V Energy Drink: $100K Virtual Cash Drop

26th August 2007

As mentioned in a previous post the People Republic of V is whatever you make it. This week the Colenso BBDO team launched the $100K Virtual Cash Drop promotion.


Since the powers that be wouldn’t let us throw $100k out of a helicopter in the real world we decided we would throw the cash all over the web. All you have to do is be a V Republic member and make sure you get a good spot on the virtual field. To guarantee that spot you have to play the ‘Sprint to the Park’ game and get to the field as fast as you can… too easy!



If you are in the first 2000 people you will be eligible to catch the virtual cash that will be dropped from a virtual helicopter a week later. To see the cash falling we have developed a Bebo widget to insert in your Bebo profile that automatically collates the amount of cash you will receive.

V_Widget image


Client: Frucor
Agency: Colenso BBDO, Auckland
Head of Digital Creative Aaron Turk
Account Lead Scott Coldham
Lead Game Developers David Colquhoun and
Matthew Crosswell
Digital Design Simon Koay
Web Services and Hosting Richard Clapp, Richard Priest, Patrick Xin
Producer Hamish Wanhill

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