go Girls Virginity Map for TVNZ.

CHE in Melbourne, which is a part of the Clemenger Group, won a silver in TV/Cinema for Nature’s Organics.

Clemenger BBDO Adelaide won a silver for the Motor Accident Commission of South Australia in TV/Cinema.

In the special awards Clemenger BBDO finished as the runner up Agency of the Year overall, with Colenso BBDO coming third.  Colenso BBDO was also named Media Agency of the Year, with BBDO India the runner up. In all, BBDO was the third most awarded network at the show, matching our performance last year.

Clemenger Group fantastic performance at Cannes 2010

Cannes_2010

We have had a fantastic performance at this year’s 57th International Advertising Festival in Cannes. Clemenger BBDO Group agencies received a total of sixteen Lions contributing greatly to BBDO Worldwide who picked up Network of the Year for the fourth year in a row. Colenso BBDO Auckland had a particular  strong year with three Gold’s, four Silver and three Bronze Lions. The Clemenger Group won awards in Integrated, Direct, Cyber, Promo, Outdoor, Design, Radio, Craft and Media. 

A highlight was Colenso BBDO and AIM Proximity winning a Silver Lion for the Yellow Pages ‘Yellow Chocolate’ campaign and Clemenger BBDO, Melbourne scoring a Silver Lion for their Guide Dogs Australia ‘Support Scent’ campaign in the Integrated Lions. Both of these ideas were great examples on how all marketing channels can come together to create a customer experience rather than just create messages expressed in different channels. Both of these ideas used the digital social worlds with the physical to get people engaged with each other overtime to create interest and brand preference.

yellow_chocolate

What is the taste of Yellow? 

Josh had six months to create the world’s first “yellow" tasting chocolate bar only using the Yellow Pages books, web and mobile products.

support_scent 

How do you show support for someone who can’t see?

Support Scent is an uplifting fragrance that for the first time lets the vision impaired truly sense your support.

Only fourteen awards were presented in the Integrated category with the Grand Prix going to Wieden & Kennedy Portend for their Nike Livestrong Foundation campaign. Only two campaigns were awarded at the Titanium Lions: Crispin Porter + Bogusky, Boulder won the Titanium Grand Prix for their Best Buy ‘Twelpforce’ campaign and a Titanium Lion was also awarded Forsman & Bodenfors, Gothenburg for Ikea ‘Facebook Showroom’.

In Direct Clemenger BBDO Melbourne won a Gold Lion for Guide Dogs Australia ‘Support Scent’ and AIM Proximity Auckland won a Bronze Lion for Tower Insurance ‘Missing Pictures’. The Grand Prix went to Special Group in Auckland for their Orcon Broadband ‘Orcon + Iggy’ campaign, which also won a Gold Lion.

In Media category Colenso BBDO and AIM Proximity, Auckland won a Gold Lion for their Yellow Pages ‘Yellow Chocolate’ campaign and a Bronze Lion for TVNZ’s The Pacific ‘Real Stories’ campaign. Leo Burnett Sydney took out the Cannes Media Lions Grand Prix for Canon ‘EOM Photochains.

In the Cyber Lion awards Colenso BBDO had two shortlisted, one for Yellow Pages ‘Yellow Chocolate’, the other for Vodafone ‘Symphonia Digital’. Yellow Pages’ ‘Yellow Chocolate’ went on and received a Bronze. It was the only award from New Zealand and one of only two bronze awards given from our region with Australia’s Droga5 Sydney for V Australia’s ‘4320 LA/SYD‘ also taking home a bronze. Two Grand Prix were handed out in this category with Sweden’s DDB Stockholm winning for Volkswagen’s ‘Fun Factory’ and America’s Wieden + Kennedy Portland winning for Nike Livestrong Foundation’s ‘Chalkbot’.

