Innovative Integrated Marketing Conference: TALK: Awareness, Response, Loyalty, Volkswagen Integrated Case Study


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Etching Your Brand To Thrive amidst Myriad Communications

21-22 August 2006, Swissotel Merchant Court, Singapore
24-25 August 2006, JWMArriott Hotel, Kuala Lumper, Malaysia

Marketing_Conference2  Marketing_Conference1

• Integrated advertising is about providing consumers with complete brand experiences that generate demand from awareness to purchase to loyalty.

• The role of integrated marketing is to …….

• Educate customers

• Provide detailed information on the Volkswagen range

• Create rewarding brand experiences

• Information sharing

• Generate sales

• Create a long-term love for Volkswagen

• ……throughout the Customer Life Cycle.

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