McDonald’s Australia recognise their responsibility to help customers enjoy their food as part of a balanced diet. Tribal DDB Sydney developed a new corporate website in early 2006 to extend the media reach and deliver a relevant and rewarding brand experience that reflects the spirit and values of McDonald’s. Our objective was to develop a web presence to help customers make informed food choices. The website contains nutritional breakdowns of our entire regular menu as well as some important facts about the McDonald’s food.

During the year we have gone on and won the following local and international awards for the web site. Congratulations to the Tribal DDB / McDonald’s team.

AME 2006 Finalist Brand Web Site	Clio Awards 2006 Finalist Fresh Approach	D&AD Awards 2006 Finalist	FAB Awards 2006 Winner. The Retailers
Australian Interactive Multimedia Industry Association 2005 Finalist in ‘Best Corporate or B2B’	Golden Award Montreux 2006 Gold Medal Winner: Brand Promotion	New York Festivals 2006 Finalist: Corporate Image/Information	Web Awards 2006 Winner: Restaurant Standard of Excellence