In Film Lion awards three entries made it through to finalists stage from Clemenger BBDO Wellington (FATSO, WWF EARTH HOUR), Colenso BBDO Auckland (GOING WEST NEW ZEALAND BOOK COUNCIL, READING AWARENESS) and Clemenger BBDO Melbourne (DOVE LOVE, FOSTERS GROUP ,PURE BLONDE BEER).

In Press category ,Colenso BBDO Auckland picked up a Silver Lion for the Amnesty campaign ‘Beating’, ‘Execution’ and ‘Rebels’. The provocative ads show that by ignoring Amnesty membership calls and street collectors we are in turn ignoring serious human rights issues. It shows crowds gathering around execution, beating and brutality scenarios, but instead of facing inward as a crowd normally would, they are facing outward. Turning their backs on human rights. Colenso BBDO Auckland scored all six of New Zealand’s shortlists with three for the Amnesty campaign and three for Vespa GTS 300 Super.

Amnesty_Rebels

In Radio category Clemenger BBDO, Melbourne won a Silver Lion for the Chum ‘Car Ride’, ‘Fetch’ and ‘Mail Main’ campaign.  In Design Colenso BBDO Auckland picked up a Silver Lion for Alzheimer’s ‘Eraser’. In Outdoor Lions ceremony Colenso BBDO won a Silver Lion for NZ Breast Cancer Foundation ‘Blob’ and a Bronze Lion for TVNZ’s The Pacific ‘Dogfight’.

In Promo category Clemenger BBDO Melbourne lead the Aussie agency pack, each with four entries shortlisted and converted two. One Silver Lion for Guide Dogs Australia ‘Support Scent’ and a Bronze for ‘Bare All’ campaign for M&M’s Mars Chocolate Australia.

In the Craft awards, Colenso BBDO Auckland picked up two Gold Lions in the Film Craft category for New Zealand Book Reading Campaign ‘Going West ‘ produced via Anderson M Studio in London. Awarded in Sound Design and Animation. These were the only two shortlisted entries for New Zealand in the Craft Category.  The New Zealand Book Council spends its time "bringing books to life" for New Zealanders through its programme of events, signings, school programmes and readers and writers festivals. The idea was to bring a famous New Zealand book to life using the magic of animation and to inspire people with the power of the written word.

 

Full List of Clemenger Group Cannes Winners

 

INTEGRATED LIONS

SILVER LION
YELLOW CHOCOLATE
YELLOW PAGES
YELLOW PAGES
COLENSO BBDO AUCKLAND

SILVER LION
SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE

 

DIRECT LIONS

GOLD LION
SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE

BRONZE LION
MISSING PICTURES
TOWER INSURANCE
INSURANCE
AIM PROXIMITY Auckland

MEDIA LIONS

GOLD LION
YELLOW CHOCOLATE
YELLOW PAGES
BUSINESS DIRECTORY
COLENSO BBDO AUCKLAND

BRONZE LION
REAL STORIES
TVNZ
THE PACIFIC TV SERIES
COLENSO BBDO AUCKLAND

CRAFT LIONS

GOLD LION
COLENSO BBDO Auckland
Anderson M Studio
READING CAMPAIGN
New Zealand Book
Going West

GOLD LION

COLENSO BBDO Auckland
Anderson M Studio
READING CAMPAIGN
New Zealand Book
Going West

PROMO LIONS

SILVER LION

SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE

BRONZE LION

BARE ALL
MARS CHOCOLATE AUSTRALIA
CLEMENGER BBDO MELBOURNE

 

OUTDOOR LIONS

SILVER LION
THE BLOB
NEW ZEALAND BREAST CANCER FOUNDATION
BREAST CANCER FOUNDATION
COLENSO BBDO AUCKLAND

BRONZE LION
DOGFIGHT
TVNZ
THE PACIFIC TV SHOW
COLENSO BBDO AUCKLAND

RADIO LIONS

SILVER LION

CAR RIDE
FETCH
MAIL MAN
MARS PET CARE
CHUM DOG FOOD
CLEMENGER BBDO MELBOURNE

DESIGN LIONS

SILVER LION

ERASER
ALZHEIMER
COLENSO BBDO AUCKLAND

 

PRESS LIONS

SILVER LION
BEATING, EXECUTION AND REBELS
AMNESTY INTERNATIONAL
COLENSO BBDO AUCKLAND

 

AIM Proximity is Australasia’s hottest full-service digital agency: Digital Agency Index 2010

27th February, 2010

Campaign Brief and Bannerblog have ranked AIM Proximity as Australasia’s hottest full-service agency in their new Digital Agency Index. (see chart below).

