The Digital Media Awards celebrates the best that Asia’s digital marketing industry has to offer.
At this year’s awards held in Beijing, Proximity was the most awarded agency network and Proximity China was named Digital Agency of the Year with Goodstein & Partners.
Five Proximity agencies combined to win 17 awards for clients Volkswagen, Mars, FedEx, Levis Strauss, Mountain Dew, Aviva and Westpac Bank.
Proximity China led the way, winning three Golds and three Silvers, along with the Platinum Award for Best Digital work for Volkswagen’s “People’s Car Project.”
This was the fourth year in a row a Proximity agency had taken out the Platinum Award for Best in Show digital piece for the entire region. Check out the winners from 2010 and 2009.
Below are links to four of these winning pieces that have been featured on this blog during the year. I think each one of these campaigns are good examples of digital marketing that has innovation embedded to the core of the idea so they are created to drive participation, and deliver a brand user experience that people want to share.
A big congrats must go to Richard Fraser, MD of Proximity Asia and his team for such an outstanding result.
Platinum Best in Show
Gold Automotive category
Gold B2C category
Silver Online Marketing category
Silver Best Integrated category
Gold Financial Services category
Silver Mobile category
Gold Online Marketing category
Silver Website category
Gold Best Integrated category