Dimmi – designed to bring diners and restaurants together.

Living in Australia, it is hard not to be tempted by the sheer volume of great restaurants to go to and eat at.

That said, there is nothing more disheartening than deciding on a place where you can go and grab a dinner with friends only to find out that the idea on whim of eating out is dashed by the restaurant not having a table available.

Even the hassle of having to wait for a restaurant to answer the phone, only to find out they don’t have a table available could also well be the thing of the past.

One of my favourite mobile apps living and working in San Francisco is OpenTable. It offers subscribers online real-time restaurant-reservation service. Reservations are free to end users and the company charges restaurants monthly and per-reservation fees for their use of the system. It has since expanded to cover 25,000 restaurants in most U.S. states as well as in several major international cities.

With no Open Table service in Australia it was not going to be long before a local innovative company started a restaurant booking service.

Introducing Dimmi, designed to bring diners and restaurants together.

Dimmi, has been up and running since September 2009 and already has partnerships with more than 2,500 Australian restaurants, and has seated more than 2.5 million diners since starting. While it trails OpenTable’s 325 million diners since 1998, it is off to a very strong start and currently has 30 employees.

With this type of up take and growth it was no surprise that the venture capital arm of Telstra has decided to make an investment in the Australian company. While the financial terms of the deal can not be undisclosed, it’s a cornerstone shareholding in the business along side Village Roadshow as a foundation investor.

Dimmi CEO and founder Stevan Premutico said the Telstra-Village deal is as much about strategic expertise and distribution as it is about capital, but insists Dimmi will continue to operate as a separate entity.

“It’s really important for us to continue to operate as a small, fast, nimble business, and we continue to operate as Dimmi,” he says.

“We will just have additional ammunition supplied through new distribution channels and new partnership opportunities powered by Telstra and Village.

Dimmi’s chairman is Macquarie Group division director Glen Butler while nonexecutive directors include Google’s Asia Pacific Director of Mobile William Easton, LinkedIn Managing Director of Australia and New Zealand Cliff Rosenberg and now Group Managing Director of Telstra Applications and Ventures Deena Shiff.

Dimmi is real-time using a state-of-the art Electronic Reservation System which allows users to conveniently make instant reservations 24/7. When booking with Dimmi a user connects directly into the restaurants Electronic Reservation System to check real-time availability.

In the event that the restaurant is full, the appication automatically offer you the next best available time. The booking is immediately recorded in the restaurants Reservation System and you receive an instant Booking Confirmation by e-mail. And because Dimmi knows you live a busy life, 24 hours prior to the meal the service will send users a reminder by e-mail. Its that simple, just like booking a hotel or an airline.

Dimmi works off a performance-based revenue model – restaurants pay between $1 and $3 per customer, or $6.60 a table, in exchange for using the Dimmi platform.

Telstra hits play on MOG music streaming revolution

From today, Australians can now access more than 16 million music tracks, discover new music with ease, access a massive catalogue of Australian music and never listen to an ad, with the launch of MOG music streaming service from Telstra.

MOG Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO for Gracenote, former SVP of Marketing at MTV Interactive, and former Director of Ad Sales for Addicted to Noise.

Headquartered in Berkeley, San Francisco in California, MOG Inc. investors include Menlo Ventures, Balderton Capital, Simon Equity Partners, Universal Music Group and Sony Music. Grammy-winning record producer, Rick Rubin, named by Time Magazine as one of the “100 Most Influential People in the world,” is a member of MOG’s Board of Directors.

David Hyman and myself at the MOG office in Berkeley, San Francisco

MOG began as a music-themed social network and blog network. Users could create profiles with information about their music tastes, and the now-discontinued MOG-O-MATIC client application assisted in the process by scanning users’ music libraries and populating their profiles with information about their music collection and listening activities.

MOG’s all-you-can-eat, on-demand listening service provides access to a vast library of over 16 million songs through its mobile apps on iPhone, iPad, iTouch and Android, online, on compatible streaming entertainment devices, Internet connected TVs and Blu-ray players and in the car.

MOG Inc. is also the provider of The MOG Music Network (MMN), a premier destination for music content online and largest music focused advertising network consisting of over 1000 music sites, reaching more than 60 million people each month (comScore 2012).

The new partnership between the award-winning MOG, and Australia’s leading telecommunications and digital content provider, Telstra, will deliver the highest quality streaming music service available in Australia (320kbps), via compatible PC’s, digital music players, Apple and Android smartphones, tablets and wireless HiFi systems such as Logitech Squeezebox and Sonos Music Systems. Other devices including Telstra home devices such as T-Box will be launched in the future.

