Media Mavens
January 2005

Some highlights to my talk below;

• Teens are the most informed and media aware group in history.

• Teens are extremely tech savvy because they have grown up with technology.

• Teens are marketing savvy because they have been marketed to all of their lives.

• Teens have been bombarded with choice and have numerous modes of communicating with peers about products, brands, and companies.

• Teens are the first generation of true media multi taskers, easily balancing email, chat, and other communications.

TALK: Revolutionising Advertising and Media
September 2004

The next ten years will be marked by the rise of multicast branded digital content whereby advertisers either create or distribute entertainment to woo consumers and create credibility. Ultimately digital advertising will offer more entertainment variety than television. For the under-40 age group the Internet will become the primary media experience by 2008.

This talk looked at how advertising and media programming is changing the way we communicate messages to our customers. The new future digital advertising programs will offer a combination of great content, excitement, fun, education and interaction.

Advertisers will have to learn to focus on these elements in their messages. Mobility of tools such as mobile phones, pagers and personal organisers will make it possible to be accessed anywhere, anytime, any place.

There is nowhere to hide. With this revolution in advertising comes the opportunity for companies to use digital multicast technology to market and bond their customers around the brand, using a distinctive interactive voice that helps customers develop a more personal relationship with the business.

Park Hyatt Hotel, Melbourne
18^th and 19^th of September 2003

Below are some highlights to my talk.

Online Advertising:
Maximising the impact, value and performance of your brand

• The power to choose and distribute content is facilitated by the many digital devices people are now using in their everyday lives.
• People have not made it easy for us by choosing to connect through so many devices. It can be a pretty confusing landscape out there and it may get even more confusing as by the end of the next decade.
• Use of instant messenger has increased exponentially. Messenger speak, are beginning to enter the vernacular. In the UK, Belgium, Netherlands and Spain, MSNing has actually become a verb. People ‘MSN’ each other. In the Netherlands, Messenger is so popular a newspaper even writes a weekly article in messenger speak….