Agencies were ranked across three criteria: Awards 10%; Digital 5% and the work 85%.  An interactive version of the list, which will be regularly updated, is available at www.bannerblog.com.au/hotcold. The result recognises Interactive work across a range of clients, which you can check it all out in our AIM PROXIMITY submission.

Digital_Index_Ranking_2010

Other Clemenger  Group agencies also ranked well. The hottest full service agency doing digital in Melbourne is Clemenger BBDO Melbourne and Clemenger Sydney finish in 8th position in the full service digital agency category overall.

It’s surprising there has never been a widespread audit of the agencies doing digital in Australia. The list has already educated, angered, surprised and certainly generated huge discussion between all agencies.

It was important for the jury to compare apples with apples, so all agencies were separated into 3 subgroups: Full Service, Digital Agency and Digital Production. the judges also added an asterisk to indicate independently owned shops. I thought Soap being named the hottest digital agency of all subgroups was a good result, as they have certainly been doing the most creative digital in Australasia consistently over the last couple of years.

The Big Won Report: Participation campaigns the big winners of 2009

big_won_report

The Big Won 2009 rankings are out today and if ever you wanted proof that 2009 was most exciting time to be in advertising, the report goes a long way to showing how much advertising has changed.

The Won Report was founded in 2003 to be the first analysis of what was happening in below-the-line and digital communications. Each year, the team logged around 1700 direct marketing awards and 1700 digital advertising awards. In 2006, they looked at all awards across all categories, awarding points according to what was won, and where. In 2007, The Won Report has grown to encompass all awards across all categories and, as a result, has metamorphosed into The Big Won.

The Big Won operates above-the-line as well as below-the-line.The reason for this broadening of scope is because agencies are increasingly becoming ‘discipline neutral’. They create solutions for their clients which work across all media, engaging consumers at multiple touchpoints.

While the recession has had an effect in 2009. what is emerging is a new kind of advertising, which is characterised by what Dale Gall, Worldwide Planning Director for Profero calls “ideas people want to be part of.” ‘Best Job in The World’ the most award campaign of the year is exactly that, an idea that encourages participation. So too does Leo Burnett Toronto’s brilliant ‘Share our Billboard’ work for James Ready. Crispin Porter’s ‘Whopper Sacrifice’ is another great example of a wildfire idea that spreads fast across social media.

What was exciting was to see the Clemenger Group do so well in the Won Report. Several Clemenger agencies and staff featured in the report being part of ideas that were strong enough campaigns to get people involved so communications moves from Business to Consumer into a Consumer to Consumer world.

The report said ‘The most interesting agencies of the year are BBDO New York, Shackleton Madrid, Ogilvy Frankfurt and AIM Proximity Auckland. As well as doing the bread-and-butter work to the highest standards, these agencies are also persuading their clients to meet the future with innovative work that defies categorisation.’

Some Clemenger BBDO Group highlights in the report were;

  • Aim Proximity was ranked second in the world for direct marketing. It should also be noted Proximity Worldwide was ranked the No.1 Direct Marketing Network.
  • Top worldwide advertising network was BBDO. For the third year on the trot, BBDO leads the world. Proximity worldwide made it into the Top 10 at No.7 in its own right, up from No. 12 in 2008.
  • Clemenger Group had four campaigns in the top ten most awarded campaigns in the world for 2009. They were;
yellowtreehouse

