Tribal DDB Sydney has won ‘Best Sales Promotion’ at the 2004 Mobile Marketing and Advertising Awards.

Tribal DDB Sydney was a finalist in two categories for one client – work done for McDonald’s ‘Sip ‘n’ Flip 2 Win: Best Integrated Campaign and Best Sales Promotion.

We’re extremely proud of the work for McDonald’s. The Sip ‘N’ Flip 2 Win campaign was a great idea and a good example of a campaign that touched consumers through several digital touch points. The program involved several parties and I thank DDB Sydney, Creata Promotions, Pacific Highway and Legion Interactive for the collective skills and disciplines they brought to the program. I’m very happy we’ve been recognised for our work. I also think it’s great that McDonald’s is an innovative advertiser, as Sip n’ Flip 2 Win was a very brave, challenging project to roll out for McDonald’s.

Tribal DDB Sydney did well in these awards last year for McDonald’s, winning ‘Best Use of Radio’ and runner up in  ‘Best Integrated’ with the Cool Train campaign.

The Tribal DDB Team working on McDonald’s Sip ‘n’ Flip 2 win include: Creative Director Aaron Turk, Account Manager: Caroline Brazier, and Technical Director Terence Chang.