Foxtel is one of Australia’s most progressive and dynamic media companies, directly employing around 2,500 people, and delivering a diverse subscription television service to both regional and metropolitan areas over cable, satellite and IPTV distribution.
Foxtel was formed in 1995 through a joint venture established between Telstra (50%, through Telstra Media Pty Ltd) and News Corp (50%, through News Corp Australia) with a goal to offer the best entertainment experience every day.
Foxtel currently reaches 2.3 million subscribers through delivery of exclusive and inspiring programming across all genres, the world’s most popular channel brands, and investment of $600 million every year in new and original Australian content.
Over the past year the Foxtel TV experience has moved rapidly from the fixed home Pay TV product offering to a multi screen, multi device live and on demand content strategy product.
First came on August 2012 the update to Mobile Foxtel from Telstra offering the Foxtel experience on a range of compatible Next G® handsets, Android, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5 and our mobile tablet range of devices including the Apple iPad and iPad 2.
Mobile Foxtel offers Telstra customers access to a wide range of custom-programmed TV channels from Foxtel covering sports, entertainment and the latest news. Packages started from just $2 per week. Mobile Foxtel is Unmetered. Telstra Mobile customers are not charge for any data usage whilst watching Mobile Foxtel.
On 7 November 2012, Foxtel launched a mobile app called Foxtel Go on iPad.
Foxtel Go is a free multi screen content extension for residential Pay TV Foxtel customers with a set-top box and a log-in ID. Customer can access any channel that they are subscribed to on their normal subscription account.
Foxtel Go was created after the success of Foxtel award winning London 2012 tablet app, which simulcast 8 live high definition channels that were also offered on the standard Foxtel service. The channels provided live coverage of the 2012 London Olympic games.
Foxtel Go has continued to innovate and a few months of launch the product moved from just IPad tablet to to iPod touch and Iphone mobile app extensions. Last month enhancements continued and on July 16, 2013 Foxtel Go app was updated with a host of new devices including select Samsung Android tablets and smartphones as well as PC and Mac computers.
This was eagerly anticipated and dramatically increases in the number of ways Foxtel subscribers can take their entertainment with them resulted in continued customer feedback and demand so Foxtel has upped the number of devices that can be registered to Foxtel Go from two to three for every Foxtel subscription. It truely is a fantastic offering.
Foxtel Go now brings up to 59 live channels and over 50 channels for on demand catch up viewing. Customers simply download the Foxtel Go app from the Foxtel website, Samsung Apps or the App Store, then enter their Foxtel login and start enjoying great mobile entertainment.
Unlike Mobile Foxtel paylight offering the channels offered on Foxtel Go subscription service are a live simulcast of the standard Pay TV channel listing, where as on Mobile Foxtel, it is a loop of selected shows or 200 hours per month.
In the end the customer has a lot of choice in a subscription content service and from today this choice continues with Foxtel launching the next phase of multi screen content offering called Foxtel Play with a free seven-day trial ahead of a larger launch on August 11.
Foxtel Play is allowing, for the first time, customers to sign onto the Foxtel service on a month-to-month basis without the need for having a dedicated fixed line subscription to Foxtel. The service is available on PC, Mac, Xbox 360, and Samsung smart TVs and the T-Box very soon.
Foxtel Play starts at AU$25 per month for a basic package either including entertainment channels, drama channels, documentary channels, or kids’ channels. Customers can add another package for AU$10 extra per month, two for AU$20, or have all four for AU$50 per month. The subscriptions are month to month, and customers can cancel at any time. Foxtel Play subscribers will also get access to Foxtel’s Go app for smartphones and tablets.
More innovation is in the pipeline and Foxtel will continue to add value for subscribers and look to increase the number and type of devices consumers can use to access the world’s best television content in the home or on the move.