After two years as ‘runner’ up Tribal DDB Sydney and Melbourne has gone one better and won the Interactive Agency of the year title at the B&T Awards. B&T is Australia’s highest-circulating advertising, marketing and media magazine. We are all very excited and now have our fingers crossed we can also take out the Ad News title next month.

Tribal DDB Sydney won two awards in the US-based 2004  WebAward Competition awards in the United States overnight!
Now in its seventh year, the WebAwards is the premier annual award competition in the US that judges website development against an ever increasing Internet standard and against peer sites within their industry. 

‘Outstanding Website Award’ for work on the McDonald’s Australia website

‘Standard of Excellence Award’ for work on Equity Resource website. Equity Resource are a financial planners with astute strategies for the investment property market.

“We’re very proud of these awards. This competition pits us against the best in the world and to have won two says a lot about the Tribal DDB Sydney team. Both clients have allowed us enough rope to be as creative as we wanted while still communicating what they wanted on their site. The Internet is not media. It’s an exchange of value between companies, customers and prospects. Today’s online consumer want their online experiences with brands to be more relevant, vivid and useful. We have been able to demonstrate this on these two pieces of work.”

The Tribal DDB Team working on McDonald’s include: Creative Director Aaron Turk, Account Manager: Caroline Brazier, and Technical Director Terence Chang. The team working on equity includes Creative Director Aaron Turk, Copy Writer Aaron Michie, Account Manager: Kaya Lobaczewski, and Technical Director Terence Chang.

Tribal DDB has been named Interactive Agency of the Year by influential trade publication AdNews magazine.

‘Honestly I’m rapt with this award. The whole team is rapt! This award caps off a great 2004. From the very the beginning, Tribal DDB’s goal has been, and continues to be, to fuse creativity and technology to develop truly unique and effective digital marketing communication.

“Not only have we pushed envelopes, thought outside the box and given meaning to any number of marketing clichés, but we’ve done it while delivering real results that have made real differences to the very real world of our clients’ businesses. We thank all our clients.”

Tribal DDB Sydney

 
Tribal DDB Melbourne

This prestigious award follows a number of awards Tribal DDB has won in 2004 including being a finalist in a number of international awards competitions including

· Golden Award Montreux – 1 Gold Award: Volkswagen Golf R32 Emosite
· London International Advertising Awards – 1 finalist for McDonald’s Corporate
· Web Awards, US – 2 winners: McDonald’s and Equity Resource
· The One Show – 1 Merit award: Volkswagen Touareg CD-ROM
· The FAB Awards – 1 Finalist award: McDonald’s Corporate web site
· Internet Awwwards – 5 finalists and one winner in category

Tribal DDB Melbourne recently won 4 silver Melbourne Advertising and Design Awards for work done for Michelin as well as 4 finalists awards.

In choosing Tribal DDB as Interactive Agency of the Year, AdNews wrote: “2004 was an awesome year for Tribal DDB. There was no stopping the agency as it went from strength to strength, picking up new business, awards and a respected reputation in the online and digital market… Looking ahead, Tribal DDB’s plans for the future are to be Australia’s elading agency for interactive communications. Judging by the agency’s solid performance and its latest award as AdNews Interactive Agency of the Year, the goal seems well within reach.”

Photos from the awards night!

From left to right David Pisker MD Tribal DDB Melbourne, Me, Aaron Turk, Creative Director Tribal DDB Sydney and Mike Boyd, Group Account Director Tribal DDB Sydney.

Tribal DDB Sydney has won the prestigious Gold Award in the category of Brand Promotion website at the 2004 Montreux Advertising & Multimedia Festival in Switzerland for their brilliantly creative and innovative work on the Golf R32 microsite for Volkswagen.

Volkswagen is a great client that allowed us to take them out of their comfort zone on this job. The Golf R32 is such a unique model requiring differentiation from the rest of the Volkswagen range, not to mention its competitors. They have afforded us the opportunity to be extremely creative in terms of the driver journey along the road to purchase.

