Telstra Media has revamped Sky News’ digital platform as part of the broadcaster’s refreshed online and mobile network presence.
The new responsive news design focus has been launched across Sky News’s online, tablet and mobile properties and is a continuation of the Telstra Media content partnership launched in 2013.
Sky News replaced BigPond News for the Telstra Media Network on October 1, 2013 and the partnership has resulted in a new digital publishing and delivery platform, which has been built on the market leading Adobe CQ5, using video streaming from Ooyala that delivers a responsive design that provides a seamless customer experience across online, tablet, mobile and Pay TV broadcast.
With more locally produced news content than all of Australia’s free-to-air networks combined, Sky News now has a robust digital platform to syndicate this content and provide an unparalleled opportunity for advertisers to execute multi-screen native advertising and content-led campaigns at scale.
This refresh allows consumers even faster and more comprehensive access to breaking news as well as new opportunities for advertisers to reach and engage with consumers across multiple platforms.
Sky News’ extensive library of broadcast programming – covering topics such as Technology, Business, Finance, Weather and National news – can now be extended from Foxtel homes onto mobile and desktop devices, forging deeper connections between advertisers and customers.
For the past 18 years, Sky News has been providing unrivalled news coverage to the Australian public through its Foxtel broadcast channels. The content partnership between Telstra Media and Sky News has seen the news channel’s digital audience grow by over 120% year on year. Sky News is now reaching over 480,000 Australians1each month through the digital platform, SkyNews.com.au. When combined with a Television reach of 3,000,000, Sky News delivers mass-reach communication opportunities.
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