Sometimes change may not be what we want. Sometimes change is exactly what we need.

An email to my friends at BBDO and Proximity Worldwide,

After five years in the BBDO and Proximity networks, and thirteen years in total in the Omnicom Group I leave today the advertising agency world for a new role at Telstra Corporation.

I have accepted a newly created position, Director of Digital Media and Content in a newly established division called Telstra Media based in Sydney. Telstra Media has been established to manage Telstra’s end-to-end media capabilities led by newly apppointed Group Managing Director Rick Ellis former CEO of TVNZ. The new division will consist of over 4,000 staff  and over $4 billion in combined annual revenues.

Telstra Media has the operating responsibilities of FOXTEL pay TV business, Telstra IPTV business including the global award winning set-top box the T-Box. The BigPond Movies app that has already accumulated over 3,000 film titles with over 2.4 million movies downloaded by customers to date.

The BigPond news, lifestyle and entertainment portal and mobile feature phone properties that reach over four million unique users a month.

Also in the media portfolio is the marketing services division Sensis which includes Yellow and White directory digital media products.

Besides Telstra’s eclectic mix of media businesses, the deciding factor to take on this new opportunity was the company’s involvement in the Australian federal government’s National Broadband Network agenda. Telstra has recently announced a major commitment to media flagging new upgrades in its media delivery infrastructure, namely in video distribution capabilities for broadcast-quality video streaming services to any device connected to the internet.

As a proud Australian, the opportunity to return home to Sydney and shape the overall strategic direction of Telstra’s digital content services and advertising sales portfolios was just too exciting an opportunity to pass up.

Sometimes change may not be what we want. Sometimes change is exactly what we need.

I thank you all for a truly wonderful BBDO network experience. I have met and worked with many talented people in the markets of Australia, New Zealand, China and United States and as such I hope to keep in contact and continue to collaborate with you all in my new role.

My new email contact is adam.good@team.telstra.com

Best

Adam

One thought on “Sometimes change may not be what we want. Sometimes change is exactly what we need.

  1. Great to have you back on our shores, Adam.

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