Corona Extra – From Where You’d Rather Be. An Interactive campaign from Clemenger BBDO Melbourne


Corona Extra is a brand of pale lager owned and produced by Cerveceria Modelo in Mexico. It is the top-selling beer in Mexico and is one of the top selling beers worldwide. Corona beer is available in over 150 countries including Australia where it is the longstanding number one imported bottle beer through the Fosters Group.Beer drinkers in Australia continue to seek this beer  for its refreshing taste. The lime serving ritual is key to the Corona consumer experience. Regardless of the time of the year, Corona is best served ice cold, with a wedge of lime that complements and intensifies the flavour through the palate. It’s the perfect beer to be enjoyed with a group of friends and is the ideal accompaniment to lighter foods and seafood. carona
corona_postcard Corona’s Extra brand is expressed as ‘From where you’d rather be’.This is expressed in TVC, print and other in store marketing material.
where_rather_be Clemenger BBDO Melbourne decided to bring this positioning to life online and when you where next in front of your computer screen. A likely time when you would rather be somewhere else.Corona’s new web site takes you to the places and events you would rather be at via an interactive community slide show application.
view_slides View a slide show is the easy way to find somewhere you’d rather be.Set your seat to recline and enjoy a compilation of the best shots set to music that’ll make your forget your at your computer.
create_slides Create your own, everyone’s got a different idea of where they’d rather be. That is why you can create your own slideshow and share it with friends . Simply browse through the vast library of photos submitted but users and choose the ones that make you the most jealous in comparison to where your are now. Too easy!
slide_show_4 slide_show_2
slide_show_3 profile

2 thoughts on “Corona Extra – From Where You’d Rather Be. An Interactive campaign from Clemenger BBDO Melbourne

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