Yellow Chocolate wins Best in Show at Asia Digital Media Awards

Clemenger Group received eight awards including the Platinum Best in Show and Yellow being awarded Digital Brand of the Year at last nights Asian Digital Media awards in Beijing.

Yellow and its agency Colenso BBDO/ AIM Proximity took out Best in Show, Most Innovative Media and Integrated categories for the Yellow Chocolate campaign.

“This award highlight’s Yellow’s commitment to online and digital development as a core part of our business model,” says Kellie Nathan, Marketing Director at Yellow.

“We are making a significant investment in enhancing and multiplying our digital presence this year. Yellow has an enviable programme of new developments online and we are looking forward to offering our customers continued innovation and integration.”

“Recognition for these awards deservedly goes to Colenso BBDO / AIM Proximity for devising very clever campaigns for Yellow Chocolate and also for Yellow Treehouse which last year also received the Platinum Best in Show award. The commitment and creativity shown by the agency has been superb,” she says.

Last year the Digital Brand of the Year award went to IBM.

Richard Fraser (right), Proximity Asia Managing Director and I celebrating the win

The Digital Media Awards is the largest digital media award show event for the Asia Pacific region now in its fourth year.

It’s a show that celebrates the best Asia Pacific digital marketing industry has to offer. The awards attract over 600 entries featuring some of the region’s best digital work from Japan, China and Korea, India, Australia and New Zealand.

Full list of Clemenger group winners are outlined below;

Best in Show Platinum
Yellow Chocolate
Colenso BBDO/AIM Proximity

Digital Brand of the Asia Pacific Region
Yellow Pages Group
Colenso BBDO/AIM Proximity

Gold Best Integrated
Yellow Chocolate
Colenso BBDO/AIM Proximity

Gold Media Innovation
Yellow Chocolate
Colenso BBDO/AIM Proximity

Silver Automotive
Smart Australia ‘Pop What Your Not’
Clemenger Proximity Melbourne

Bronze FMCG
Bare All Mars Chocolate Australia

Bronze Financial Services
Missing Pictures’ Tower
AIM Proximity

Bronze B2B
TVNZ Virginity Map
AIM Proximity


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