SouthxProxy powered by you

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity.

The Digital Lab’s mission is to continually raise and maintain the “Digital IQ” of BBDO’s staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

For this year’s SXSW event Barefoot Proximity in Cincinnati wanted to provide an exclusive coverage streamed to Digital Labs.

So they come up with the idea

Basically Proximity is sending a proxy for you to SXSW Interactive in Austin so you can experience the most popular interactive conference in the world from home or work. As well as this a few lucky people will be chosen to remotely control the Proxybot via Twitter. They’ll decide which sessions and which parties to attend.

Check it out.

2 thoughts on “SouthxProxy powered by you

  1. Have you ever thought about publishing an e-book or guest
    authoring on other sites? I have a blog based on the same information you discuss
    and would really like to have you share some stories/information. I know my subscribers would appreciate your work.
    If you are even remotely interested, feel free to send me an email.

  2. Hey! I’m at work browsing your blog from my new iphone 4!
    Just wanted to say I love reading through your blog and look forward to all your posts!
    Carry on the excellent work!

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