MOG is available to all Australians, starting with a two-week free trial and regardless of their ISP or phone provider, with Telstra customers receiving the extra benefit of no data charges and the unmatched coverage of the Next G network.

At $6.99 per month for the PC-based service, or $11.99 per month for mobile devices, MOGdelivers 24/7 ad-free music listening.

To launch MOG in Australia Telstra Media teamed up with SBS show RocKwiz at Sydney’s Metro Theatre on Tuesday night to launch Telstra’s new MOG music streaming service.

MOG_Launch_Australia_2012

We gathered the two most powerful players in the music business, Michael Gudinski and Michael Chugg to go head to head as team captains on the legendary SBS show with RocKwiz doing a private show, the first ever.

ARIA Award winner, Clare Bowditch, sees music subscription as an important part of the future landscape for Australian music lovers.

“The way we listen to music has changed enormously over the course of my life. From single CD’s on the CD Walkman – remember how frustrating it was trying to actually walk with them? – to online music subscription services like MOG. I am always on the hunt not only for new artists but also for hard-to-come-by rarities. MOG lets me do both of those things really easily, right from my smart phone” Clare said.

“One feature of MOG that I am especially enjoying is MOG Radio. It allows me to look up an old time artist like Lil Armstrong, whose music I’ve struggled to find elsewhere, and then, get suggestions about similar artists that other listeners have discovered, based on their own musical tastes.

“So a Lil Armstrong fan may lead me to Lanie Lane, C.W. Stoneking or some other brilliant music-makers who you would not necessarily have heard if you were just listening to commercial radio. It’s a really simple, rather ingenious way to discover new music, and to give old songs a new life,” she said.

Clare also said she will be watching the growth of subscription music services with interest as an artist.

“There are still many questions to be answered and much to learn about the way online music subscription will affect and change how we listen to and appreciate music. At this stage, the early signs for music-makers themselves look generally positive because music subscription offers an attractive alternative to music-piracy and a new way of exposure for artists.

“What we know without doubt from a music-lovers point of view is that we live in extremely fortunate times indeed,” she said.

Corona Extra – From Where You’d Rather Be. An Interactive campaign from Clemenger BBDO Melbourne

CoronaExtraLogo_4941

Corona Extra is a brand of pale lager owned and produced by Cerveceria Modelo in Mexico. It is the top-selling beer in Mexico and is one of the top selling beers worldwide. Corona beer is available in over 150 countries including Australia where it is the longstanding number one imported bottle beer through the Fosters Group.Beer drinkers in Australia continue to seek this beer  for its refreshing taste. The lime serving ritual is key to the Corona consumer experience. Regardless of the time of the year, Corona is best served ice cold, with a wedge of lime that complements and intensifies the flavour through the palate. It’s the perfect beer to be enjoyed with a group of friends and is the ideal accompaniment to lighter foods and seafood. carona
corona_postcard Corona’s Extra brand is expressed as ‘From where you’d rather be’.This is expressed in TVC, print and other in store marketing material.
where_rather_be Clemenger BBDO Melbourne decided to bring this positioning to life online and when you where next in front of your computer screen. A likely time when you would rather be somewhere else.Corona’s new web site takes you to the places and events you would rather be at via an interactive community slide show application.
view_slides View a slide show is the easy way to find somewhere you’d rather be.Set your seat to recline and enjoy a compilation of the best shots set to music that’ll make your forget your at your computer.
create_slides Create your own, everyone’s got a different idea of where they’d rather be. That is why you can create your own slideshow and share it with friends . Simply browse through the vast library of photos submitted but users and choose the ones that make you the most jealous in comparison to where your are now. Too easy!
slide_show_4 slide_show_2
slide_show_3 profile

Dulux helps Australians paint their homes without lifting a paintbrush

Dulux_Logo

For generations homeowners, trade professionals, architects and specifiers have relied on products from Dulux. Dulux is a manufacturer and marketer of products that protect, maintain and enhance the spaces and places in which we live and work.

Dulux products are often there doing their job and have always been committed to understanding the needs of its end users and as a result has developed market leading positions in a wide range of building and home improvement categories.Painting is a quick and relevantly cost effective way to transform your living spaces. But who do you turn to, to get expert advice?

Introducing dulux.com.au, Australia’s first website dedicated to helping consumers achieve a professional result when painting, without paying for it. This all new web site developed by Clemenger BBDO Melbourne and eservices offers a unique project management tool called MyProject which helps registered users effortlessly navigate through your project, step by step.