The Yellow Treehouse
Yellow Pages NZ
Aim Proximity/Colenso BBDO

magic-salad-plate

Magic Salad Plate
Four N’ Twenty Pies
Clemenger BBDO Melbourne

iPhone_Jonny

iPhone Jonny
Yellow Pages NZ
Aim Proximity

Love_conspiracy
 
Love Conspiracy
The Warehouse
Aim Proximity

 

  • Australia finished the fourth most awarded country for all media. It was interesting that New Zealand finished at No.8 ahead of Australia at No.9 in the new’ media, digital and integrated work category. I expect some good rivalry in 2010.
  • Distracted Driver the mobile/web campaign for New Zealand Transport Agency from Clemenger BBDO Wellington came in at No.10 for Top Digital campaigns of the year.
  • Nick Worthington, Colenso BBDO and James McGrath, Clemenger BBDO Melbourne made the top ten Executive Creative Directors and Dave King, Aim Proximity (who left November 2009) and Ant Keogh, Clemenger BBDO Melbourne made the top ten Creative Directors in the world.

So all up a great result for 2009 from the Clemenger Group, but that was last year and it’s time to get into some all new 2010 work for clients.

B&T Australasia Awards 2009: Colenso BBDO wins New Zealand Agency of the Year and Aim Proximity wins Best Digital Campaign of the Year

b&t_logo_09    b&t_photo_3

More than 600 people packed into the AJC at Royal Randwick in Sydney last night for the B&T Awards. The Chasers War on Everything stars Chris Taylor and Craig Reucassel host proceedings which carried on until 1am.

The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing Australasian industry event with 20 categories. There were more than 240 entries this year with more than 50 shortlisted teams doing live presentations to one of six jury panels during the final round of judging on November 13th.

It was huge night with Colenso BBDO winning the New Zealand Agency of the year award, and the biggest upset of the night was AIM Proximity and Colenso BBDO winning Best Ad Campaign for “The Yellow Tree House Restaurant” for Yellow Pages New Zealand, narrowly beating Cummins’ much lauded “Best Job in the World” campaign.

OMD was the big winner taking home a total of four awards including B&T’s Grand Prix Agency of the Year. The Omnicom agency also won the Media Agency of the Year title as well as wining Employer of the Year for the second year in a row. It was also named Media Agency of the Decade in a vote by senior industry figures.

b&t_photo_1
Best Digital Campaign of the Year
Yellow Treehouse: Aim Proximity / Colenso BBDO

b&t_photo_2

New Zealand Agency of the Year
Colenso BBDO

Digital Media Awards: Best in Show Asia Pacific

DMA_logo

I am absolutely delighted to say for the second year in a row a Clemenger Group agency has taken out the Best in Show Platinum Award at the Digital Media Awards in Beijing. Last year it was Colenso BBDO’s digital campaign ‘Read at Work’, this year’s it’s for Aim Proximity and Colenso BBDO for Yellow Treehouse digital program. The integrated campaign with digital channels at it’s heart challenged a New Zealand resident to build a treehouse restaurant using materials and services sourced exclusively from Yellow’s book and website.

IMG_4133
Richard Fraser
Managing Director
Proximity Asia Pacific enjoying the awards night in Beijing.

Commenting on the winning campaign, Chris Baylis, ECD at Tribal DDB Amsterdam and the chairman of the Digital Media Awards judges, said the effectiveness of the work fulfilled the maxim that people go online to find something worth talking about. “This isn’t advertising, this is an experiment, it’s a project, it’s testing the theory of Yellow,”

The Digital Media Awards honour the best in digital marketing and communications in the Asia Pacific region, highlighting breakthrough works that demonstrate outstanding creativity and effectiveness across the industry. This year there was over 600 pieces of digital work entered from the Asia Pacific region. Clemenger Group agencies went into the awards with 9 finalists in 8 categories (of the 16 categories available) This is an outstanding showing –with our nearest rivals Tribal/DDB Asia Pacific with 8 finalists and Ogilvy Asia Pacific a mere 5 . Add in 8 finalists from BBDO/Proximity Asian offices and our extended Asia Pacific network had 17 finalists in 11 categories up last night.

