Get the Secret this Valentine’s Day
Warehouse Promotion
12 February, 2009

The Warehouse is one of New Zealand’s largest retailers, known and loved by Kiwis for its wide range of products from clothing, entertainment, technology and music to sporting, gardening, grocery and many other products.

Warehouse is where everyone gets a bargin and this Valentines Day not only do they offer a great range of Valentine gift ideas we are also helping guys get all the brownie points with their partner on Valentine’s Day without doing any of the hard yards through a new promotional web site called Get the Secret.

Here we allow guys to claim they have gone to great lengths to make their lady’s day special, when in fact we’ve done all of the work.

The campaign is created by Aim Proximity with a personalised web experience that is triggered by an ad in the New Zealand Herald newspaper. The ad is actually an AR code (see left) that will set off an amazing experience on their computer.  On Valentine’s Day, guys grab the ad, grab their gal and, through our site, show her everything he has done for her. The website combines AR (Augmented Reality), Papervision 3d and Flash technologies. via the webcam, the Flash reads the AR Code and overlays a 3d animation (which is built using Papervision), which includes a personalized message.

The personalized message has been saved previously into a database via the www.getinthesecret.co.nz web site by the user.  We think it’s great as it combines traditional media with the very latest digital technology to give the guy and girl a great experience and get people thinking that The Warehouse really does give guys everything they need for Valentine’s.

Congratulations to the team at Aim Proximity.

Creative Leads
Dave King
Aaron Goldring

Account Service
Jose Alomajan – Digital Business Director
Matt Pickering – Group Account Director
Karen Boulton – Account Manager
Patrick Rowley – Account Executive

Producers
Amanda Theobald – Digital Producer
Andrew Simpson – Senior Digital Producer

Design
Jason Vertongen – Senior Digital Designer
Kyle Morris – Senior Digital Designer
Shanan Goldring – Senior Digital Designer
Steve Anderson – Senior Writer
Theunis Groenewald – Digital Designer

Development
Ian Hulme – Technology Planner
Robin Southgate – Digital Developer/Designer
Cameron Crosby – Digital Developer
Bruno Imbrizi – Digital Developer
Robbie Boyd – Digital Developer

ID
Glen McMillan – General Manager
Bobby Lee – Developer
Minoru Moore – Developer