There’s a funny thing with being creative.
You’re never happy with what you’ve done.
And if you are happy, you start going backwards. Ahhhhh!
But then it’s probably the same in the broader world.
If Lance Armstrong was happy wining one Tour de France, would he ever have gone
on to win a record 7?
If we were happy being New Zealand’s most creative agency group, we wouldn’t be New
Zealand’s most creative agency group.
And if we were happy to be seen as a traditional advertising agency, would we have
bothered to create so much non-traditional, compelling content in the last year?
We’re glad to say that the unhappy little voice inside us was alive and well
in 2007, yapping at our heels, driving us to financial success and great creative work.
Congratulations to all at Colenso BBDO and OMD New Zealand for winning the National Business Review Agency of the Year awards
Article in National Business Review
Colenso BBDO Management Team out celebrating on Barry Coleman’s boat