     IMG_4135

The network last night went on and converted 14 awards including Agency (Network of the Year) for Proximity BBDO Asia Pacific.

4109700420_d1927cb812  Platinum Award (Best in show)
AIM Proximity & Colenso BBDO New Zealand
Yellow Treehouse (Yellow Pages Group)

Digital Agency of the Year
Proximity BBDO Asia Pacific

The full list of winners are outlined below;

Clemenger BBDO Group Australasia Winners

Integrated

GOLD:              Yellow Treehouse          Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group

FINALIST:         Team Dry                      Clemenger BBDO Melbourne – for Fosters Group

B2B

GOLD:              Yellow Treehouse          Colenso BBDO/AIM Proximity New Zealand – for Yellow Pages Group


Retail

SILVER:           Get In On The Secret       AIM Proximity New Zealand – for The Warehouse


Mobile

BRONZE:          Pass the Parcel             Colenso BBDO New Zealand – for Vodafone NZ

BRONZE:          Gillette Uart iphone         Aim Proximity / BBDO/Proximity Singapore – for P&G

FMCG

BRONZE:          $100 Virtual Cash Drop              Colenso BBDO New Zealand – for Frucor


Best Viral

FINALIST:         Colour Break U              Clemenger BBDO Melbourne – for Mars

Technology and Telecoms

FINALIST:         Fold                              AIM Proximity New Zealand – for Vodafone NZ

Technology & Telecoms

FINALIST:         Fold                  AIM Proximity New Zealand – Vodafone

Financial Services

FINLAIST:         NAB Community              Clemenger BBDO Melbourne – for National Australia Bank


Proximity BBDO Asia Pacific Winners

Website

GOLD:              Things We Forget             BBDO/Proximity Singapore – for 3M


Not For Profit

GOLD:              Whale Shark                   BBDO/Proximity Singapore – for Sea Shepherd Conservation Society

Integrated

GOLD:              Lola                              BBDO Guerrero/Proximity Philippines – for Bayan Telecommunications

B2C

BRONZE:          Gillette Uart                   BBDO/Proximity Singapore – for P&G

BRONZE:          Things We Forget          BBDO/Proximity Singapore – for 3M


FINALIST:        
Join the Quitters            BBDO/Proximity Singapore – for J&J

B2B

FINALIST:         Imagination at Work       BBDO/Proximity China – for General Electric

Mobile

BRONZE:          Gillette Uart                   BBDO/Proximity Singapore – for P&G.

Clemenger BBDO is Australia’s most effective Agency!

Effie_Logo

It was a very big night for Clemenger BBDO at the Effie Awards (the Advertising Effectiveness Awards) last night. The EFFIE Awards honour the most significant achievement in advertising and marketing communications: effectiveness. The EFFIE Awards, recognising effectiveness in marketing communications, are jointly staged by the AFA and the AANA, in association with major sponsor, Millward Brown.

The inaugural Australian Effie Awards Gala Dinner and Ceremony was held at the Parkside Ballroom Sydney Convention Centre, Darling Harbour. A record 131 entries were received this year and 81 made the cut. The Clemenger BBDO Network won 11 EFFIES which was almost double that of anyone else.  And what was even more satisfying is that our entries centred on great, known and sizeable work. 

The top prize at the inaugural Australian EFFIE Awards last night was awarded to a campaign produced by Clemenger BBDO Sydney on behalf of the NSW Roads and Traffic Authority (RTA). The judges said The Grand EFFIE winner was a truly outstanding campaign that drove a real sea change in social attitudes to speeding. Clemenger BBDO Sydney used an insightful strategy to develop the campaign. The judges said the Speeding. No One Thinks Big of You campaign saved lives and benefited the state by $264m. While Clemenger BBDO Melbourne’s Four’N Twenty pies Magic Salad Plate was another favourite with jurors.

