More than 600 people packed into the AJC at Royal Randwick in Sydney last night for the B&T Awards. The Chasers War on Everything stars Chris Taylor and Craig Reucassel host proceedings which carried on until 1am.
The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing Australasian industry event with 20 categories. There were more than 240 entries this year with more than 50 shortlisted teams doing live presentations to one of six jury panels during the final round of judging on November 13th.
It was huge night with Colenso BBDO winning the New Zealand Agency of the year award, and the biggest upset of the night was AIM Proximity and Colenso BBDO winning Best Ad Campaign for “The Yellow Tree House Restaurant” for Yellow Pages New Zealand, narrowly beating Cummins’ much lauded “Best Job in the World” campaign.
OMD was the big winner taking home a total of four awards including B&T’s Grand Prix Agency of the Year. The Omnicom agency also won the Media Agency of the Year title as well as wining Employer of the Year for the second year in a row. It was also named Media Agency of the Decade in a vote by senior industry figures.
Best Digital Campaign of the Year
Yellow Treehouse: Aim Proximity / Colenso BBDO
New Zealand Agency of the Year