Media Mavens
January 2005

Some highlights to my talk below;

• Teens are the most informed and media aware group in history.

• Teens are extremely tech savvy because they have grown up with technology.

• Teens are marketing savvy because they have been marketed to all of their lives.

• Teens have been bombarded with choice and have numerous modes of communicating with peers about products, brands, and companies.

• Teens are the first generation of true media multi taskers, easily balancing email, chat, and other communications.