Grand Effie (Grand Prix)
Clemenger BBDO Sydney RTA ‘Pinkie’ campaign

 

Gold & Category Winner (Food, Confectionary & Snacks
Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’


The full Clemenger BBDO results were as follows;

Grand Effie (Grand Prix) – Clemenger BBDO Sydney RTA ‘Pinkie’ campaign

Gold & Category Winner (Food, Confectionary & Snacks) – Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

Gold & Category Winner (Beverages) – Clemenger BBDO Melbourne Pure Blonde ‘Brewtopia’

Gold (Most Original Thinking) – Clemenger BBDO Sydney RTA ‘Pinkie’

Gold (Most Original Thinking) – Clemenger BBDO Melbourne Four’N Twenty ‘Magic Salad Plate’

Gold & Category Winner (Govt, Corporate & Social Services) – Clemenger BBDO Sydney RTA ‘Pin

Gold & Category Winner (Best State Campaign) – Clemenger BBDO Sydney RTA ‘Pinkie’

Silver (Food, Confectionary & Snacks) – Clemenger BBDO Melbourne Bega ‘Real Town. Real Cheese’

Silver (Govt, Corporate & Social Services) – Clemenger BBDO Adelaide Motor Accident Commission ‘Creepers’

Bronze & Category Winner (Consumer Services) – Clemenger BBDO Melbourne NAB ‘Breathing Space’

Bronze (Food, Confectionary & Snacks) – Clemenger BBDO Sydney Campbell’s Soup ‘Warm Tinny’

Clemenger Group tops the awards tally in both Australia and New Zealand at Canne

image

29th of June, 2009

We have had a fantastic performance at this year’s Cannes Awards. Clemenger Group Agencies have received an all time record of 16 Lions. Colenso BBDO Auckland and Clemenger BBDO Melbourne in particular who won 6 and 8 Lions respectively.

We won awards in Promotions, Cyber, Direct, Outdoor, Design, Film and Media, proving we can compete and beat the best in the world in all these disciplines. This makes us the Number 1 Agency in New Zealand and Australia. And, the biggest single contribution to BBDO Worldwide 52 Lions.  And, as a consequence BBDO winning the Cannes Network of the Year title.

Andrew Robertson, CEO of BBDO Worldwide, highlighted Clemenger’s role as the single biggest contributor to BBDO’s record haul:

"By my reckoning, Clemenger Group agencies bagged sixteen Lions this year. This is an extraordinary achievement and a remarkable testament to the talent, the focus on the work, and the sheer commitment your people have. Congratulations, and thank you,"

Robert Morgan, Executive Chairman of the Clemenger Group, says the awards are a reward for the hard work the Agencies have put in to developing and selling world-class ideas:

"We won awards in Promotions, Cyber, Direct, Outdoor, Design, Film and Media, proving we can compete and beat the best in the world in all these disciplines"

Below is the full list of winners,

COLENSO BBDO AUCKLAND / AIM PROXIMITY: 2 BRONZE, 2 SILVER

Silver Titanium / Integrated: Yellow Pages New Zealand ‘Yellow Treehouse Restaurant’

Silver for Direct : Yellow Pages ‘Yellow Treehouse Restaurant’

Bronze for Promo : Yellow Pages ‘Yellow Treehouse Restaurant’

Bronze for Media : Yellow Pages ‘Yellow Treehouse Restaurant’

COLENSO BBDO AUCKLAND: 1 BRONZE, 1 SILVER

Silver for Outdoor : Rodney District Council ‘Haunting Girl’

Bronze for Design : Papakura & Franklin District Council ‘Bleeding Billboard’

CLEMENGER BBDO MELBOURNE: 2 GOLD, 1 SILVER, 3 BRONZE

Silver for Film: Foster’s Group ‘Woman Whisperer’

Gold for Promo : Four ‘n Twenty Pies ‘Magic Salad Plate’ (Alternative Media: Small Scale)

Gold for Promo : Four ‘n Twenty Pies ‘Magic Salad Plate’ (Fast Moving Consumer Goods)

