Dulux helps Australians paint their homes without lifting a paintbrush

Dulux_Logo

For generations homeowners, trade professionals, architects and specifiers have relied on products from Dulux. Dulux is a manufacturer and marketer of products that protect, maintain and enhance the spaces and places in which we live and work.

Dulux products are often there doing their job and have always been committed to understanding the needs of its end users and as a result has developed market leading positions in a wide range of building and home improvement categories.Painting is a quick and relevantly cost effective way to transform your living spaces. But who do you turn to, to get expert advice?

Introducing dulux.com.au, Australia’s first website dedicated to helping consumers achieve a professional result when painting, without paying for it. This all new web site developed by Clemenger BBDO Melbourne and eservices offers a unique project management tool called MyProject which helps registered users effortlessly navigate through your project, step by step.

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We’re all great at choosing one colour but often the hardest task is matching colours together. After selecting your favourite colour from Australia’s most comprehensive collection of paint colour inspiration – the online colour wall, designer schemes or inspirational galleries (sorted by room type or hue) – we offer suggestions to perfectly match it into a complementary scheme.

It’s often hard to visualise the change without actually painting your wall. Not any more. In a world first, we offer consumers the ability to upload a picture of their own home, and effortlessly paint it with whatever colour combination they can dream. As you’d expect, the web site also features a product selector and paint calculator so you can be sure that you’re using the right amount of the best product for the job.

Credits for dulux.com.au

Clemenger BBDO Melbourne

Michelle Excell/Dean Wormald – Interactive Producer
Daniel Zabinskas – Technical Lead
Yalcin Yilmaz/Anthony Smith – Front-end Development
Simon Clancy – Design Lead
Jon Kerney/Blair Burke/Jeremy Elliot – Designers
Calvin Teoh/Michael Beech – Flash Production
Brett Warren – Information Architect
Eservices Interactive – Back-end Development
Clemenger BBDO – Account Service, Copy, Strategy, Creative Direction

eservices

Nancy Lehet – Project Manager
Alastair Johnson – Technical Lead
Tony Dane – Senior Developer
Pete Kung – Developer
Navaneetha Reddy – Tester
Deganit Shapira – Business Analyst

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