Colenso BBDO B&T Interactive Agency of the Year

Colenso BBDO has won for the second time in three years the Interactive Agency of the Year title at the B&T Awards.

The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing Australasian industry event with 23 categories.

The Chaser’s War of Everything stars Chris Taylor and Craig Reucassel once again presided over proceedings attended by 750 people at the AJC Royal Randwick in Sydney on December 3rd. The ceremony also celebrated B&T’s 60th anniversary of publishing.

More than 260 entries were received across a total of 23 categories, Colenso BBDO received five finalists in total which were Agency of the Year, Interactive Agency of the Year, Experiential Agency of the Year, Advertising and Digital Campaign of the Year.

Colenso BBDO converted two of the five nominations. The Interactive Agency of the Year title having won this in 2008, and also scored the Best Advertising Campaign for its ‘Yellow chocolate’ campaign that saw an ordinary Kiwi tasked with making chocolate that tasted of the colour yellow by using only Yellow’s print, online and mobile directories.

Other winners on the night were Clemenger BBDO Proximity Melbourne who won the Victorian Agency of the Year category. 

Three Drunk Monkeys were the big winners being named B&T’s Grand Prix Communications Agency of the Year. The agency, founded by Mark Green, Justin Drape and Scott Nowell just four years ago also picked up the highly sought after Advertising Agency of the Year title.

Full list of winners below;

Grand Prix Communications Agency of the Year: Three Drunk Monkeys

Media Agency of the Year: Ikon Communications

Advertising Agency of the Year: Three Drunk Monkeys       

PR Agency of the Year: Mango

Highly Commended: One Green Bean               

Interactive Agency of the Year: Colenso BBDO

DM Agency of the Year: MercerBell

Promotional Marketing Agency of the Year: Apollo Marketing

Highly Commended: BMF

NSW Agency of the Year: M&C Saatchi

Victorian Agency of the Year: Clemenger BBDO Proximity Melbourne

Queensland Agency of the Year: Junior

Specialist Agency of the Year: e2 Experiential Environments

Emerging Agency of the Year: Special Group

Experiential Agency of the Year: e2 Experiential Environments

Digital Services Company of the Year: Big Mobile

Employer of the Year: Ikon Communications

Young Achiever of the Year: Stefan Burford, MediaCom

Highly Commended: Nic Hodges, MediaCom     

Marketing Team of the Year: Bank of Queensland

Media Sales Team of the Year: SBS

Media Brand of the Year: TorchMedia

Best Advertising Campaign: Colenso BBDO, Yellow, ‘Yellow Chocolate’

Best Media Campaign: Mindshare, Land Rover Defender 90, ‘Road to the pro’

Best Use of Sponsorship: Universal McCann, Coles, ‘Coles & Masterchef’

Best Digital Campaign: Leo Burnett Sydney, Canon, ‘Canon World of EOS’

Best PR Campaign: PPR, Freemasons ‘It’s no secret’

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