Colenso BBDO has won for the second time in three years the Interactive Agency of the Year title at the B&T Awards.
The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing Australasian industry event with 23 categories.
The Chaser’s War of Everything stars Chris Taylor and Craig Reucassel once again presided over proceedings attended by 750 people at the AJC Royal Randwick in Sydney on December 3rd. The ceremony also celebrated B&T’s 60th anniversary of publishing.
More than 260 entries were received across a total of 23 categories, Colenso BBDO received five finalists in total which were Agency of the Year, Interactive Agency of the Year, Experiential Agency of the Year, Advertising and Digital Campaign of the Year.
Colenso BBDO converted two of the five nominations. The Interactive Agency of the Year title having won this in 2008, and also scored the Best Advertising Campaign for its ‘Yellow chocolate’ campaign that saw an ordinary Kiwi tasked with making chocolate that tasted of the colour yellow by using only Yellow’s print, online and mobile directories.
Other winners on the night were Clemenger BBDO Proximity Melbourne who won the Victorian Agency of the Year category.
Three Drunk Monkeys were the big winners being named B&T’s Grand Prix Communications Agency of the Year. The agency, founded by Mark Green, Justin Drape and Scott Nowell just four years ago also picked up the highly sought after Advertising Agency of the Year title.
Full list of winners below;
Grand Prix Communications Agency of the Year: Three Drunk Monkeys
Media Agency of the Year: Ikon Communications
Advertising Agency of the Year: Three Drunk Monkeys
PR Agency of the Year: Mango
Highly Commended: One Green Bean
Interactive Agency of the Year: Colenso BBDO
DM Agency of the Year: MercerBell
Promotional Marketing Agency of the Year: Apollo Marketing
Highly Commended: BMF
NSW Agency of the Year: M&C Saatchi
Victorian Agency of the Year: Clemenger BBDO Proximity Melbourne
Queensland Agency of the Year: Junior
Specialist Agency of the Year: e2 Experiential Environments
Emerging Agency of the Year: Special Group
Experiential Agency of the Year: e2 Experiential Environments
Digital Services Company of the Year: Big Mobile
Employer of the Year: Ikon Communications
Young Achiever of the Year: Stefan Burford, MediaCom
Highly Commended: Nic Hodges, MediaCom
Marketing Team of the Year: Bank of Queensland
Media Sales Team of the Year: SBS
Media Brand of the Year: TorchMedia
Best Advertising Campaign: Colenso BBDO, Yellow, ‘Yellow Chocolate’
Best Media Campaign: Mindshare, Land Rover Defender 90, ‘Road to the pro’
Best Use of Sponsorship: Universal McCann, Coles, ‘Coles & Masterchef’
Best Digital Campaign: Leo Burnett Sydney, Canon, ‘Canon World of EOS’
Best PR Campaign: PPR, Freemasons ‘It’s no secret’