Etching Your Brand To Thrive amidst Myriad Communications
21-22 August 2006, Swissotel Merchant Court, Singapore
24-25 August 2006, JWMArriott Hotel, Kuala Lumper, Malaysia
• Integrated advertising is about providing consumers with complete brand experiences that generate demand from awareness to purchase to loyalty.
• The role of integrated marketing is to …….
• Educate customers
• Provide detailed information on the Volkswagen range
• Create rewarding brand experiences
• Information sharing
• Generate sales
• Create a long-term love for Volkswagen
• ……throughout the Customer Life Cycle.