V Tricked Out, Trick it, Race it, Win it

February 19th, 2009

The V Republic $100K cash drop went mental a few months back, so we thought we’d do it all again in an all new V promotion called V Tricked out, check out the trailer below;

V Tricked Out is  a follow up program to the very successful brand participation game we ran last October on V Republic called ‘V $100 Cash Drop”. ‘V Tricked Out’ is a four month production between Frucor, Colenso and Aim Proximity Pulse (experiential group). It’s goal is to engage V drinkers on a daily basis, register new members, sell more product via a community challenge and a chance to win a tricked out V car, a 98 Nissan Skyline R34 and a ridiculous number of weekly prizes .

It combines both online (virtual high race game), offline events (V Four and Rotary car events) and the purchase of V product to unlock unique codes to participate in the program. The idea, game design and production was developed at Colenso BBDO with some support from some top end New Zealand post production facilities.

The V car is simple to drive, you put your foot to the floor and keep the car on the road. Buy cans and bottles of Green or Black V for extra Nitrous boosts. You have to use your Nitrous carefully or they could put you into a wall or sand trap. Modify your car to suit your style of driving and go hard.


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Client: Frucor
Agency: Colenso BBDO
Digital Creative Director Aaron Turk
Account Lead Scott Coldham
Lead Game Developers David Colquhoun and Matthew Crosswell
Digital Design Simon Koay
Web Services and Hosting Minoru Moore
Senior Producer Haydn Thomsen

One thought on “V Tricked Out, Trick it, Race it, Win it

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