Bronze for Direct : Four ‘n Twenty Pies ‘Magic Salad Plate’

Bronze for Promo : Foster’s Group Carlton Draught ‘Plastic Cup’ (Alcoholic and Non Alcoholic Drinks)

Bronze for Promo : Foster’s Group Carlton Draught ‘Drop the Bomb’ (Alcoholic and Non Alcoholic)

CLEMENGER BBDO MELBOURNE / CSM MELBOURNE : 2 BRONZE

Bronze for Promo: Foster’s Group Carlton Draught ‘Plastic Cup’ (Event and Field Marketing)

Bronze for Promo : Foster’s Group Carlton Draught ‘Drop the Bomb’ (Event and Field Marketing)

CLEMENGER BBDO SYDNEY: 2 BRONZE’

Bronze for Cyber : SEGA Australia ‘Offset the Evil’

Bronze for Cyber : AWARD ‘Call for Entries’

A great showing for Clemenger Group at the Webby and One Show Interactive Awards 2009

11th May, 2009

The last thirty days have been a little crazy on the digital awards front for the Clemenger Group.

logo_webbyawards_md

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

We performed very well against some top class digital operations. We received six finalists in total which put us equal sixth in the world going into the big night.  RG/A received 14 nominations, Wieden + Kennedy (8 nominations), Crispin, Porter + Bogusky (8), Clemenger BBDO (6), DDB Worldwide (6), Razorfish (5), Goodby Silverstein + Partners (4), BBDO (4), Lean Mean Fighting Machine (3), Poke (3), and Euro RSCG (3).

We have converted two of the six finalists to Gold with Clemenger BBDO Wellington winning the Webby Award in the Banner Singles category as well as the Webby Award for Integrated Mobile Experience for Distracted Drivers.

oneshow

At the One Show Interactive Awards, Clemenger BBDO Sydney received a Gold Pencil (Integrated Branding) and Sliver Pencil (viral) for Sega ‘Offset the Evil’, Aim Proximity/Colenso BBDO Auckland won A Silver Pencil for Yellow Pages ‘Yellow Treehouse’, Colenso BBDO a Bronze Pencil for New Zealand Book Council ‘Read a book at work’ while sister shop Clemenger BBDO Wellington won a Silver Pencil for New Zealand Transport Agency ‘Distracted Drivers’

image

Also this month AIM Proximity was also announced this month as the world’s most awarded agency for the first quarter of 2009 by the prestigious Won Report. For the period January to April 2009, Aim Proximity were by far and away the most awarded agency in the world. Not just the world of direct, the world of digital or the world of ambient, the whole wide world of everything.

Aim Proximity have three of the ten most awarded campaigns. One peice to point out that I haven’t mentioned belore on my blog is the work for New Zealand’s Yellow Pages iPhone Jonny campaign for instance is a good example of the work coming out of the agency. Is it DM, is it guerrilla marketing, is it digital, is it brand communications? Yes, yes, yes and yes. The idea was to put a bloke at the front of the queue to buy the new iPhone 3G, which Apple launched in New Zealand before anywhere else in the world.

iPhone_Jonny He used Yellow Pages to keep body and soul together over the three days he waited. Pizza, exercise bike, sleeping bag, he got them all by calling Yellow from his (old) mobile. His blog and Yellow’s website gave punters the chance to win the iPhone from him once he’d bought it. And the whole stunt generated PR worth millions around the world.
darryn_dave

Dave King, Creative Director of AIM Proximity (left)
Darryn Melrose, CEO of AIM Proximity
(right)

Darryn Melrose, CEO of AIM Proximity commented: "We’ve had a long history of success in New Zealand. To discover that we are the best in the world is just amazing. We’re very proud, but we’ll keep working hard to keep our rankings up high, and deliver great business results for our clients."

Dave King, Creative Director of AIM Proximity added: "Winning awards is great. Winning awards for major clients like the Warehouse, Yellow and Vodafone is really satisfying, so thanks to each of these guys for letting us do the work."