27th February, 2010

Campaign Brief and Bannerblog have ranked AIM Proximity as Australasia’s hottest full-service agency in their new Digital Agency Index. (see chart below).

Agencies were ranked across three criteria: Awards 10%; Digital 5% and the work 85%.  An interactive version of the list, which will be regularly updated, is available at www.bannerblog.com.au/hotcold. The result recognises Interactive work across a range of clients, which you can check it all out in our AIM PROXIMITY submission.

Other Clemenger  Group agencies also ranked well. The hottest full service agency doing digital in Melbourne is Clemenger BBDO Melbourne and Clemenger Sydney finish in 8th position in the full service digital agency category overall.

It’s surprising there has never been a widespread audit of the agencies doing digital in Australia. The list has already educated, angered, surprised and certainly generated huge discussion between all agencies.

It was important for the jury to compare apples with apples, so all agencies were separated into 3 subgroups: Full Service, Digital Agency and Digital Production. the judges also added an asterisk to indicate independently owned shops. I thought Soap being named the hottest digital agency of all subgroups was a good result, as they have certainly been doing the most creative digital in Australasia consistently over the last couple of years.