The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity.
The Digital Lab’s mission is to continually raise and maintain the “Digital IQ” of BBDO’s staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.
For this year’s SXSW event Barefoot Proximity in Cincinnati wanted to provide an exclusive coverage streamed to Digital Labs.
So they come up with the idea SouthxProxy.com
Basically Proximity is sending a proxy for you to SXSW Interactive in Austin so you can experience the most popular interactive conference in the world from home or work. As well as this a few lucky people will be chosen to remotely control the Proxybot via Twitter. They’ll decide which sessions and which parties to attend.
Check it out.