McDonald’s Australia: 2006 Recognition and Awards

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McDonald’s Australia recognise their responsibility to help customers enjoy their food as part of a balanced diet. Tribal DDB Sydney developed a new corporate website in early 2006 to extend the media reach and deliver a relevant and rewarding brand experience that reflects the spirit and values of McDonald’s. Our objective was to develop a web presence to help customers make informed food choices. The website contains nutritional breakdowns of our entire regular menu as well as some important facts about the McDonald’s food.

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During the year we have gone on and won the following local and international awards for the web site. Congratulations to the Tribal DDB / McDonald’s team.

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AME
2006 Finalist Brand Web Site
Clio Awards
2006 Finalist Fresh Approach
D&AD Awards
2006 Finalist
FAB Awards
2006 Winner. The Retailers
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Australian Interactive Multimedia Industry Association
2005 Finalist in ‘Best Corporate or B2B’
Golden Award Montreux
2006 Gold Medal Winner: Brand Promotion
New York Festivals
2006 Finalist: Corporate Image/Information
Web Awards
2006 Winner: Restaurant Standard of Excellence

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