Exciting news! After four and a half years at WPP as an Executive Director of Marketing Technology, I am embarking on a new adventure of learning. I’m leaving the executive world for the world of building a startup.

My time at WPP was filled with incredible experiences—collaborating with brilliant people and navigating the ever-evolving intersection of technology, communication, and consumer experience. As AI began reshaping every aspect of how we work in the agency, I felt a pull to not just observe the shift or support clients—but to build something of my own.

During COVID, I started a self-funded project called Auric Essentials. What began as a curiosity became a passion: could artificial intelligence elevate emotional, sensory, and even spiritual well-being? At first, it was a side venture. A sandbox. A place to explore how AI could blend with human creativity, ritual, and mood.

Reimagining Wellbeing with Technology

Auric was born from a fascination with the concept of auric energy—that subtle, often unseen field that surrounds and influences our emotional states. I started wondering: could we design technology that respected that energy? Could scent, emotion, and data come together to improve how we feel in our environments—our homes, our workplaces, our everyday lives?

So I built prototypes. Ran small experiments. Designed rituals. Explored AI-generated wellness journeys. Developed hardware. The goal wasn’t novelty—it was resonance. Could this work actually help people feel better? Could we generate data that proved it?

Embracing Human-AI Synergy

Throughout this journey, one principle kept guiding me: human-AI synergy. The belief that the best outcomes come not from replacing people, but from enhancing their capacity to create, to feel, to connect.

I’d spent years inside agencies understanding idea generation, content creation, and amplification. But at Auric, the question shifted from “how does this scale?” to “how does this feel?” Can AI play a role in something as delicate and complex as mood?

This is the space I’m committed to exploring full-time.

From Side Project to Company

What started as a part-time project—Auric Essentials—is now evolving into something much larger: a company. A team. A product. A platform. A category-defining brand that places AI, scent, and mood at the heart of the wellness experience.

At its core, Auric is built on the idea that AI can be more than just a tool. It can be a partner in human flourishing.

A New Chapter Begins

This is a big personal pivot—from agency life to founder life. From helping brands find clarity with technology to helping people find calm with intelligent design. From managing systems to architecting emotional ecosystems.

I’m excited for what’s next. If you’re building at the intersection of AI, creativity, and wellness—or just curious—I’d love to connect.