Canne 2008: Book Council: Read A Book At Work wins two Silver and Bronze Lions

Canne_Logo        bookcouncil

We have had terrific success at the Cannes Advertising Festival this week with BBDO Worldwide winning Network of the Year . BBDO New York was named Agency of the Year followed up by another BBDO agency, Almap BBDO from Brazil. BBDO is certainly living up to its mantra – The Work, The Work, The Work.

The Clemenger Group made a significant contribution to the BBDO Network win with Clemenger / Colenso BBDO picking up  1 Gold Lion, 5 Silver Lions and 2 Bronze Lions. A total of 8 – the same as last year. Clemenger BBDO Wellington won a Gold Lion in the Press category for Land Transport NZ and a Silver Lion for Omaka Aviation Museum in the Promotions category. Colenso BBDO won a Silver Lion for Deadline Express "Couriers" in the Outdoor Stunts and Live Advertising category. Clemenger BBDO Melbourne won a Silver Lion in the Radio category for RACV and a Bronze in the Film category for Fosters – Carlton Draught ".

What I was espeically happy to see was Colenso BBDO winning two Silver Lions and one Bronze Lion for the New Zealand Book Council digital campaign Read a Book at Work. The Silvers were won in the Promotions category – Charities / Public Health and Best Use of Digital Media and the Bronze in the Cyber category for Digital Media Innovative Idea.

The New Zealand Book Council is a dynamic organisation with a wide range of activities and programmes designed to promote books and reading by bringing readers, writers, publishers, editors and schools together.

These days people spend far too much time in front of their computers working and not enough time reading books. So New Zealand Book Council asked Colenso BBDO to find a fun new way to make books more accessible and to encourage people to fall in love with reading again.

Colenso BBDO team figured that surely people would rather read books than do work. So we decided to disguise books as every day office computer documents. And released them on the internet.

Idea Read a Book at Work

You can now read classics by George Orwell through to modern short stories by local New Zealand authors on any computer, at any time, without anyone ever knowing. Especially at work, where your boss and co-workers will be none-the-wiser. And all these books are housed at our equally disguised online library, which is designed to look identical to a Windows desktop.

Credits

Campaign Title Read A Book At Work
Agency Colenso BBDO
Executive Creative Director Nick Worthington,Richard Maddocks
Art Director Lisa Fedyszyn/ Jonathan McMahon
Copywriter Jonathan McMahon/Lisa Fedyszyn
Group Account Director Michael Redwood
Account Director Jo Wealleans
Client Contact Noel Murphy
Agency Producer Paul Courtney
Designer Ainsley Waite / Raffaella Wilson
Interactive Designer/Developer Tim Smith
Interactive Producer Hamish Wanhill
Interactive Designer Simon Koay / Phil Newman

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