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We’re all great at choosing one colour but often the hardest task is matching colours together. After selecting your favourite colour from Australia’s most comprehensive collection of paint colour inspiration – the online colour wall, designer schemes or inspirational galleries (sorted by room type or hue) – we offer suggestions to perfectly match it into a complementary scheme.

It’s often hard to visualise the change without actually painting your wall. Not any more. In a world first, we offer consumers the ability to upload a picture of their own home, and effortlessly paint it with whatever colour combination they can dream. As you’d expect, the web site also features a product selector and paint calculator so you can be sure that you’re using the right amount of the best product for the job.

Credits for dulux.com.au

Clemenger BBDO Melbourne

Michelle Excell/Dean Wormald – Interactive Producer
Daniel Zabinskas – Technical Lead
Yalcin Yilmaz/Anthony Smith – Front-end Development
Simon Clancy – Design Lead
Jon Kerney/Blair Burke/Jeremy Elliot – Designers
Calvin Teoh/Michael Beech – Flash Production
Brett Warren – Information Architect
Eservices Interactive – Back-end Development
Clemenger BBDO – Account Service, Copy, Strategy, Creative Direction

eservices

Nancy Lehet – Project Manager
Alastair Johnson – Technical Lead
Tony Dane – Senior Developer
Pete Kung – Developer
Navaneetha Reddy – Tester
Deganit Shapira – Business Analyst

Wrigley Australia: The 5 feed from Clemenger BBDO Sydney stimulating your senses



18th July, 2009

image To create a new experience in an overcrowded chewing gum industry, Wrigley Australia is challenging the youth segment to take their senses to the extreme for its gum brand 5.

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The challenge was connect with young people who increasingly demand digital involvement and greater creativity; “an audience that is seeking, sharing and remixing culture.”

Or as Nic Hodges Creative Director of Digital at Clemenger BBDO Sydney comments ‘It gives me immense pleasure to report that yesterday was truly a watershed moment in the history of global chewing gum advertising. Where is this water, and why did you put a shed in it, you ask?

Well, many months ago Wrigley’s came to us asking if we could take some TV ads for their new gum called 5, and put them into some banners. We said “sure, but we think we can do something way cooler. So we created The 5 Feed, a site that is all about exploration, participation, and sharing. The 5 Feed is a destination for a profusion of content around the idea of “stimulate your senses”.

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Clemenger BBDO Sydney commissioned artists to create work for the new Wrigley 5. Users to the web site can download and remix this artwork, and upload it back to the site. The 5 Feed also features the brand TVCs, as well as a ‘fresh feed’ of great content from around the web.

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Facebook Feed

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Twitter Feed

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FlickR Feed

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Youtube Feed

Credits

Campaign: The 5 Feed
Client Wrigley’s Australia
Agency Clemenger BBDO Sydney
Executive Creative Director: Richard Maddocks
Creative Director: Nic Hodges
Art Director: Craig Rozynski
Agency Producer: Pete Hadden
Digital Production House: eServices
Media agency: OMD

Exposure (tvc, print, etc): 30 second TVCs and 10 second billboards on youth-focused PayTV shows. 30 second cinema spots across a range of youth oriented films. Display advertising featuring page skins on MSN, MTV, MySpace, GamesArena, and streaming video on YouTube.

Twitter usage worldwide increases and so do the number of tweets from me!


31st May, 2009

There is so much great digital work coming out of the Clemenger Group in both Australia and New Zealand at the moment I’m finding it a tad difficult deciding what to feature and post on my blog to end May. So to get around this problem I have decided to just past my last two weeks of tweaks that are work related and make it easy for myself. Done, night!

Proximity Sydney image Gillette “Firsts”

‘This site would have been very helpful when I was 14 years old, great P&G work’
http://bit.ly/3ZrIe10:13 PM May 31th from web
Clemenger BBDO Melbourne / eservices image WSPA Campaign

‘End the intolerable cruelty of live sheep export, by joining the human chain’
http://digg.com/u15IP96:39 PM May 30th from web
Colenso 99 image Air NZ ‘Nothing 2 Hide

‘Makes the world’s top 10 Viral Video Ad Campaigns Chart measured on a True Reach™
http://bit.ly/2cLnea11:41 PM May 28th from TweetDeck
Aim Proximity & Colenso BBDO image Yellow Pages, Yellow Treehousewrapped Aim & Colenso have won the prestigious Platinum Award @ Asian Marketing Effectiveness Awards 4 YellowTreehouse
http://bit.ly/L0VQk

8:44 PM May 27th from TweetDeck

Clemenger BBDO Melbourne image M&M’s Colour Breakup

after a public break up that separated the colours 1 of the M&M’S decided enough was enough’
http://bit.ly/xvYgz10:49 PM May 25th from TweetDeck
Clemenger BBDO Sydney image Vodafone Australia ‘One Day

’Make the most of now, because ‘one day’ isn’t a day in the future.’
http://bit.ly/vqYWZ

9:13 PM May 25th from TweetDeck
Clemenger BBDO Melbourne image Lord Title & Inheritance with Sorbent.

