Friday 21st July, 2006

“Interactive Marketing and Advertising Trends”

Some highlights to the talk;

• The notion that consumers consume and producers produce is dying….
• “The most basic change has been a shift in the role of the consumer – from isolated to connected from unaware to informed, from passive to active…. increasingly, consumers engage in the process of both defining and creating value”
• Create a Brand Experience, Not an Impression
  • Leverage Interactivity
  • Pull the consumer in, get them to ‘lean forward’ and participate
  • Think about the length of the experience, the quality of the interaction, not just the number of consumers ‘reached’