Television New Zealand launched yesterday the TVNZ iPhone application developed by Aim Proximity, and it has already rocketed to number one on the iTunes app store within hours. An iPhone™ app, or application, is what Apple® calls third-party software programs developed specifically for the iPhone™ and the iPod Touch®.
This free application available allows you to take your world of news with you wherever you go – tvnz.co.nz in one downloadable app. TVNZ is all about accessing premier content anytime, anywhere on any screen. TVNZ iPhone application synchs via your mobile network or WiFi and downloads the latest news, sport, weather and TV listings direct to your device. Features include up to the minute news from ONE News, including instant access to breaking news, national, world, business, sport and entertainment news. It also has comprehensive weather information, including regional forecasts plus up-to-date four-day TV schedule, covering all TVNZ channels plus TV3, C4, Maori TV and Prime.
“User feedback has been really positive, people have said it’s a better news app than other big news organisations one’s like CNN and that it’s an impressive use of the iPhone/iPod touch platform, so we’re really happy with the way it’s gone so far”, says TVNZ’s Business Manager of Emerging and Social Platforms, Sophie Lyon.
TVNZ’s Head of Marketing and Digital Media, Jason Paris says, “this application leverages the best of two great brands – Apple and TVNZ – to deliver a fantastic customer experience and deliver news to Kiwis wherever they are. It’s yet another example that TVNZ is New Zealand’s leading TV and digital media company.”
The TVNZ iPhone application matches the look and feel of tvnz.co.nz web site also developed and launched by Aim Proximity late last year see blog posting here. The TVNZ IPhone app is fast and easy to use and when connected to Wifi has a series of video podcasts to experience.
A journal by Adam Good 
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