A western Sydney fruit farmer, a French eco-scientist and Aussie rockers Evermore have teamed up in a unique experiment to see if Telstra’s music streaming service MOG can make fruit grow better.
With the launch of ‘Made by MOG’, music fans around the country have the opportunity to submit their own music playlist from MOG’s 16 million song library and have it streamed to a 45 hectare, loudspeaker equipped apple orchard.
The best MOG mix entered via the madebymog.com.au website will be pumped out via Sonos speakers to Cedar Creek Orchard’s apple trees, before the fruit is harvested and specially processed to create the ultimate fruit juice for one lucky winner.
Evermore, soon to kick off their national 2013 Hero Tour, and one of thousands of artists available on MOG, is supporting the experiment.
“We think – and I’m sure a lot of people will agree – that music simply makes things better,” Evermore band member Jon Hume said.
“If music really does help fruit grow, then having 16 million songs at your fingertips through MOG is going to produce some pretty crazy juice.
“We all have different tastes, whether it’s music or juice, so we’re looking forward to seeing which mix takes out the comp,” Jon said.
Music fans can go to www.madebymog.com.au to see how Cedar Creek Orchard’s Mark Silm and French professor Yannick Van Doorne worked together to create three very special fruit juices, grown to music from MOG’s massive library.
“Tastes Like Teen Spirit”, “Baby I was Grown This Way” and “Blue Suede Juice” varieties are all up for grabs for winning entrants, as is a Sonos speaker package and FREE 6-month subscription to MOG.
The experiment is all about showing how music makes things better.
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