‘Keep with a gentle experience & trying to win an official Lord Title & Inheritance with Sorbent. Why rough it? ‘
http://bit.ly/gVNPC7:45 PM May 25th from TweetDeck
Aim Proximity Auckland image TVNZ Entertainment Website‘Now live best live stream entertainment site in NZ, congrats to TVNZ Emerging Business & Technology teams & Aim Proximity’
http://ow.ly/89Qz

10:00 AM May 21st from TweetDeck

Aim Proximity Auckland image Air NZ Score a Plane‘Score a Plane for you and your mates to the Wallabies VS. All Blacks game’
http://bit.ly/16sH9p

1:18 AM May 20th from TweetDeck

AIM Proximity Wellington image ACC Practice‘Adobe Site of the Day, check it out’
http://ow.ly/7GEJ

4:45 PM May 19th from TweetDeck
Colenso BBDO image Auckland Tourism
Big Little City web site launches
‘Adventure anytime in Auckland. Great work Auckland Council & Colenso’
http://bit.ly/o2e7e

9:34 PM May 18th from TweetDeck

Colenso BBDO image Frucor INK Energy‘Ink is in my veins and I now have an absence of fear’
http://www.absenceoffear.co.nz

6:33 PM May 15th from web

McDonald’s Australia: Sip ‘n’ Flip 2 Win Mobile Promotion

   sipnflip

McDonald’s asked Tribal DDB Sydney to develop a promotion that was simple, efficient and engaging to consumers with a primary objective to increase the total drink UPT’s and volume over the period of the promotion or campaign to create customer excitement throughout the promotion.

Our idea Sip N Flip 2 Win

McDonalds_sipNflip_1

Tribal DDB carried out all strategic, concept and online development phases of Sip N Flip 2 Win, Legion Interactive supplied the SMS engine and cup code validation. 

The key requirement from the website, apart from integrating with the SMS promotion is to provide an alternative entry channel for people without mobile phones. The mechanics of the promotion is as follows;

1. Unique game codes were printed on a perforated section hidden under the lip of medium and large drink cups.  Advertising directed customers to pull out and flip back the perforated section to reveal the code.

2. Customers were instructed to then SMS this unique game code to 0413 MACCAS (622 227) or enter it via website www.mcdonalds.com.au

3. In return for entering the unique game code, the entrant received:

• An Instant Reward +
• An entry* into that day’s ‘Daily’ prize draw +
• An entry* into the next ‘Ultimate’ prize draw

Note: An entrant was given 2 chances in the draw if the code was from a large Cup.

Each medium and large cup contained a single code. The database recognised which size cup the code was entered from and assigned the appropriate number of entries the entrant was entitled to.

For every code that was received and validated from a medium cup, the entrant received one Instant reward; one entry into that day’s ‘Daily Prize Draw’; and one entry into the next ‘Ultimate Prize Draw’.
Each time a consumer submitted a Unique Game Code that was received and validated, they were awarded an "Instant Reward". These included McDonald’s food, Video Ezy, Blue Sky Frog and dStore.com.au offers.

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SIP N FLIP 2 WIN HAS recorded Australia’s largest ever number of entries for an sms promotion: over four million entries in six weeks. The promotion also saw over 2.2 million unique players.

The primary focus of the promotion was to increase the total drink UPT’s and volume. The campaign succeeded in increasing the UPT’s. Our client was also able to enjoy positive feedback on the creative work.

Using online and SMS created a dialogue with customers based on minimal consumer data. Perfectly in line with our brief to develop a promotion that was simple, efficient and engaging to consumers. 
SIP N FLIP 2 WIN worked from a strategic foundation that served to drive transactions by stimulating re-purchase. Rather than creating a currency with ‘point’ that accrue through a high level of consumer involvement, it sought to reward EVERY purchase with ‘instant rewards’ and a chance to win major prizes that can be reached with a low level of consumer involvement.  Online and SMS achieved this objective.

Importantly, the game was also designed to appeal to a youth target market. The mechanism sought to reward high volume purchase behaviour. This segment of the market potentially offers the greatest impact on transaction counts and revenue with the smallest shift in existing purchasing behaviour.