The Association for Data-driven Marketing & Advertising – or ADMA – is the largest marketing body in Australia. Members of the organisation are among the leading advertisers, marketers, agencies, fulfilment, telemarketing and production companies from across the country.
The marketing industry has faced unprecedented change over the past few years with new channels, new technology and new consumer models have accelerated.
ADMA Engage 2013 is Australia’s only data-driven customer engagement event for marketers and advertisers to take stock of this change and hear from the industry. The event takes place at Luna Park in Sydney and the Melbourne Convention and Exhibition Centre on November 12th and 14th . The two day event’s goal is to provide real and practical insights that marketers can apply to their own customer engagement initiatives.
ADMA asked me to speak at Engage and bring a highly relevant and extremely focused talk to the event. I decided on Engaging customers across multiple screens, anytime and anywhere. with an attempt to showcase how to develop and deploy integrated cross-platform content experiences for IP connected screens. Multiscreen is one of the biggest marketing challenges brands will face over the coming years as more connected devices come to market. Reaching the same consumer across screens offers substantial opportunities to make an impact throughout the entire purchase funnel from awareness through to purchase intent.
My talk spoke to how marketers should collaborate with publishers on brand experiences that scale fluidly from the largest of screens to the smallest. Below is the presentation. If you have any comments please don’t hesitate to contact me.