The Volkswagen Golf R32 is a limited edition 3 door hatch with incredible power and performance characteristics – the most powerful Volkswagen Golf ever built.

As part of a fully integrated launch campaign, Tribal DDB produced an ’emosite’ that created a tangible, interactive experience out of the sporty, sexy, individual drive offered by the car. Speed, performance, style and integration are present in everything from loading to content delivery.

The site uses a blend of flash animation and studio shots compiled by Tribal DDB. A video from Volkswagen AG is also incorporated to give the site more ‘rev-head’ appeal.

The emosite takes the viewer on a complete performance journey, outlining all the car’s features and specs, allowing the driver to appreciate the virtual power of the engine.

This same work was a finalist in the British D&AD Awards, Interactive & Digital Media ‘Automotive Sector’. Tribal DDB Volkswagen Touareg CD-ROM for Volkswagen was a finalist in the Promotional Advertising category of the One Show Festival.

Tribal DDB Sydney has won ‘Best Sales Promotion’ at the 2004 Mobile Marketing and Advertising Awards.

Tribal DDB Sydney was a finalist in two categories for one client – work done for McDonald’s ‘Sip ‘n’ Flip 2 Win: Best Integrated Campaign and Best Sales Promotion.

We’re extremely proud of the work for McDonald’s. The Sip ‘N’ Flip 2 Win campaign was a great idea and a good example of a campaign that touched consumers through several digital touch points. The program involved several parties and I thank DDB Sydney, Creata Promotions, Pacific Highway and Legion Interactive for the collective skills and disciplines they brought to the program. I’m very happy we’ve been recognised for our work. I also think it’s great that McDonald’s is an innovative advertiser, as Sip n’ Flip 2 Win was a very brave, challenging project to roll out for McDonald’s.

Tribal DDB Sydney did well in these awards last year for McDonald’s, winning ‘Best Use of Radio’ and runner up in  ‘Best Integrated’ with the Cool Train campaign.

The Tribal DDB Team working on McDonald’s Sip ‘n’ Flip 2 win include: Creative Director Aaron Turk, Account Manager: Caroline Brazier, and Technical Director Terence Chang.

For the second year running Tribal DDB has taken out the ‘runner up’ B&T Interactive Agency Of The Year Awards.

As quoted in B&T magazine on Friday the of 12th December, ‘Coming in a close second (to NetX) was Tribal DDB thanks mainly to the agency doubling in income and staff numbers as well as showing a consistency across all judging criteria.

Tribal DDB Sydney picked up two MOBI awards at the Mobile Marketing Association Awards held last week in Sydney. Both awards, across different categories were for the same program, McDonald’s ‘Cool Train’.

Tribal DDB won the major award for ‘Best Use with Radio’ and won the Highly Commended award in the overall ‘Best Integrated’ category.

McDonald’s ‘Cool Train’ campaign objectives were to communicate the summer New Tastes Menu range in such a way that was visually engaging and encouraged viewers to actively interact with the brand. With a TVC featuring a covert phone number on a fast moving train, curious viewers could phone or SMS to get more information. They were then directed to "unlock" a secret website, whereby participants could apply for the opportunity to feature in a future McDonald’s TV commercial. A nation wide search began as talent applications flooded in for the opportunity to feature in a TV commercial. The final candidates were selected and featured in the April "Ragin Cajun" Burger TV campaign. The TV campaign was further supported by Nova FM, who actively promoted ‘Cool Train’ on air.

This is a great indication of the kind of work Tribal DDB performs that is ‘beyond the website’. It was very exciting working with McDonald’s on developing a hidden ‘easter egg’ into a TVC to create another level of involvement with the brand and the communication message. It’s now clear that the combination of channels including TV, radio, SMS and the web worked really well. The whole team is really proud to have won these awards.

Photo from the awards night

Me, Aaron Turk, Aaron Michie